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تم إلغاء حظر المستخدم بنجاح
عمرو يحي محمد محمد  عبدالفتاح , Regional Sales Manager

عمرو يحي محمد محمد عبدالفتاح

Regional Sales Manager·Binzagr Company

المملكة العربية السعودية

ماجستير, Markting & Sales

الخبرة العملية

مجموع سنوات الخبرة: 17 سنوات, 10 أشهر

Regional Sales Manager

أغسطس 2024 - حتى الآن

Binzagr Company

جدة، المملكة العربية السعودية

أغسطس 2024 - حتى الآن

• Spearheaded multi-brand management for Carlberg (Moussy & Holsten) and Binzagr Coro (Suntop & Suncola) in the General Trade channel across the West region of KSA.
• Developed and implemented effective sales strategies and plans, driving significant sales growth and profitability.
• Led, trained, and motivated a high-performing sales team to exceed targets and enhance customer engagement.
• Ensured ongoing development and support for sales associates, fostering a culture of excellence in sales performance.
• Achieved recognition for managing the most popular juice brands in Saudi Arabia in 2023, contributing to brand visibility and market share.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
المبيعات

Regional Sales Development

أغسطس 2023 - أغسطس 2024

Binzagr CO-RO LTD

المدينه المنوره، المملكة العربية السعودية

أغسطس 2023 - أغسطس 2024

• Develops and implements effective regional sales strategies for the northern region, including Medina, Yanbu, Tabuk, Skaka, Hail, and Hafr.
• Manages High-Volume Selling (HVS) accounts within the general trade channel to drive volume growth and elevate customer service standards.
• Facilitates channel transformation initiatives to achieve wider market coverage and improved operational efficiency.
• Provides actionable insights to the distribution team, enhancing collaboration and strategic alignment.
• Monitors and analyzes channel performance metrics, ensuring sales targets are consistently met through meticulous planning and execution.
• Demonstrates a strong commitment to achieving regional sales objectives and fostering long-term customer relationships.

مجال الشركة:
إنتاج الأغذية والمشروبات
الدور الوظيفي:
المبيعات

Branch Sales Manager

سبتمبر 2021 - أغسطس 2023

berain

بريدة، المملكة العربية السعودية

سبتمبر 2021 - أغسطس 2023

• Developed and executed innovative sales strategies to meet and exceed branch objectives, enhancing revenue growth and customer loyalty.
• Analyzed market trends and customer insights to identify and capitalize on new sales opportunities.
• Built and maintained strong relationships with key stakeholders and clients in the institutional catering sector, fostering long-term partnerships.
• Led sales initiatives across multiple channels, including contemporary trade, traditional trade, and wholesale, ensuring alignment with overall business goals.
• Championed customer retention efforts, resulting in improved satisfaction and repeat business.
• Collaborated with cross-functional teams to optimize sales processes and drive operational efficiency.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
المبيعات

Territory development Manager Traditional Trade & Food Service

يونيو 2017 - أغسطس 2021

PEPSICO

القصيم، المملكة العربية السعودية

يونيو 2017 - أغسطس 2021

• Developed and implemented innovative sales strategies to effectively penetrate traditional trade and food service markets, significantly enhancing market presence.
• Cultivated and maintained strong relationships with key stakeholders, distributors, and clients, driving collaboration and loyalty within the traditional trade and food service sectors.
• Led and motivated the sales and operational team, ensuring seamless operations at the distribution center and fostering a high-performance culture.
• Identified and capitalized on growth opportunities, formulating targeted strategies that resulted in increased market share and sales growth within the territory.
• Supported cross-functional initiatives to align sales objectives with overall business goals, enhancing operational efficiency and customer satisfaction.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
المبيعات

AREA SALES MANAGER

يونيو 2013 - مايو 2017

cocacola_egypt

طنطا، مصر

يونيو 2013 - مايو 2017

• Developed and executed innovative sales strategies that consistently exceeded sales targets across the designated area.
• Provided strong leadership and strategic guidance to a high-performing team of sales representatives, fostering a culture of success.
• Analyzed sales performance metrics and prepared detailed reports for both the sales team and upper management to drive informed decision-making.
• Established clear sales objectives for individual representatives and the overall team, effectively overseeing their outreach and distribution efforts.
• Mentored and motivated the sales team, implementing coaching techniques that significantly enhanced sales performance and team morale.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
المبيعات

