Anan Abdo

(Retail and wholesale)
•Handling all retail activities in all branches including ordering and deliveries, follow up with suppliers and wholesalers the prices and offers
•Lead team of employees working hand in hand to ensure business objectives are achieved
•Track market prices, negotiate best prices, review competitors prices on a daily basis
•Plan weekly strategy in market and customer service and client satisfaction
•Manage pricing chain, mark up and P&L, Ensure high standards of quality
•Established wholesale section and implement food service section for restaurants and catering.
•Frequent visit to Customers, to build strong relationships and review business development
•Product range between the two sectors include but not limited to fresh poultry, fresh beef, frozen imported lamb, goat and seafood, fresh produce and third party private label.
•Opened new market and established a new division of food service covering states of Pennsylvania, New Jersey, Delaware and New York
•Built up a standard price list for wholesale and retail. Drop costs up to 30% within the first two years

Functioning as country Manager for Saudi Arabia, Bahrain, Yemen, Iraq, and Levant for all company FMCG portfolio
•Pricing strategy based on value chain, competitors prices and P&L
•Close deals in collaboration with different Channels and Distribution networks cross country.
•Formulating competitive analysis and placing the product accordingly.
•Responsible for identifying new products and monitor Product Market Share.
•Launching plan and market study for new products based on value chain.
•Responsible for Distributor credit account and all financial transaction
•Arrange business review with distributors every quarter.
•Frequent visits to existing and potential customers.
•Work with distributors to insure all required KPI’s are executed and implemented.
•Opened new markets in Palestine, Syria, Iraq and launched new categories in covered area.

Planned and monitored sales plan for the team and achieve the sales volume, collection, market execution, and customer service, managing sales team and establishing sales goals.
•Ensured achievement of sales targets for new business sales and renewals.
•Reviewed progress versus objectives daily and weekly with taking corrective action as appropriate.
•Evaluated Salesmen and Line Managers capability, providing feedback and coaching.
•Maintained and penetrated current customer base, along with identifying prospective customers.
•Developed sales projections, conducted detailed market analysis and determined optimal sales tools.
•Ensured that targets were achieved and generated new business. Recorded and maintained account profiles and plans.
•Handled Training, Distribution Coverage, and Merchandising as per defined standards.
•Ensured increase in sales & coverage by splitting trucks to food and nonfood.
•Successfully secured Rice sales during price increase due to short supplies.