Total Years of Experience: 16 Years, 11 Months
September 2017
To Present
Assistant Manager - Media Relations
at Emirates national Oil Company (ENOC)
Location :
United Arab Emirates - Dubai
- Strategic counsel and communications planning and reputational management for ENOC's energy and general business
- Tactical planning and execution on comms projects
- Strategic media engagement and media relations lead for the Group's operational segments and corporate divisions
- Content strategy and development
- Management of support agencies
- Managing and overseeing alignment with Internal, Digital, CSR and Sponsorship streams.
- Content development lead/Editor for corporate publication
- Crisis Communications support
- Tactical planning and execution on comms projects
- Strategic media engagement and media relations lead for the Group's operational segments and corporate divisions
- Content strategy and development
- Management of support agencies
- Managing and overseeing alignment with Internal, Digital, CSR and Sponsorship streams.
- Content development lead/Editor for corporate publication
- Crisis Communications support
September 2015
To September 2017
Sr. Public Relations Executive
at ENOC
Location :
United Arab Emirates - Dubai
Corporate comms lead for ENOC's Marketing, Supply, Trade and Processing (STP) Divisions.
Responsibilities include managing internal communications, content development, and integration with digital and CSR.
Responsibilities include managing internal communications, content development, and integration with digital and CSR.
April 2014
To August 2015
Manager
at GolinMENA
Location :
United Arab Emirates - Dubai
I provide day-today support within the Finance and Aerospace/security practice to help them achieve their communication objectives through content development, strategic recommendations, devising communication plans and proposals.
Key Responsibilities:
- Manage accounts in the finance sector and report to Senior Account Manager and Group Director.
- Develop communication tools and content for internal and external use to be leveraged through traditional and digital/social media channels. This includes: news releases, features, columns, blogs, tweets, website content, Q&A’s, executive briefing documents in both Arabic and English.
- Devise communication plans and proposals
- Manage and maintain a strong relationship with key journalists, media reps and industry contacts across the MENA region.
- Provide ongoing support and full execution of media events, conferences and press briefings.
- Issues and crisis management
Key Responsibilities:
- Manage accounts in the finance sector and report to Senior Account Manager and Group Director.
- Develop communication tools and content for internal and external use to be leveraged through traditional and digital/social media channels. This includes: news releases, features, columns, blogs, tweets, website content, Q&A’s, executive briefing documents in both Arabic and English.
- Devise communication plans and proposals
- Manage and maintain a strong relationship with key journalists, media reps and industry contacts across the MENA region.
- Provide ongoing support and full execution of media events, conferences and press briefings.
- Issues and crisis management
January 2011
To March 2014
Sr. Copy Writer
at Weber Shandwick MENA
Location :
United Arab Emirates - Dubai
English and Arabic content development for a variety of corporate clients. Materials include: Bios, press releases, press kits, executive briefing books, etc. Clients include: McDonalds, The Ministry of Public Works in Kuwait (MPW), Dow Chemical, the en.v Initiative and The Diet Center Kuwait
February 2013
To July 2013
Contributing Editor
at Hayatouki
Location :
United Arab Emirates - Dubai
Responsible for developing articles showcasing local talents and fashion designers
February 2013
To April 2013
Freelance writer
at Communication Art
Location :
Saudi Arabia - Jeddah
Responsible for developing content in English and Arabic for a diverse portfolio of locally based (public and private sector, government entities, etc) clients in KSA.
November 2009
To January 2011
Senior Account Executive
at Weber Shandwick
Location :
United Arab Emirates - Dubai
- Drafting client news releases
- Reviewing client content materials, news releases and translating from English to Arabic and vice versa.
- Formulating preparing client PR and communication plans
- Drafting client news releases, and review press release translations
- Identifying and evaluating client communication opportunities (conferences, events, editorial and interview opps, branding and sponsorship opportunities)
- Maintaining strong relations with regional mainstream and trade media with a focus on sectors such as oil and gas, petrochemicals, energy, chemicals, technology, aviation and defense.
- Responsible for maintaining and managing day to day client communications and deliverables.
Client list:
- Boeing
- Dow Chemical
- Honeywell Process Solutions (HPS)
- Honeywell Building Solutions (HBS)
One-off projects:
- QatarGas 77MtA
- Exxon Mobil Egypt
- Reviewing client content materials, news releases and translating from English to Arabic and vice versa.
- Formulating preparing client PR and communication plans
- Drafting client news releases, and review press release translations
- Identifying and evaluating client communication opportunities (conferences, events, editorial and interview opps, branding and sponsorship opportunities)
- Maintaining strong relations with regional mainstream and trade media with a focus on sectors such as oil and gas, petrochemicals, energy, chemicals, technology, aviation and defense.
- Responsible for maintaining and managing day to day client communications and deliverables.
Client list:
- Boeing
- Dow Chemical
- Honeywell Process Solutions (HPS)
- Honeywell Building Solutions (HBS)
One-off projects:
- QatarGas 77MtA
- Exxon Mobil Egypt
March 2008
To October 2010
Account Executive
at GolinHarris
Location :
United Arab Emirates - Dubai
Drafting client news releases, and review press release translations (English to Arabic and vice versa).
• Translating client press releases/collaterals from English to Arabic and vice - versa.
• Preparing presentation materials, PR plans and briefs.
• Identifying and evaluating communication opportunities (Conferences and events, editorial opportunities, branding opportunities sponsorship opportunities) and providing recommendations to clients.
• Responsible for maintaining strong relations with key regional media in various key sectors such as oil and gas, petrochemicals and prominent industry trades in the ME on various media queries including interviews and press briefing sessions invitations.
• Monitor and analyze client and competitor activities and coverage in MEA market.
• Maintaining admin, accounting, and day-to- day client communications.
Corporate client list:
- Abu Dhabi Urban Planning Council
- Estidama
- The Dow Chemical Company
- Abu Dhabi Center for Corporate Governance (ADCCG)
- The State of Georgia
- Orascom Development Holding (ODH)
- Hewitt Associates
-Al Waseet International
-Guinness World Records
One-off projects for:
- Abu Dhabi Department of Transport: Launch of the Bus project press conference.
- Ministry of Health - Wareed project launch -conference.
- The General Authority of Islamic Affairs & Endowments
- Magrabi Hospitals launch in Dubai Medical City
- Lari Exchange
• Translating client press releases/collaterals from English to Arabic and vice - versa.
• Preparing presentation materials, PR plans and briefs.
• Identifying and evaluating communication opportunities (Conferences and events, editorial opportunities, branding opportunities sponsorship opportunities) and providing recommendations to clients.
• Responsible for maintaining strong relations with key regional media in various key sectors such as oil and gas, petrochemicals and prominent industry trades in the ME on various media queries including interviews and press briefing sessions invitations.
• Monitor and analyze client and competitor activities and coverage in MEA market.
• Maintaining admin, accounting, and day-to- day client communications.
Corporate client list:
- Abu Dhabi Urban Planning Council
- Estidama
- The Dow Chemical Company
- Abu Dhabi Center for Corporate Governance (ADCCG)
- The State of Georgia
- Orascom Development Holding (ODH)
- Hewitt Associates
-Al Waseet International
-Guinness World Records
One-off projects for:
- Abu Dhabi Department of Transport: Launch of the Bus project press conference.
- Ministry of Health - Wareed project launch -conference.
- The General Authority of Islamic Affairs & Endowments
- Magrabi Hospitals launch in Dubai Medical City
- Lari Exchange
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