Social Media Supervisor
Webtilia
مجموع سنوات الخبرة :2 years, 5 أشهر
• Strategically managed and optimized advertising campaigns across diverse channels (Facebook, Instagram, LinkedIn, TikTok) for brands spanning various industries, both domestic and international.
• Produced comprehensive performance reports, benchmark analyses, and evolutionary insights tailored to client needs and aligned with established KPIs. Proficient in tools such as Data Studio, Metricool, Meshh.io, Google Analytics, and Meta Business.
• Supervised the social media team, guiding them towards a collaborative and creative environment and ensuring the effective integration of digital initiatives with performance, SEO, design, and creative teams.
Developed the digital strategy to promote the in-person event "FITS 2023 - CDMX, " predominantly overseeing guidelines on Meta and Google Ads across Latin America. Led efforts resulted in surpassing registration goals within defined timeframes and budgetary constraints.
• Revamped company-managed campaigns within Google Ads, introducing new initiatives that achieved performance gains exceeding 200% compared to previous campaigns within one month of implementation.
• Developed new campaigns addressing pertinent community issues aligned with the company’s focus. Collaborated with the communications team to achieve an 80% increase in website visits and enhanced viewership of embedded video content (webinars, tutorials).
Enhanced digital paid advertising ROI by 20% in the last quarter of 2020 and 25% in the first half of 2021 through strategic management and audit of ad placements.
• Implemented segmentation strategies using demographic and psychographic data analysis at the regional level, resulting in a 40% reduction in customer acquisition costs on average.
• Identified growth opportunities in collaboration with the area manager through new Google Ads tools, contributing to a 30% increase in qualified leads in the last quarter.
• Developed and executed campaigns on Meta (Facebook and Instagram) that drove a 50% increase in website traffic and a 25% rise in inquiries.
• Collaborated with the design team to optimize display ads across Google Business, LinkedIn, and YouTube, focusing on enhancing brand awareness and achieving an 80% increase in impressions.