Sales Supervisor

يناير 2012 - مايو 2013

cocacola_egypt

الإسماعيلية‎، مصر

يناير 2012 - مايو 2013

• Addressed potential customer inquiries and followed up on call questions, enhancing customer satisfaction and facilitating successful sales closures.
• Collaborated with the sales team to optimize strategies and drive revenue growth.
• Monitored and evaluated the performance of sales staff, ensuring adherence to company policies and fostering a high-performance culture.
• Analyzed sales performance metrics regularly, delivering actionable insights and tailored training to align team efforts with regional goals.
• Developed and executed innovative sales strategies, consistently achieving and exceeding targeted objectives, contributing to overall business success.
• Fostered strong relationships with clients, enhancing customer loyalty and retention in the competitive market landscape.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
المبيعات

Sales Supervisor

أغسطس 2008 - ديسمبر 2012

pepsi

السويس، مصر

أغسطس 2008 - ديسمبر 2012

• Conducted regular client visits to proactively address issues and overcome unconventional challenges, enhancing client satisfaction.
• Prepared detailed monthly and annual draft cards for each client, ensuring clear communication of performance metrics.
• Executed comprehensive distribution assessments to optimize sales strategies and maintain balanced team performance.
• Delivered insightful monthly and quarterly reports on team performance and sales, driving data-informed decision-making.
• Championed goal attainment while upholding professionalism in all aspects of team management.
• Oversaw the implementation of internal policies and procedures, ensuring strict compliance and operational excellence.

مجال الشركة:
الاستعانة بالمصادر الخارجية للمبيعات
الدور الوظيفي:
المبيعات

التعليم

suez canal universtiy

مارس 2016

مارس 2016

ماجستير، Markting & Sales

مصر

المعدل التراكمي (نسبة مئوية): 87%

المعدل التراكمي (نسبة مئوية): 87%

The study aims mainly to study the evolution of the production and consumption of juices and dairy products manufactured in Egypt, as well as the study of the marketing trends and the evaluation of marketing efficiency for each. The study results showed that the growth of the quantity of production of juice products averaged around 63,840 tons with an increase of annual rate of about 10.61% per annum, and dairy products as well as the growth rate reached about 87,200 tons annual rate of increase was around 17.16% per annum. Marketing Efficiency products juices sample study of about 45.5% and for dairy products also estimated amounted marketing efficiency of about 66.2% of the average of the study sample, as the results of the study showed that the most important factors affecting the marketing efficiency of the juice products is the retail price variable through an inverse relationship (the higher the price lower the demand and vice versa). On the other hand, the processed dairy products retail price variable has been the main factor of influence over the marketing efficiency where it shows an inverse relationship sales volume (by a factor of decline of 4.46) ,,, The study results has also showed that the most important marketing challenges for the juice products were the low percentage of juice concentration inside the packs, and the lack of attractive marketing and advertising campaigns and airing frequency. On the other hand, the sales channel is weak and rely only on Wholesalers (indirect sales) without focusing on expanding and enhancing the market players existing sales force and marketing capabilities. As for the processed dairy products, main challenges were difficulties in storage, relatively higher prices than loose milk and the fragility of the pack.
عرض المرفق

Suez Canal University

يناير 2016

يناير 2016

ماجستير، Food Marketing

مصر

Suez Canal University

يناير 2012

يناير 2012

الثانوية العامة أو ما يعادلها، Sales, Distribution, and Marketing Operations, General

مصر

suez canal UNIVERSITY

أغسطس 2008

أغسطس 2008

بكالوريوس، Food marketing

مصر

المعدل التراكمي (نسبة مئوية): 79.8%

المعدل التراكمي (نسبة مئوية): 79.8%

knowledge and expertise in the latest marketing techniques and technologies. Building on a foundation of marketing principles understanding of consumer behaviour in fragmenting markets, within well-grounded approaches to market research and integrated marketing communications
عرض المرفق

