أندريا de Rossetto (Martinez-Ampudia)

2012 - L'OCCITANE Group (HQ) - Manosque, France

Production and Demand planner for
3 brands (simountaneously): L'Occitane, Melvita & Le Couvent des Minimes

• Preparing and follow up of the Master Production Schedule, after consolidating all customers’ orders (worldwide) in compliance with the corresponding commercial plan.
• Managing Globally (5 continents) the sales demand process to determine the overall quantity and variety of products to be produced in l’Occitane factories: China, Brazil and France.
• Ensuring that customer sales demands are met and goods are produced and shipped to buyers in an efficient and timely manner.
• Responsible for the demand validation process as part of the procurement and sales plan, in coordination with the different partner departments involved: Merchandise planners, Manufacturing buyers, Sales department, Customer service, Marketing development, etc.
• Managing end of life cycle. Preparing and maintaining detailed weekly reports throughout the product conception to final delivery for internal and external partners.
• Relationship management with customers, distributors and agent under adherence of compliance guidelines (forecasted country level) to avoid situations of high or low stock levels.
• Ensuring effective inventory management in line with marketing plans and supply chain productions.
• Improving deployment and stock turnover for all ranges: daily inventory shortages and managing arbitration within customers’ demands.
• Liaising with the commercial and marketing departments for all new product developments.
• Coaching clients as per the Marketing concept within international launches.

2007-2011 - CHALHOUB Group - Dubai, United Arab Emirates
Major luxury retailer in the Middle East and Levant Regions

Project Executive Assistant to the President's Group
• Managing the internal coordination among the Group’s various divisions for the importation and distribution of major luxury brands in Fashion, Beauty and Art de Vivre in the Middle East.
• Follow up on major retail issues on behalf of the CEO.
• Coordinating contacts, presentations and board meetings between the CEO and partners or future partners. Gathering researching and providing data analysis to the teams involved.
• Coordinating and conducting research for joint-venture business reviews and board meetings.
• High-end events organisation.

2008 - PROMEXICO - Dubai, United Arab Emirates
Governmental Agency for Foreign Trade and business development

Business Development Officer
• PR High-level Political and Government relationship.
• Prospecting and doing market studies by sector of activity.
• Creating action plans to develop strategic partnerships.
• Developing contacts and holding business-oriented meetings with governmental representatives for business development.

2005 - 2007 - LOLITA LEMPICKA, PARFUMS - Dubai,
United Arab Emirates

Luxury French fashion designer and perfume creator

Commercial and Marketing Coordinator for the Middle East

• Forecasting and Planning.
• Implementation of regional sales strategy.
• Ensure achievement of the agreed commercial target figures.
• Responsible of processing clients orders and follow up until final destination.
• Monitoring yearly purchasing budgets and purchasing forecast by country.
• Monthly and weekly sales reports.
• Analysing sales outcome as to optimize sales performances and market specificities; providing live up-to-date information to commercial and marketing teams.
• Supervising that prices in the region are in line with European prices.
• Following up on credit collection and overdue invoice settlements.
• Supervising and implementing all Marketing concept guidelines in the Region: Visual Merchandising, Advertising, Promotions, PR and Travel retail.
• Training the regional beauty adviser on brands and products.
• Providing customer support for all regional distributors; handling all commercial, logistic and marketing problems (international transportation, goods to be returned, quality problems, shortages, etc.)
• Stock management and coordination at a regional level.

2003 - 2005 - FRIEDRICH NAUMANN STIFTUNG - Mexico
German Lobbying Foundation for International Cooperation

Head of Foundation

• Designing and managing programmes to encourage the population’s involvement in civic and political life.
• Developing strategic partnerships with think-tanks, research centres, decision-makers, opinion leaders, etc.
• Designing and implementing marketing, communications and public relations strategies.
• Fundraising and lobbying for public subsidies and private contributions.
• Budget management and implementation (approx. US$500, 000/year).
• Designing and managing high-end events organisation.
• Developing the External Relations among key stakeholders.

• Developing relationships with key media and managing a heavy volume of media relations and public relations activities, meeting with stakeholders, developing PR programs, materials and position statements.
• Managing the External Relations responsibilities, including: Government Relations, Corporate Communication and Reputation, Regulatory and Technical Relations as well as Brand Public Relations.
• Designing and implementing External Relations strategies aimed at building and sustaining a positive image of the European Union, positive awareness among Mexican and Cuban government, opinion-shapers and decision-makers.
• In charge of the Public tendering processes.
• Developing communications tools and materials to communicate about the European Union with the respective stakeholders.
• Owning the area of media relations, including cultivating superior relations with media people, ensuring sustained visibility for EU in the media, as well as developing communication materials and managing media requests.
• Strategizing and designing and managing community projects in partnership with civil society organizations.
• Designing and managing the implementation of high-end corporate events.
• Managing the European Union Visitors (EUVP) Academic Program between Mexico and the European Union.
• Promoting the arts and cultural values of the European Union members through cultural projects such as Art exhibitions, annual film and jazz festivals.
• Budgeting and fundraising.
• Website management.

Press Officer
• Preparing a comprehensive weekly press and political analysis for the European Commission head office in Brussels.