Anas Emad

Responsibilities: - Team Leadership & Cost Optimization: Built and led a high-performance digital marketing team in Egypt, reducing agency reliance and cutting operational expenses.

- Full-Funnel Campaign Management: Planned, executed, and optimized cross-platform ad campaigns (Snapchat, Instagram, Apple Search Ads, Google Ads, Twitter, TikTok) across search, display, catalog, and programmatic formats.

- Advanced Performance Tracking & Reporting: Delivered detailed performance insights using Google Analytics, Firebase, Adjust, Looker Studio, and Mixpanel, presenting actionable reports to stakeholders.

- Product Catalog Ads Optimization: Launched and optimized dynamic catalog ads on Snapchat and Instagram, significantly improving ROAS and reducing CPO.
Google Merchant Center & PMax Campaigns: Managed feed integrations and Google Performance Max strategies, ensuring optimal product visibility and conversions.

- Creative & Branded Content Campaigns: Led music-based branded content campaigns across platforms (YouTube, Anghami, Spotify, Apple Music, SoundCloud), enhancing brand recognition and user engagement.

- Augmented Reality (AR) Campaign Leadership: Initiated and managed AR-driven ad campaigns across Snapchat, TikTok, and Instagram to increase interactive engagement.
CRO & App Install Strategy: Implemented A/B testing and conversion rate optimization strategies to reduce Cost per Install and improve app onboarding.

Achievements:

+38% increase in ROAS
62% reduction in Cost per Purchase
60% decrease in Cost per Install

22M+ YouTube views
4M+ TikTok Effect views
100K+ plays on Anghami and trending placement on KSA National Day
55K+ SoundCloud plays

Digital Marketing Consultant Freelancer for websites and mobile apps, Ecommerce & apps & SMEs
- Social media Management (Snap & Facebook & Instagram & Twitter).
Campaigns Ads Management, Google Analytics Monitoring.
- Search Engine Optimization (SEO) & App Store Optimization ASO

Digital Marketing Strategy Execution: Collaborated with Marketing Manager to plan and implement digital strategies, ensuring effective execution and ROI tracking.

Ad Campaign Optimization & Retargeting: Managed full ad campaign lifecycle with a focus on segmentation-based retargeting and conversion rate improvement.

Customer Lifecycle Marketing: Created and executed acquisition and retention campaigns through push notifications, in-app messages, emails, and digital ads.

Influencer Campaign Performance Analysis: Tracked and evaluated influencer marketing impact, providing optimization recommendations for future collaborations.

YouTube Channel Growth Strategy: Managed and optimized Teeela’s YouTube channel performance through content planning and audience analytics.

Achievements:

Increased Retention Rate by 18% during 2020
Ranked in Top 100 Free Apps on iTunes in Kuwait & Qatar and Featured on Homepage
Ranked #1 in Shopping Category (iOS)
Achieved 2M+ YouTube Views for the 3rd Season of Teeela ChallengesDigital Marketing Strategy Execution: Collaborated with Marketing Manager to plan and implement digital strategies, ensuring effective execution and ROI tracking. Ad Campaign Optimization & Retargeting: Managed full ad campaign lifecycle with a focus on segmentation-based retargeting and conversion rate improvement. Customer Lifecycle Marketing: Created and executed acquisition and retention campaigns through push notifications, in-app messages, emails, and digital ads. Influencer Campaign Performance Analysis: Tracked and evaluated influencer marketing impact, providing optimization recommendations for future collaborations. YouTube Channel Growth Strategy: Managed and optimized Teeela’s YouTube channel performance through content planning and audience analytics. Achievements: Increased Retention Rate by 18% during 2020 Ranked in Top 100 Free Apps on iTunes in Kuwait & Qatar and Featured on Homepage Ranked #1 in Shopping Category (iOS) Achieved 2M+ YouTube Views for the 3rd Season of Teeela Challenges

Jd Apps logo
Marketing Manager
Marketing Manager
Jd Apps · Full-timeJd Apps · Full-time
May 2018 - Jun 2019 · 1 yr 2 mosMay 2018 to Jun 2019 · 1 yr 2 mos
KuwaitKuwait
Marketing Manager at Jd Apps
- Planned & Managed & executing marketing plan for Company and clients
- Supervised the social media team and review the content calendar.
- Prepared marketing services proposals for potential customers.
- Managed clients’ business requirements.

Achievements
Managed successful digital campaigns for leading organizations: AlNajat & IPC & Namaa & Ayatt & & Basaier & Hudhud.
Morni Restaurant:
• Establish well branded social media accounts and online identity with a successful branding campaign
• Achieve full booking of New Year dinner

Managed and analyzed digital campaigns across Instagram, Twitter, Snapchat, and Google to drive engagement and installs.
Developed performance campaigns leveraging the app’s reward system to boost retention and repeat orders.
Used analytics tools to track user behavior and optimize conversion funnels

Being responsible for marketing new project for one of the biggest retailers in Kuwait is was very challenge for me: I am responsible for digital marketing activities including Facebook, Twitter, Instagram daily content and Facebook & Instagram ads.
- Achievements:
-- 90% of sales target with limited budget
- - Active social media channels
-- Good optimization for app page in google play and App store
-- Managing digital Ads for Facebook, Instagram and Google Adwords Campaigns
-- Testing current app and Bugs reporting Troubleshooting
-- Technical research and project Analysis for new Zain Tawseel website and mobile app

- Create Product Profile(E-Robot), brochure, stickers and t-shirts.
- Redesign product packaging (E-Robot).
- Update website and follow up social media channels.
- Present a talk about E-Robot at The STEM Market Event, Nile University.
- Market research about schools and educational centers.
- Represent Creative bits in (Robotics Camp, Zewail City).

- Participate in offline marketing activities at Cairo ICT 2014.
- Rebuild company website.
- Manage social media channels.
- Create email marketing campaigns using Mailchimp.
- Coordinate Business Events and seminars of company products and services.

- Manage Qafeer Social media channels (Facebook, instagram, Twitter Linkedin)
- Build partnership with most student activities in 6 October city
- Organize many events (Arabia.io Egypt Meetup, Made in 6 October Meetup.)
- Lead Startup Weekend 6 October competition marketing and communication include social media campaign, managing registration and present the keynote.
- Build Qafeer newsletter and email campaigns
- Present a talk about Co-working at the SkillFest’14 event, MUST university.

- Participation in Cairo ICT 2012
- Marketing research of hosting companies.
- Plan of affiliate program.
- Build newsletter and managing email campaigns.

- Customize, localize and translate joomla 1.5 modules and components.
- Worked with PMO Team in many: 20at.com, khabarcan.net and MI today.