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Amr Yehia Mohamed abdelfattah, Regional Sales Manager

Amr Yehia Mohamed abdelfattah

Regional Sales Manager·Binzagr Company

Saudi Arabia

Master's degree, Markting & Sales

Work experience

Total years of experience: 17 years, 10 months

Regional Sales Manager

August 2024 - Present

Binzagr Company

Jeddah, Saudi Arabia

August 2024 - Present

• Spearheaded multi-brand management for Carlberg (Moussy & Holsten) and Binzagr Coro (Suntop & Suncola) in the General Trade channel across the West region of KSA.
• Developed and implemented effective sales strategies and plans, driving significant sales growth and profitability.
• Led, trained, and motivated a high-performing sales team to exceed targets and enhance customer engagement.
• Ensured ongoing development and support for sales associates, fostering a culture of excellence in sales performance.
• Achieved recognition for managing the most popular juice brands in Saudi Arabia in 2023, contributing to brand visibility and market share.
Company industry:
FMCG
Job role:
Sales

Regional Sales Development

August 2023 - August 2024

Binzagr CO-RO LTD

Medina, Saudi Arabia

August 2023 - August 2024

• Develops and implements effective regional sales strategies for the northern region, including Medina, Yanbu, Tabuk, Skaka, Hail, and Hafr.
• Manages High-Volume Selling (HVS) accounts within the general trade channel to drive volume growth and elevate customer service standards.
• Facilitates channel transformation initiatives to achieve wider market coverage and improved operational efficiency.
• Provides actionable insights to the distribution team, enhancing collaboration and strategic alignment.
• Monitors and analyzes channel performance metrics, ensuring sales targets are consistently met through meticulous planning and execution.
• Demonstrates a strong commitment to achieving regional sales objectives and fostering long-term customer relationships.
Company industry:
Food & Beverage Production
Job role:
Sales

Branch Sales Manager

September 2021 - August 2023

berain

Buraidah, Saudi Arabia

September 2021 - August 2023

• Developed and executed innovative sales strategies to meet and exceed branch objectives, enhancing revenue growth and customer loyalty.
• Analyzed market trends and customer insights to identify and capitalize on new sales opportunities.
• Built and maintained strong relationships with key stakeholders and clients in the institutional catering sector, fostering long-term partnerships.
• Led sales initiatives across multiple channels, including contemporary trade, traditional trade, and wholesale, ensuring alignment with overall business goals.
• Championed customer retention efforts, resulting in improved satisfaction and repeat business.
• Collaborated with cross-functional teams to optimize sales processes and drive operational efficiency.
Company industry:
Retail & Wholesale
Job role:
Sales

Territory development Manager Traditional Trade & Food Service

June 2017 - August 2021

PEPSICO

Alqasim, Saudi Arabia

June 2017 - August 2021

• Developed and implemented innovative sales strategies to effectively penetrate traditional trade and food service markets, significantly enhancing market presence.
• Cultivated and maintained strong relationships with key stakeholders, distributors, and clients, driving collaboration and loyalty within the traditional trade and food service sectors.
• Led and motivated the sales and operational team, ensuring seamless operations at the distribution center and fostering a high-performance culture.
• Identified and capitalized on growth opportunities, formulating targeted strategies that resulted in increased market share and sales growth within the territory.
• Supported cross-functional initiatives to align sales objectives with overall business goals, enhancing operational efficiency and customer satisfaction.
Company industry:
FMCG
Job role:
Sales

AREA SALES MANAGER

June 2013 - May 2017

cocacola_egypt

Tanta, Egypt

June 2013 - May 2017

• Developed and executed innovative sales strategies that consistently exceeded sales targets across the designated area.
• Provided strong leadership and strategic guidance to a high-performing team of sales representatives, fostering a culture of success.
• Analyzed sales performance metrics and prepared detailed reports for both the sales team and upper management to drive informed decision-making.
• Established clear sales objectives for individual representatives and the overall team, effectively overseeing their outreach and distribution efforts.
• Mentored and motivated the sales team, implementing coaching techniques that significantly enhanced sales performance and team morale.
Company industry:
Retail & Wholesale
Job role:
Sales

