Digital Marketing Manager
Oneworld Mideast
Total years of experience :13 years, 10 Months
SEO and SEM specialist position that focused on internal content, internal search, increased rankings and traffic, and use analytics to implement new strategies for current and new content. Implemented new internal search strategies with Schema.org, and new effective marketing and positioning of video content.
Generating report weekly and monthly from Google analytics, Webmaster tool, Google Adwords, Facebook ads.
Pay Per Click
1. Campaign Management
Establish KPIs from the client brief
Develop a PPC strategy that ties in with client objectives
Develop keyword lists and ad-copy structures
implement campaigns in Google
2. Campaign Optimization
Develop and execute advanced bidding strategies based on client KPI’s
Pro-actively seek out opportunities to improve campaign efficiency, making changes to campaigns when needed
Ensure PPC campaigns are well integrated with wider search and SEO strategy
3. General
Generate campaign reports for the client focusing on core metrics
Develop insights and highlight any proposed changes to campaign strategy
Work with the Client Service Manager to present PPC findings to the client. (used tools like Google Insights, Google Trends, to support analysis.
On - Page Optimization:
Ø Keyword Research Analysis
Ø Title Optimization
Ø Meta Tags Optimization
Ø Keyword Optimization & Synonyms
Ø Link Optimization
Ø Image Optimization
Ø Website Metrics Analysis
Ø SMO & CRO
Ø Email Marketing
Off - Page Optimization:
Ø Blog Posting
Ø Directory Submissions
Ø Article Submissions
Ø Participating in Forums
Ø Social network submission
Ø Social bookmarking
Ø Link Baiting
Ø Buying Paid Links.
Ø One-way Link Exchange
Ø Reciprocal Link Exchange
Optimizing the company website (classifieds.sulekha.com) to increase the overall traffic to the site and all its inner pages and increase the page rank, moreover promoting our sub domains through search engine optimization that rely on various off page factors. Liable for all SEO reports and data’s to tracking the metrics & site performance in Google analytics, Webmaster Tool and Adwords Tool etc. Anatomize the keyword position with competitors and do backlinks for all the lacking keywords without black hat SEO techniques.
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