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Anban Govindarajan, GM Marketing

Anban Govindarajan

GM Marketing·Emami international FZE

United Arab Emirates

Master's degree, Marketing Management

Work experience

Total years of experience: 20 years, 10 months

GM Marketing

January 2012 - August 2021

Emami international FZE

Sharjah, United Arab Emirates

I found this job using Bayt.com

January 2012 - August 2021

Brand Development / Brand Innovation - Brand Architecture development, Launching New products along with Research & NPD Team.
Market Activation - Conceptualizing and Executing Marketing Campaigns, strategizing plans to drive exit shares, consumer / Trade communication development. CONSIDERED AS BEST BRAND ACTIVATION SPECIALIST WITHIN THE ORGANISATION AND IN THE INDUSTRY!
Media Planning, Buying and Execution - TRADITIONAL MEDIA TV / RADIO / PRINT / OUTDOOR / DIGITAL MARKETING / SOCIAL MEDIA / ECOMMERCE. CONSIDERED AS BEST MEDIA BUYER IN GCC MARKET WITHIN THE ORGANISATION AND IN THE INDUSTRY!
Marketing Research - Retail Audit (Ac Nielsen), Commissioned quantitative / qualitative researches and Online Researches.
Trade Activation / Marketing - Activate Brands in Trade, follow a calendar for every channel and ensure results through continuous activities. Distributor / Trade partner handling - MENAP / SEA/ India / Africa.
Business Expansion Initiatives: Open New markets, identify Market gaps and appoint distribution partners. (MENAP / SEA/ Africa India /). Brand P&L Management - P&L accountability.
Company industry:
FMCG
Job role:
Management

Deputy General Manager

January 2015 - January 2019

Emami International

Sharjah, United Arab Emirates

I found this job using Bayt.com

January 2015 - January 2019

Marketing MIDDE EAST NORTH AFRICA. Media Head Middle East (10 Mn AED Budget)
Additional Responsibility - GLOBAL BRAND HEAD MALE GROOMING / WHITENING
Company industry:
FMCG
Job role:
Management

Group Brand Manager

January 2011 - January 2012

January 2011 - January 2012

Job role:
Marketing and PR

Regional Brand Manager

January 2009 - January 2011

Bajaj Herbals

Sharjah, United Arab Emirates

I found this job using Bayt.com

January 2009 - January 2011

Acted as Regional Brand Manager for Bajaj Skin care & Bajaj Hair Care MENAP; successfully handled the launch of Hair Care, Skin Care, Personal Care and Food Portfolio
Company industry:
FMCG
Job role:
Marketing and PR

Regional Brand Manager

January 2007 - January 2009

emami international

Sharjah, United Arab Emirates

I found this job using Bayt.com

January 2007 - January 2009

Regional Brand Manager GCC.
Successfully handled various brands including Fair and Handsome - Male Skincare Range, Navratna - Stress Relieving Head Massage Range, Beauty Care and Personal Care Range, Boroplus - Skin Care range, Fast relief - Pain reliever, Mentho Plus Pain Balm. Female Skin Care Naturally Fai
Company industry:
FMCG
Job role:
Marketing and PR

Brand Manager

April 2006 - December 2007

IGLOO Ice Cream (IFFCO Group - GULF)

April 2006 - December 2007

Handled 100 MN AED Business, successfully handled an Advertising Budget of 6M AED annually; commenced first ever U&A study, commissioned to formulate Brand Offer. Initiated and implemented IGLOO DSS campaign 2007 and started Igloo packaging identity project. Controlled Australian Agency ZALATA to develop packaging and other collaterals; dexterously created first ever TV Ad campaign for IGLOO; developed and implemented exciting BTL activities in GCC

Team work - Great Team leader and an obedient subordinate to superiors. Have great working relationship with all the External partners.
Job role:
Marketing and PR

Brand Manager

April 2004 - March 2006

emami Ltd

Kolkata, India

I found this job using Bayt.com

April 2004 - March 2006

Handled Brand Boroplus
Company industry:
FMCG
Job role:
Marketing and PR

Account Executive

December 2001 - March 2004

Hakuhodo Percept Indi

December 2001 - March 2004

Job role:
Accounting and Auditing

Professional Sales Representative

January 1998 - January 1999

ASTRA IDL

January 1998 - January 1999

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

Education

Madras University

May 2021

May 2021

Master's degree, Marketing Management

United Arab Emirates

Madras University

May 2021

May 2021

High school or equivalent, Advertising

India

in

Madras University

May 2021

May 2021

Bachelor's degree, Advertising

India

from

Skills

Sales
Expert
Sales
Expert
Advertising
Expert
Advertising
Expert
Digital Media
Expert
Digital Media
Expert
Research
Expert
Research
Expert
Marketing and brand Management
Expert
Marketing and brand Management
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
DECISION MAKING
Expert
DECISION MAKING
Expert
ADVERTISING
Expert
ADVERTISING
Expert
MARKETING
Expert
MARKETING
Expert
ASSETS RECOVERY
Expert
ASSETS RECOVERY
Expert
BRAND MANAGEMENT
Expert
BRAND MANAGEMENT
Expert
BUDGETING
Expert
BUDGETING
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
CONSULTING
Expert
CONSULTING
Expert
Marketing Mix
Expert
Marketing Mix
Expert
Activations
Expert
Activations
Expert
Problem Solving
Expert
Problem Solving
Expert
Brand Communication
Expert
Brand Communication
Expert
Innovation
Expert
Innovation
Expert

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