Ana Freire, head of operations

Ana Freire

head of operations

Al Hokair Group

Lieu
Portugal - Almada
Éducation
Etudes secondaires ou équivalent, Portuguese Language and Applied Foreign
Expérience
19 years, 8 Mois

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Expériences professionnelles

Total des années d'expérience :19 years, 8 Mois

head of operations à Al Hokair Group
  • Arabie Saoudite - Riyad
  • Je travaille ici depuis mai 2019

Setting up and opening the first EVOX Fitness Clubs by Al Hokair Group, as well as establishing Xponential Fitness brands in KSA, as Master Franchisor for GCC.
 In charge of all operations, recruitment, training, scheduling, of classes and staff shift, s and overall club operations . Responsible for all operations of future branches openings’.
 P&L accountability
 Cut cost oriented and growth driven
 Making sure clubs will operate at premium level
 Direct contact with Xponentail USA, so all SOP’s for Recruitment, Marketing, Sales, & Pre Sales, Retail Program, Operations & Instructor and Training are followed and obeyed by as per USA standards.

Operations Manager à Nuyu fitness centers
  • Arabie Saoudite - Riyad
  • décembre 2018 à avril 2019

Reporting directly to GM, in charge of full operations of 6 branches (4 in Riyadh and 2 in eastern province), line manager for sales manager, fitness coordinator and all club managers. Envolved In budgeting, commission structure and P&L analysis.

Operation & Brand Manager à Fitness First
  • Arabie Saoudite - Riyad
  • octobre 2017 à octobre 2018

KSA Ladies Only
Main responsibility:
Setting up and opening the first Fitness First ladies only clubs in KSA:
 In charge of all the operations, from recruitment, to contractors,
purchase, HR, marketing, creating GX schedules and training the
club supervisors and teams
 P&L accountability
 Cut cost oriented and growth driven
 Making sure clubs will operate at premium level
(Over achieveing P&L budgets is always my focus)
Club General Manager Aug 2014- Set 2017
Fitness First Middle East
Main responsibility:
Responsible for the club’s operationality in all its areas:
 Responsible for the P&L of the club
 Making sure the KPI’s were hit (Sales/PT/ Renewals’s budgets,
costumer service benchmarks, revenue, and GX Classes)

Club General Manager à Fitness First
  • Émirats Arabes Unis - Abu Dhabi
  • août 2014 à septembre 2017

Responsible for the club’s operationality in all its areas:
≡ Responsible for the P&L of the club
≡ Making sure the KPI’s were hit (Sales/PT/ Renewals’s budgets, costumer service benchmarks, revenue, and GX Classes)
Les Mills Classes Instructor

Sales & Operation Manager
  • novembre 2013 à mai 2013

Vivafit India (DT Megamall, ILD trade centre and GK2)
Main responsibility:
Responsible for training the 3 centres:
 Sales, Service and Circuit training
 Creating and implementing procedures and controlling files
 Motivating and leading the teams in order to achieve the
benchmarks
 Assessing all freelancers in Les Mills Classes
 Organising events and creating campaigns
 Daily operations of the 3 centres
Responsible for recruiting and training staff for franchisee centres
Involved in the set up, recruitment and training of new Franchise center
in Chandigarh
Centre Manager Jun 2013 - Set 2013
Vivafit Singapore - Tanjong Pagar
Main responsibility:
Centre operation, including:
 CRM
 Sales team coordination
 Fitness Trainers coordination

Centre Manager à Vivafit Portugal - Casal de São Brás
  • Portugal
  • septembre 2007 à mai 2013

Centre operation, including:
 CRM
 Sales team coordination
 Fitness Trainers coordination
 Events organization
 New staff recruitment and training
Circuit, Bodyvive, Bodybalance and SHBAM Fitness instructor

Instructor à Les Mills
  • Portugal
  • avril 2009 à mai 2013
Club Manager
  • août 2006 à août 2007

Health Club Corpus Sanus - Tagus Park
Main responsibility:
Club operation, including:
 Coordination and supervision of the various departments (sales,
classes, pool, gym and reception)
 Sales and reception teams Leader
 CRM

Operation & Maintenance Manager à Holmes Place Health Clubs – Miraflores
  • novembre 2003 à juillet 2006

Operation issues solving (ensuring a 5 stars service at all times)
 Responsible for the maintenance, cleaning, health and safety teams
 Department budget elaboration
 Getting suppliers quotations and coordination

Duty Manager à Holmes Place Health Clubs – Miraflores
  • juillet 2003 à novembre 2003

Duty management tasks including:
 Sales targets
 Solving any complaints directly with clients
 Responsible for opening and/or closing the club

Sales consultant à Holmes Place Health Clubs – Miraflores
  • juillet 2003 à novembre 2003

Sales process, including:
 Achieving sales targets
 Generating new leads
 Helping Departement manager with market information and
information about competitors

Éducation

Etudes secondaires ou équivalent, Portuguese Language and Applied Foreign
  • à Universidade Católic
  • juin 1999

Specialties & Skills

Training
Service
Operation
BUDGETING
GENERAL MANAGEMENT
HUMAN RESOURCES
MARKETING
RECEPTIONIST
RECRUITING

Langues

Anglais
Expert
Portugais
Expert
Espagnol
Moyen
Français
Débutant