Anand HN

• Strategic Brand Management: Defined and executed unique value propositions for three
brands - Aviserv (arrival lounges/pods), Royal Valtrans (passenger mobility & Meet & Assist),
and Uttham (highway lounges) - ensuring distinct positioning and cohesive group identity.
• Omnichannel Marketing: Oversaw all-digital, offline, and on-ground marketing initiatives
across major Indian airports, including Mumbai, Bengaluru, Patna, Bhopal, Sonipat and
Hyderabad, driving brand visibility and footfall.
• Partnership Ecosystem Development: Managed strategic alliances with airlines, OTAs,
corporate clients, and banking partners for lounge access programmes and passenger
services, expanding reach and ancillary revenue streams.
• Customer Experience Innovation

Led strategic marketing, brand positioning, and guest engagement initiatives for a portfolio of 110+
hotels across six brands.
Key Responsibilities & Achievements:
• Corporate Marketing & Branding: Drove overarching marketing strategy across digital,
print, and experiential channels; strengthened brand visibility and market positioning for all
six hospitality brands.
• PR & Corporate Communications: Managed media relations, crisis communication, and
brand reputation; positioned brand leadership through industry forums, interviews, and
thought leadership content.
• Loyalty Programme Leadership: Oversaw the Regenta Rewards loyalty programme,
delivering innovative offerings that improved member retention and increased direct bookings
through data-driven personalisation.
• Strategic Partnerships: Implemented alliances with airlines, banks, and travel partners to
enhance member benefits and extend programme reach.
• Multi-Brand & Multi-Country Operations: Customised marketing and PR approaches for
diverse markets across India, Sri Lanka, and Nepal; collaborated with regional teams to
maintain brand consistency.
• Expansion Narratives: Developed compelling brand stories for new hotel launches,
acquisitions, and international expansion across three countries.

• Developed and executed strategic marketing and sales plans aligned with corporate revenue
objectives.
• Enhanced online visibility through integrated social media strategies at both corporate and
property levels.
• Evaluated campaign landing page performance and optimised digital conversion funnels.

• Successfully executed a combined offline and digital marketing strategy for hotel pre-opening
launches during pandemic-era constraints.
• Supervised daily Marketing & Communications department operations, ensuring cohesive
multi-channel branding.
• Managed crisis communications to protect organisational reputation during highly sensitive
market conditions.
• Cultivated media alliances and secured sponsorship agreements to amplify hotel presence
and market penetration.
• Collaborated with the eCommerce team to align digital communication initiatives with
revenue objectives.

• Managed all marketing and communications activities, ensuring timely, consistent brand
messaging.
• Developed engaging feature stories for regional and national media outlets.
• Demonstrated crisis communications expertise to safeguard brand reputation.

• Developed an adaptive, data-informed marketing strategy resulting in measurable revenue
increases across all hotel departments.
• Managed and allocated marketing budgets with a disciplined ROI focus to optimise resource
efficiency.
• Launched an effective online marketing initiative, significantly increasing website traffic and
digital exposure for the property.
• Established high-value media and industry partnerships, enhancing hotel visibility in the
competitive Bengaluru market.
• Crafted compelling press releases, feature articles, and media briefings to communicate key
brand messages.