Sales Supervisor

January 2012 - May 2013

cocacola_egypt

Ismailia, Egypt

January 2012 - May 2013

• Addressed potential customer inquiries and followed up on call questions, enhancing customer satisfaction and facilitating successful sales closures.
• Collaborated with the sales team to optimize strategies and drive revenue growth.
• Monitored and evaluated the performance of sales staff, ensuring adherence to company policies and fostering a high-performance culture.
• Analyzed sales performance metrics regularly, delivering actionable insights and tailored training to align team efforts with regional goals.
• Developed and executed innovative sales strategies, consistently achieving and exceeding targeted objectives, contributing to overall business success.
• Fostered strong relationships with clients, enhancing customer loyalty and retention in the competitive market landscape.
Company industry:
Retail & Wholesale
Job role:
Sales

Sales Supervisor

August 2008 - December 2012

pepsi

Suez, Egypt

August 2008 - December 2012

• Conducted regular client visits to proactively address issues and overcome unconventional challenges, enhancing client satisfaction.
• Prepared detailed monthly and annual draft cards for each client, ensuring clear communication of performance metrics.
• Executed comprehensive distribution assessments to optimize sales strategies and maintain balanced team performance.
• Delivered insightful monthly and quarterly reports on team performance and sales, driving data-informed decision-making.
• Championed goal attainment while upholding professionalism in all aspects of team management.
• Oversaw the implementation of internal policies and procedures, ensuring strict compliance and operational excellence.
Company industry:
Sales Outsourcing
Job role:
Sales

Education

suez canal universtiy

March 2016

March 2016

Master's degree, Markting & Sales

Egypt

GPA (percentage): 87%

GPA (percentage): 87%

The study aims mainly to study the evolution of the production and consumption of juices and dairy products manufactured in Egypt, as well as the study of the marketing trends and the evaluation of marketing efficiency for each. The study results showed that the growth of the quantity of production of juice products averaged around 63,840 tons with an increase of annual rate of about 10.61% per annum, and dairy products as well as the growth rate reached about 87,200 tons annual rate of increase was around 17.16% per annum. Marketing Efficiency products juices sample study of about 45.5% and for dairy products also estimated amounted marketing efficiency of about 66.2% of the average of the study sample, as the results of the study showed that the most important factors affecting the marketing efficiency of the juice products is the retail price variable through an inverse relationship (the higher the price lower the demand and vice versa). On the other hand, the processed dairy products retail price variable has been the main factor of influence over the marketing efficiency where it shows an inverse relationship sales volume (by a factor of decline of 4.46) ,,, The study results has also showed that the most important marketing challenges for the juice products were the low percentage of juice concentration inside the packs, and the lack of attractive marketing and advertising campaigns and airing frequency. On the other hand, the sales channel is weak and rely only on Wholesalers (indirect sales) without focusing on expanding and enhancing the market players existing sales force and marketing capabilities. As for the processed dairy products, main challenges were difficulties in storage, relatively higher prices than loose milk and the fragility of the pack.
View attachment

Suez Canal University

January 2016

January 2016

Master's degree, Food Marketing

Egypt

Suez Canal University

January 2012

January 2012

High school or equivalent, Sales, Distribution, and Marketing Operations, General

Egypt

suez canal UNIVERSITY

August 2008

August 2008

Bachelor's degree, Food marketing

Egypt

GPA (percentage): 79.8%

GPA (percentage): 79.8%

knowledge and expertise in the latest marketing techniques and technologies. Building on a foundation of marketing principles understanding of consumer behaviour in fragmenting markets, within well-grounded approaches to market research and integrated marketing communications
View attachment

