Sangeeth Shiv

• Creating ICPs and helping with Go to Market Strategy and responsible for lead generation.
• Working on multiple lead generation tools like Apollo.io, Lusha, ZoomInfo, Apptopia,
LinkedIn Sales Navigator, prospects company website, and various forums and updating it
on the salesforce for sales outreach, marketing email campaigns (HubSpot), and events
• Handling team of 4 people, working with multiple vendors, creating reports and updating
the management
• Tracking various metrics like MQLs, SQLs, Opportunities and Conversion rate and
update the respective stake holders.
• Maintained CRM data hygiene in Salesforce, streamlining the process, reducing duplicate
accounts, and improving lead quality.

• Responsible for lead generation for North American Market (US).
• Identifying the right set of companies, identifying key decision makers and creating ICP
based on various parameters to campaign about Trigent Softwares Service offerings
• Running Email Campaigns on regular basis specific to Software Engineering services to
different Industry Verticals and generating leads
• Responsible for sourcing leads from various sources like LinkedIn Sales Navigator,
ZoomInfo, prospects company website and identify the right email format and verify the
email format using email verification tool

• Responsible for lead generation process setup from scratch (Startup) for North American
Market (US). Go to market strategy
• Identifying the target list and identifying key decision makers based on various parameters
to campaign about Delixuss Service offerings
• Implemented Zoho CRM and Zoho Email Campaign tool for the company and make sure
the leads were uploaded into the CRM, qualifying the leads, and assigning it to the Sales
Head. Vendor management and Negotiation.
• Running Email Campaigns on regular basis specific to Software Engineering services to
different Industry Verticals and generating leads
• Launched DelixusInc website, responsible for website management, content creation
• Tracking website traffic via Google Analytics and reporting it to the leadership team
• Responsible for sourcing leads from various sources like DiscoverOrg, LinkedIn Sales
Navigator, ZoomInfo, etc.., for email campaigns and events
• Co-ordinating with CEO, President, and Sales Head of the company to understand their
requirements and delivered the same on regular basis
• Handled couple of team members in generating leads from various sources

• Responsible for lead generation process setup, launched first ever company newsletter
• Account Based Marketing - Identifying the target list and identifying key decision makers
to pitch about ThoughtFocuss Service offerings (SAP ERP and AI chatbot)
• Responsible for sourcing leads from various sources like DiscoverOrg, LinkedIn,
ZoomInfo, Inside view and etc.., for email campaigns, webinars and events
• Co-ordinated with different verticals heads, sales head, and marketing head to understand
their requirements and delivered the same. Guided couple of team members in generating
leads from various sources
• Responsible for doing competitor analysis and providing insights to the respective stake
holders
• Worked on social media listening analysis (Facebook, Twitter, Instagram, Forums) via
Brand24 tool to identify the key areas in higher education market to pitch YANA (AI
chatbot) and providing insights to the respective stake holders

• Generating leads through email campaign, LinkedIn, Events and coordinating with the
appropriate team to take the leads forward across North America, Europe and APAC
• Account Based Marketing - Identifying the target list and identifying key decision makers
to pitch about Seclores Service offerings (ERMS/Data Security software)
• Responsible for generating leads from Global SIs like HCL, Infosys, Wipro and TCS to
give an overview of Seclore (IRMS)
• Responsible for creating the prospect list for email campaigns, webinars, events to pitch
about the Seclore solution
• Sending the appropriate dockets to the prospects and following up with the leads
• Following up with the inbound leads and qualifying the leads and assigning the leads to
appropriate sales team

• Identifying and creating the right set of target lists from different sources like LinkedIn,
ZoomInfo, Inside view, DiscoverOrg and etc.,
• Identifying the right targets and Email Campaigning about the software testing service
• Generating leads through email campaigning, LinkedIn, coordinating with the appropriate
team and fixing the meeting/call across North America, Europe and APAC
• Guiding the new team members and working with cross functional teams
• Sending the appropriate dockets to the prospects and following up with the leads
• Generated leads in four different segments like BFSI, Retail, PTS and Healthcare from
different regions across International and Domestic market