Anastasia Sergienko, Business Development Manager

Anastasia Sergienko

Business Development Manager

World Best F&B

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Business And Management
Experience
17 years, 9 Months

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Work Experience

Total years of experience :17 years, 9 Months

Business Development Manager at World Best F&B
  • United Arab Emirates - Dubai
  • My current job since July 2013

WORLD BEST F&B has been registered in Switzerland. It is one of the biggest suppliers of the Italian coffee brand, Swiss tea, mineral water and professional coffee equipment worldwide.
The company, as a member of Association of Restaurateurs and Hoteliers of Russia, is focusing on long-term and reliable business relationship with international 5-star hotels and top-restaurants.

Major Contributions:
 Enter into long term contracts with major Hotel chains, restaurants and grocery store chains;
 Negotiating with C-level and key decision-makers across a variety of sized business;
 Manage new leads and existing customers within HORECA and retail, pitching the expanding range of products;
 Planning and organizing all related sales activities starting from prospecting, qualifying, initial contact, arranging solution and commercial presentations, degustation, quotation, assistance in payment collection as well as to ensure customer satisfaction;
 Remaining up-to-date on competitor and market knowledge. Conduct research to identify new markets and customer needs;
 Maintain and monitor, and regularly evaluate pricing and contracts with customers;
 Expanding the supply base and developing relationships overseas (Europe, GCC countries).
 Represents the company in exhibits and trade shows;
 Meeting and exceeding quarterly revenue targets.

Achievements:
 Achieved an increase in the number of projects and expanded company’s customer base by building promising business relationships (Signed long-term contracts with 4 Seasons Hotels and Resorts, IHG, Belmond Group, Sokos Hotels, Lotte Hotels, Radisson Group, National Grocery Store Chains, restaurants);
 Ideated new ways of increasing sales by conducting product presentations, establishing marketing techniques that add value to the business.

sales executive at Damac Properties
  • United Arab Emirates - Dubai
  • July 2012 to June 2013

Damac Properties is the Largest Private Luxury Property Developer in Middle East.
Reporting to the sales Director.
Major Contributions:
 Conceptualizing business development plans to generate revenue/ quality leads and maximize profit margins by identifying high potential sales opportunities of Private Luxury Property.
 Researching the current market scenario, identifying new opportunities to achieve profit goals and market share.
 Monitoring global financial and real estate trends (UK, UAE, Russia, and Kazakhstan), major travel agencies, freelance agents, forecasting long term strategic plans to secure guaranteed returns.
 Handling detailed presentations and responding to specific queries pertaining to ROI, lock-in periods and real estate investment portfolios projected returns. Establishing contacts with potential and existing clients, key investors, analysing/ proposing new business ideas to the management to tap opportunities.
 Conducting local and regional market research to keep abreast with competitor initiatives and market trends to formulate long and short term strategies for enhancing organizational revenues.
 Consistently demonstrating corporate values, encouraging and assisting team members to achieve their goals.

Achievements:
 Expanded the customer base by building promising business relationships to acquire new and existing customers boosting growth and development.
 Found new ways of increasing sales of projects establishing innovative tools and marketing techniques that adds value to the business.

Sales Manager at VEB-Leasing
  • Russian Federation
  • January 2010 to August 2012

Major Contributions:

 Handled a range of functions associated with leasing, sourced new customers, closed deals, prepared lease documents.
 Conducted situation analysis, identified current, anticipated future market opportunities and competitive threats and executed sales administration functions to maximize the company's growing share of the marketplace.
 Responded to client enquiries and present company profile ensuring client expectations are met / exceeded by providing quality services.
 Recorded all follow ups taken place with client base (B2B, B2C) and ensuring their requests are attended on time to secure repeat business.
 Ensured all objectives and targets are achieved by monitoring results and implementing changes if necessary to guarantee maximum optimization of resources.

Achievements:
 Successfully established strong relationship with car showrooms in order to obtain leads of potential customers for generating business.
 Streamlined sales process and set of improvements through complete overhaul that resulted in a jump in overall sales figures.
 Consistently surpassed sales targets that led to wide recognition.

Finance and Insurance manager at Official BMW dealer in Russia - Avtodom
  • Russian Federation
  • September 2006 to January 2010

«Avtodom» - the largest Official BMW & MINI dealership in Russia. Reporting to sales director i was responsible for loan and insurance department.

Major Contributions:
• Kept in close contact with clientele to identify new opportunities and customers - Maintained availability for addressing customer issues, queries and requirements.
• Gathered customer satisfaction surveys to ensure repeat business.
• Regularly updated contact database.
• Introduction and sale of Finance & Insurance related products to all retail customers.
• Monitored competitor activities closely to identify any business threats.


Achievements:
 Successfully developed strong business relationship with partners (Banks and insurance companies) in order to provide the best financial options for the customers.
 Played a stellar role in maximizing the profitable sales of finance and insurance products.
 Instrumental in achieving repeat business up to 90% by developing and maintaining long term relationships with customers.

Education

Bachelor's degree, Business And Management
  • at Saint-Petersburg State University of Technology and Design
  • July 2005

Bayt Tests

Negotiations Skills Test
Score 72%

Specialties & Skills

B2C marketing
B2B Sales
Business Development
Customer Focus
computer skills
Business development

Languages

English
Expert
Russian
Native Speaker
Italian
Beginner

Training and Certifications

(Training)
Inservice Training and Staff Development (Training)
Training Institute:
The Psychology of Sales
Date Attended:
October 2012
COURSE (Training)
Training Institute:
Sales Techniques
Date Attended:
June 2011

Hobbies

  • sport, traveling, reading