Anban Govindarajan

GM Marketing at Emami international FZE

• United Arab Emirates - Sharjah
• January 2012 to August 2021

Brand Development / Brand Innovation - Brand Architecture development, Launching New products along with Research & NPD Team.
Market Activation - Conceptualizing and Executing Marketing Campaigns, strategizing plans to drive exit shares, consumer / Trade communication development. CONSIDERED AS BEST BRAND ACTIVATION SPECIALIST WITHIN THE ORGANISATION AND IN THE INDUSTRY!
Media Planning, Buying and Execution - TRADITIONAL MEDIA TV / RADIO / PRINT / OUTDOOR / DIGITAL MARKETING / SOCIAL MEDIA / ECOMMERCE. CONSIDERED AS BEST MEDIA BUYER IN GCC MARKET WITHIN THE ORGANISATION AND IN THE INDUSTRY!
Marketing Research - Retail Audit (Ac Nielsen), Commissioned quantitative / qualitative researches and Online Researches.
Trade Activation / Marketing - Activate Brands in Trade, follow a calendar for every channel and ensure results through continuous activities. Distributor / Trade partner handling - MENAP / SEA/ India / Africa.
Business Expansion Initiatives: Open New markets, identify Market gaps and appoint distribution partners. (MENAP / SEA/ Africa India /). Brand P&L Management - P&L accountability.

Deputy General Manager at Emami International

• United Arab Emirates - Sharjah
• January 2015 to January 2019

Marketing MIDDE EAST NORTH AFRICA. Media Head Middle East (10 Mn AED Budget)
Additional Responsibility - GLOBAL BRAND HEAD MALE GROOMING / WHITENING

Group Brand Manager

• January 2011 to January 2012

Regional Brand Manager at Bajaj Herbals

• United Arab Emirates - Sharjah
• January 2009 to January 2011

Acted as Regional Brand Manager for Bajaj Skin care & Bajaj Hair Care MENAP; successfully handled the launch of Hair Care, Skin Care, Personal Care and Food Portfolio

Regional Brand Manager at emami international

• United Arab Emirates - Sharjah
• January 2007 to January 2009

Regional Brand Manager GCC.
Successfully handled various brands including Fair and Handsome - Male Skincare Range, Navratna - Stress Relieving Head Massage Range, Beauty Care and Personal Care Range, Boroplus - Skin Care range, Fast relief - Pain reliever, Mentho Plus Pain Balm. Female Skin Care Naturally Fai

Brand Manager at IGLOO Ice Cream (IFFCO Group - GULF)

• April 2006 to December 2007

Handled 100 MN AED Business, successfully handled an Advertising Budget of 6M AED annually; commenced first ever U&A study, commissioned to formulate Brand Offer. Initiated and implemented IGLOO DSS campaign 2007 and started Igloo packaging identity project. Controlled Australian Agency ZALATA to develop packaging and other collaterals; dexterously created first ever TV Ad campaign for IGLOO; developed and implemented exciting BTL activities in GCC

Team work - Great Team leader and an obedient subordinate to superiors. Have great working relationship with all the External partners.

Brand Manager at emami Ltd

• India - Kolkata
• April 2004 to March 2006

Handled Brand Boroplus

Account Executive at Hakuhodo Percept Indi

• December 2001 to March 2004

Professional Sales Representative at ASTRA IDL

• January 1998 to January 1999