Amrutha Wilson

• Managed Amazon Seller Central and created optimized listings using Helium10 and SEO strategies.
• Maintained and updated product catalogs on Shopify, TikTok and Superdrug.
• Responded to customer inquiries, managed reviews and feedback across Amazon and Shopify platforms.
• Monitored competitor pricing and offers, planned promotional strategies and adjusted pricing to stay competitive
and win the Amazon Buy Box.
• Created A+ content and designed product images for Amazon listings to increase conversions and improve product
sales.
• Enabled global marketplace expansion by launching listings in international markets.
• Coordinated with warehouses to track stock levels, manage new arrivals, update inventory across marketplaces.

• Handled order processing, inventory and listings for WordPress and Flipkart.
• Planned and executed content strategies with text, images and videos to boost social media engagement.
• Executing on-page SEO tactics such as optimizing meta tags, using header tags effectively and refining content to
enhance website visibility and search engine rankings.
• Updating the Shopify website by ensuring a seamless user experience and up-to-date product listings.
• Performed in-depth keyword research and applied both on-page and off-page SEO strategies to boost website
visibility on search engines like Google, Bing etc.
• Managed Google Shopping Ads campaigns, optimizing bidding strategies and ad placements to maximize ROI.
• Maintaining Google Merchant account, ensuring accurate product information & compliance with Googles policies.
• Writing and publishing compelling blog posts on relevant topics to atract organic traffic and build brand awareness.
• Handling B2B platforms like Indiamart & Tradeindia and adding product listings and increasing sales.
• Submiting website details to relevant online directories to strengthen the sites authority and credibility within the
industry.
• Researched and selected high-traffic, low-competition keywords to enhance content optimization and boost search
engine rankings.

• Managed and updated product listings on WooCommerce, Amazon and Noon.
• Regularly updated prices, stock and product details to keep listings accurate.
• Coordinated with Italian suppliers to ensure stock availability and accurate inventory.
• Collaborated with developers to improve website backend speed and performance.
• Conducted test orders for quality control and timely delivery.
• Executed daily shipping and logistics operations with partners like FedEx and UPS to ensure fast deliveries.
• Handled customer queries, stripe payments, refunds, invoicing and delivery tracking.
• Implemented on-page SEO, crafted keyword-optimized titles and meta descriptions for WordPress website.
• Updated product photos and added keywords to boost search rankings.
• Set up and used Google Search Console and Google Analytics to track website traffic and performance.

• Collaborated with designers to create product images for Amazon, Flipkart, Meesho and the WordPress website.
• Wrote engaging blogs, social media ad copies, captions, hashtags and scripts for reels and shorts with SEO-focused
keywords for platforms like Facebook, Instagram, LinkedIn, YouTube and Pinterest.
• Registered the brand on multiple e-commerce marketplaces across India to expand reach and increase sales.
• Planned and executed cross-platform ad campaigns, monitored and optimized regularly to maximize results.
• Developed lead generation strategies to collect customer data, build a community and increase brand awareness.
• Implemented A+ Content on Amazon for enhanced product listings and improved conversions.
• Performed weekly and monthly website performance analyses using Google Analytics, tracked user behavior with
custom tags and prepared reports for management.
• Efficiently managed Amazon FBA and FBM inventories to prevent aging stock and minimize returns.
• Performed regular website audits to identify and resolve technical, on-page, and off-page SEO issues and worked
with the development team to improve site speed and mobile & desktop responsiveness.
• Regularly coordinated with the warehouse team to monitor stock, verify physical inventory and arrange restocking.
• Coordinated with doctors, healthcare professionals and influencers for product promotions through social media,
webinars, offline exhibitions, health camps and sales events.
• Assisted the director to plan and set product MRPs, sale prices, weekly and festive offers for each marketplace.
• Measured product dimensions and weights and sourced appropriate packaging materials to ensure secure shipment.
• Led the end-to-end process of new product launches, including product selection, quality review, packaging design,
brochure creation and marketplace setup.
• Created detailed product listings in advance to ensure quick launch readiness upon product arrival.
• Managed PPC campaigns on Amazon and Flipkart, driving traffic and sales while optimizing ROI within budget.
• Maintained a social media content calendar featuring launches, promotions, collaborations and educational posts.
• Visited the warehouse to check stock, arrange FBA shipments and ensure proper packing and barcoding.

• Managing social media platforms for multiple clients, including Facebook, Twiter, Instagram, LinkedIn and Pinterest.
• Creating engaging and visually appealing social media content, including graphics, videos and writen posts, aligned
with clients brand identities.
• Built backlinks and improved website visibility via social bookmarking and link building.
• Executed off-page SEO through link building and social bookmarking to improve website authority and visibility.
• Generating detailed monthly reports for clients, showcasing key performance metrics, social media growth and the
impact of digital marketing efforts.
• Collaborating closely with clients to understand their business objectives, target audience and market trends.
• Implementing SEO recommendations derived from Search Console insights to optimize website content, structure
and technical elements.
• Managed and optimized Google My Business (GMB) listings to enhance the online visibility of the business.