head of operations
Al Hokair Group
مجموع سنوات الخبرة :19 years, 7 أشهر
Setting up and opening the first EVOX Fitness Clubs by Al Hokair Group, as well as establishing Xponential Fitness brands in KSA, as Master Franchisor for GCC.
In charge of all operations, recruitment, training, scheduling, of classes and staff shift, s and overall club operations . Responsible for all operations of future branches openings’.
P&L accountability
Cut cost oriented and growth driven
Making sure clubs will operate at premium level
Direct contact with Xponentail USA, so all SOP’s for Recruitment, Marketing, Sales, & Pre Sales, Retail Program, Operations & Instructor and Training are followed and obeyed by as per USA standards.
Reporting directly to GM, in charge of full operations of 6 branches (4 in Riyadh and 2 in eastern province), line manager for sales manager, fitness coordinator and all club managers. Envolved In budgeting, commission structure and P&L analysis.
KSA Ladies Only
Main responsibility:
Setting up and opening the first Fitness First ladies only clubs in KSA:
In charge of all the operations, from recruitment, to contractors,
purchase, HR, marketing, creating GX schedules and training the
club supervisors and teams
P&L accountability
Cut cost oriented and growth driven
Making sure clubs will operate at premium level
(Over achieveing P&L budgets is always my focus)
Club General Manager Aug 2014- Set 2017
Fitness First Middle East
Main responsibility:
Responsible for the club’s operationality in all its areas:
Responsible for the P&L of the club
Making sure the KPI’s were hit (Sales/PT/ Renewals’s budgets,
costumer service benchmarks, revenue, and GX Classes)
Responsible for the club’s operationality in all its areas:
≡ Responsible for the P&L of the club
≡ Making sure the KPI’s were hit (Sales/PT/ Renewals’s budgets, costumer service benchmarks, revenue, and GX Classes)
Les Mills Classes Instructor
Vivafit India (DT Megamall, ILD trade centre and GK2)
Main responsibility:
Responsible for training the 3 centres:
Sales, Service and Circuit training
Creating and implementing procedures and controlling files
Motivating and leading the teams in order to achieve the
benchmarks
Assessing all freelancers in Les Mills Classes
Organising events and creating campaigns
Daily operations of the 3 centres
Responsible for recruiting and training staff for franchisee centres
Involved in the set up, recruitment and training of new Franchise center
in Chandigarh
Centre Manager Jun 2013 - Set 2013
Vivafit Singapore - Tanjong Pagar
Main responsibility:
Centre operation, including:
CRM
Sales team coordination
Fitness Trainers coordination
Centre operation, including:
CRM
Sales team coordination
Fitness Trainers coordination
Events organization
New staff recruitment and training
Circuit, Bodyvive, Bodybalance and SHBAM Fitness instructor
Health Club Corpus Sanus - Tagus Park
Main responsibility:
Club operation, including:
Coordination and supervision of the various departments (sales,
classes, pool, gym and reception)
Sales and reception teams Leader
CRM
Operation issues solving (ensuring a 5 stars service at all times)
Responsible for the maintenance, cleaning, health and safety teams
Department budget elaboration
Getting suppliers quotations and coordination
Duty management tasks including:
Sales targets
Solving any complaints directly with clients
Responsible for opening and/or closing the club
Sales process, including:
Achieving sales targets
Generating new leads
Helping Departement manager with market information and
information about competitors