Category Manager
M. H. Alshaya Company
Total years of experience :11 years, 4 Months
▪ Strategic Planning: Delivering support in developing and leading development of business plans which delivers key
target.
▪ Category Management: Looking after the website in terms of online merchandising,
catalogue, and customer journey. Conducting category performance analysis to make decisions on improving
performance through merchandising. Identifying key messages and set a clear image of the result.
▪ Team leadership: Providing effective leadership to the taskforce to ensure that members are motivated. Devising
methods to improve performance of staff to improve operational efficiencies. Imparting training and mentoring of new
team members.
▪ Accountable for The Body Shop Russia and Turkey in terms of online merchandising
▪ Build daily and weekly business KPI reporting
▪ Successfully carried out the product merchandising across the site
▪ Played a stellar role and setup and test online promotional shopping cart rules/voucher codes. Planned out campaigns,
promotions and highlight on banners, and email campaign
▪ Evaluated profitability for in-season sales, financial and inventory performance, and suggested adjustments. Worked
with key team members (development, marketing, brand)
▪ Enriched new arrivals with standardized attributes for easy filter navigation
▪ Responsible for Product Life Cycle (acquiring product copy, enrichment, enabling, disabling, redirecting and product
substitution process).
▪ Identified performance related issues & ensured steps to prevent loss with efficient coaching.
Accountable for buying/booking quantities and having the correct items by communicating with suppliers.
Supervised and administered discount from the suppliers. Followed up processes with related departments
Successfully managed all product prices online. Completed daily and weekly business KPI reports (sales, price
discrepancies, period summaries etc.)
▪ Build daily and weekly business KPI reporting
▪ Accountable for images offline/online for all categories; successfully managed managing products based on images
(accepting or excluding)
▪ Pivotal in finalising daily and weekly business KPI reports
▪ Accountable for product images offline/online
▪ daily and weekly business KPI reports