Suez Canal University

January 2007

January 2007

Bachelor's degree, Food Science

Egypt

Skills

Modern Trade
Expert
Modern Trade
Expert
Sales Growth
Expert
Sales Growth
Expert
Increasing Sales
Expert
Increasing Sales
Expert
Staff Training
Expert
Staff Training
Expert
Problem Analysis
Expert
Problem Analysis
Expert
MS WORD XP
Expert
MS WORD XP
Expert
MS EXCEL XP
Expert
MS EXCEL XP
Expert
MS FRONT PAGE XP
Expert
MS FRONT PAGE XP
Expert
MS ACCESS XP
Expert
MS ACCESS XP
Expert
MS POWER POINT XP
Expert
MS POWER POINT XP
Expert
INTERNET FUNDEMENTALS
Expert
INTERNET FUNDEMENTALS
Expert
English
Expert
English
Expert
Teamwork
Expert
Teamwork
Expert
Coaching
Expert
Coaching
Expert
Key Performance Indicators
Expert
Key Performance Indicators
Expert
Objection Handling
Expert
Objection Handling
Expert
Forecasting
Expert
Forecasting
Expert
Account Management
Expert
Account Management
Expert
Fast-Moving Consumer Goods (FMCG)
Expert
Fast-Moving Consumer Goods (FMCG)
Expert
Merchandising
Expert
Merchandising
Expert
Consumer Products
Expert
Consumer Products
Expert
Retail Sales
Expert
Retail Sales
Expert
Key Account Management
Expert
Key Account Management
Expert
Brand Management
Expert
Brand Management
Expert
Retail
Expert
Retail
Expert
Trade Execution
Expert
Trade Execution
Expert
Sales Operations
Expert
Sales Operations
Expert
Analytical Skills
Expert
Analytical Skills
Expert
Troubleshooting
Expert
Troubleshooting
Expert
OEE
Expert
OEE
Expert
Supervisory Skills
Expert
Supervisory Skills
Expert
Communication
Expert
Communication
Expert
Business-to-Business (B2B)
Expert
Business-to-Business (B2B)
Expert
Operations Management
Expert
Operations Management
Expert
Training
Expert
Training
Expert
Strategic Planning
Expert
Strategic Planning
Expert
Direct Sales
Expert
Direct Sales
Expert
Product Management
Expert
Product Management
Expert
Customer Satisfaction
Expert
Customer Satisfaction
Expert
Product Development
Expert
Product Development
Expert
FMCG
Expert
FMCG
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Management
Expert
Management
Expert
Leadership
Expert
Leadership
Expert
Trade Marketing
Expert
Trade Marketing
Expert
Grocery
Expert
Grocery
Expert
Customer Service
Expert
Customer Service
Expert
Accounting
Expert
Accounting
Expert
Order
Expert
Order
Expert
Project Management
Expert
Project Management
Expert
Public Relations
Expert
Public Relations
Expert
Sales Representatives
Expert
Sales Representatives
Expert
Purchasing
Expert
Purchasing
Expert
Materials
Expert
Materials
Expert
Problem Solving
Expert
Problem Solving
Expert
Marketing
Expert
Marketing
Expert
Sales
Expert
Sales
Expert
Administration
Expert
Administration
Expert
Sales Coordination
Expert
Sales Coordination
Expert
Operation
Expert
Operation
Expert
Sales Growth
Expert
Sales Growth
Expert
Negotiation
Expert
Negotiation
Expert
Microsoft PowerPoint
Expert
Microsoft PowerPoint
Expert
Planning
Expert
Planning
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Negotiation Skills
Expert
Negotiation Skills
Expert
Interpersonal Skills
Expert
Interpersonal Skills
Expert
Strategic Thinking
Expert
Strategic Thinking
Expert
Responsible
Expert
Responsible
Expert
Buy/Sales Expertise
Expert
Buy/Sales Expertise
Expert
Team Management
Expert
Team Management
Expert
Customer Focus
Expert
Customer Focus
Expert
Communication Skills
Expert
Communication Skills
Expert
Market Growth
Expert
Market Growth
Expert
Increasing Sales
Expert
Increasing Sales
Expert
Staff Training
Expert
Staff Training
Expert
Problem Analysis
Expert
Problem Analysis
Expert
CROSS FUNCTIONAL COLLABORATION
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
MARKET SHARE
Intermediate
MARKET SHARE
Intermediate
MARKET TREND
Intermediate
MARKET TREND
Intermediate
RELATIONSHIP MANAGEMENT
Intermediate
RELATIONSHIP MANAGEMENT
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
SALES MANAGEMENT
Intermediate
SALES MANAGEMENT
Intermediate
SALES STRATEGY
Intermediate
SALES STRATEGY
Intermediate

Social profiles

Languages

English

Expert

Arabic

Expert

Training and Certifications

Certifications
IELTS Exam through
Online Course - Food & Beverage Management
MBA
Apr 2016
Show credentials
Cambly Certificate of Accomplishment
Dec 2023
Show credentials
pre sales skills
Feb 2013
COCACOLA
May 2013
PEPSI
PEPSI
May 2012 - May 2012

Recommendations

Apr 2026

Apr 2026

savola •Partner

Mr. Amrou is an exceptional leader who truly understands how to drive results through people. Having worked under his supervision, I witnessed firsthand his ability to balance high-level strategic goals with the daily operational needs of the team. He doesn't just set targets; he provides the tools and coaching necessary to exceed them. His 16+ years of experience in the FMCG sector are evident in every decision he makes. I highly recommend Amrou to any organization looking for a visionary Regional Sales Manager."

Hobbies and interests

football & reading