Suez Canal University

يناير 2007

يناير 2007

بكالوريوس، Food Science

مصر

Skills

Modern Trade
Expert
Modern Trade
Expert
Sales Growth
Expert
Sales Growth
Expert
Increasing Sales
Expert
Increasing Sales
Expert
Staff Training
Expert
Staff Training
Expert
Problem Analysis
Expert
Problem Analysis
Expert
MS WORD XP
Expert
MS WORD XP
Expert
MS EXCEL XP
Expert
MS EXCEL XP
Expert
MS FRONT PAGE XP
Expert
MS FRONT PAGE XP
Expert
MS ACCESS XP
Expert
MS ACCESS XP
Expert
MS POWER POINT XP
Expert
MS POWER POINT XP
Expert
INTERNET FUNDEMENTALS
Expert
INTERNET FUNDEMENTALS
Expert
English
Expert
English
Expert
Teamwork
Expert
Teamwork
Expert
Coaching
Expert
Coaching
Expert
Key Performance Indicators
Expert
Key Performance Indicators
Expert
Objection Handling
Expert
Objection Handling
Expert
Forecasting
Expert
Forecasting
Expert
Account Management
Expert
Account Management
Expert
Fast-Moving Consumer Goods (FMCG)
Expert
Fast-Moving Consumer Goods (FMCG)
Expert
Merchandising
Expert
Merchandising
Expert
Consumer Products
Expert
Consumer Products
Expert
Retail Sales
Expert
Retail Sales
Expert
Key Account Management
Expert
Key Account Management
Expert
Brand Management
Expert
Brand Management
Expert
Retail
Expert
Retail
Expert
Trade Execution
Expert
Trade Execution
Expert
Sales Operations
Expert
Sales Operations
Expert
Analytical Skills
Expert
Analytical Skills
Expert
Troubleshooting
Expert
Troubleshooting
Expert
OEE
Expert
OEE
Expert
Supervisory Skills
Expert
Supervisory Skills
Expert
Communication
Expert
Communication
Expert
Business-to-Business (B2B)
Expert
Business-to-Business (B2B)
Expert
Operations Management
Expert
Operations Management
Expert
Training
Expert
Training
Expert
Strategic Planning
Expert
Strategic Planning
Expert
Direct Sales
Expert
Direct Sales
Expert
Product Management
Expert
Product Management
Expert
Customer Satisfaction
Expert
Customer Satisfaction
Expert
Product Development
Expert
Product Development
Expert
FMCG
Expert
FMCG
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Management
Expert
Management
Expert
Leadership
Expert
Leadership
Expert
Trade Marketing
Expert
Trade Marketing
Expert
Grocery
Expert
Grocery
Expert
Customer Service
Expert
Customer Service
Expert
Accounting
Expert
Accounting
Expert
Order
Expert
Order
Expert
Project Management
Expert
Project Management
Expert
Public Relations
Expert
Public Relations
Expert
Sales Representatives
Expert
Sales Representatives
Expert
Purchasing
Expert
Purchasing
Expert
Materials
Expert
Materials
Expert
Problem Solving
Expert
Problem Solving
Expert
Marketing
Expert
Marketing
Expert
Sales
Expert
Sales
Expert
Administration
Expert
Administration
Expert
Sales Coordination
Expert
Sales Coordination
Expert
Operation
Expert
Operation
Expert
Sales Growth
Expert
Sales Growth
Expert
Negotiation
Expert
Negotiation
Expert
Microsoft PowerPoint
Expert
Microsoft PowerPoint
Expert
Planning
Expert
Planning
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Negotiation Skills
Expert
Negotiation Skills
Expert
Interpersonal Skills
Expert
Interpersonal Skills
Expert
Strategic Thinking
Expert
Strategic Thinking
Expert
Responsible
Expert
Responsible
Expert
Buy/Sales Expertise
Expert
Buy/Sales Expertise
Expert
Team Management
Expert
Team Management
Expert
Customer Focus
Expert
Customer Focus
Expert
Communication Skills
Expert
Communication Skills
Expert
Market Growth
Expert
Market Growth
Expert
Increasing Sales
Expert
Increasing Sales
Expert
Staff Training
Expert
Staff Training
Expert
Problem Analysis
Expert
Problem Analysis
Expert
CROSS FUNCTIONAL COLLABORATION
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
MARKET SHARE
Intermediate
MARKET SHARE
Intermediate
MARKET TREND
Intermediate
MARKET TREND
Intermediate
RELATIONSHIP MANAGEMENT
Intermediate
RELATIONSHIP MANAGEMENT
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
SALES MANAGEMENT
Intermediate
SALES MANAGEMENT
Intermediate
SALES STRATEGY
Intermediate
SALES STRATEGY
Intermediate

حسابات مواقع التواصل الاجتماعي

الموقع الشخصي
الموقع الشخصي

اللغات

الانجليزية

متمرّس

العربية

متمرّس

التدريب و الشهادات

الشهادات
IELTS Exam through
Online Course - Food & Beverage Management
Cambly Certificate of Accomplishment
pre sales skills
Feb 2013
COCACOLA
May 2013
PEPSI
PEPSI
May 2012 - May 2012

التوصيات

أبريل 2026

أبريل 2026

savola Partner

Mr. Amrou is an exceptional leader who truly understands how to drive results through people. Having worked under his supervision, I witnessed firsthand his ability to balance high-level strategic goals with the daily operational needs of the team. He doesn't just set targets; he provides the tools and coaching necessary to exceed them. His 16+ years of experience in the FMCG sector are evident in every decision he makes. I highly recommend Amrou to any organization looking for a visionary Regional Sales Manager."

الهوايات والاهتمامات

football & reading