Head Orientation Counselor: Marketing
Carnegie Mellon University in Qatar
Total years of experience :0 years, 10 Months
- Worked as part of a team of six student-leaders to create, design and organize the transition of 120+ first-year students into the CMU-Q community through team building activities, information sessions, etc.
- Revamped the whole orientation experience to be suitable for an online medium while at the same time preserving its essence and fun aspects.
- Recruited and managed a team of 6 creative Orientation Media Counselors to execute social media campaigns and the creation of digital content.
- Created a full social media marketing plan & strategy to provide coverage for all orientation events on different platforms.
- Designed the branding and appropriate digital identity for Orientation 2020 that reflects this year's theme and objective.
- Jump-started "Life at CMU-Q" social media account on Instagram, highlighting what it looks like to be a student at CMU-Q.
- Drove a full user-centred design lifecycle, from conceptualization through final visual design.
- Conducted primary and secondary research with the team to develop recommendations for UX best practices.
- Analyzed & interpreted user feedback to understand customer pain points and provided recommendations to design decisions based on that feedback.
- Designed low to high-fidelity mock-ups and built prototypes to assist in product development and user research using Adobe XD & Figma. \[Sketches, Storyboards, Sitemaps, Wireframes\]
- Performed extensive keywords research and recommended edits to website copy and content based on it.
- Conducted a technical audit, analysis, and implementation of technical recommendations to help increase website page speed, uncover and remedy web crawling issues, optimize JavaScript rendering, and increase mobile-friendliness.
- Led a team of four student-consultants to develop a responsive web-application using ReactJS, NodeJS and MySQL for Qatar Rail company. The solution helps Qatar Rail in managing handing new promotions to customers attending events around Doha and commuting to those events using the metro.
- The application is responsible for scanning & verifying the validity of QR codes & barcodes on events tickets that Qatar Rail intends to distribute promotions for.
- It also includes a dashboard that empowers the management with access to valuable analytics about peak times, rush hours and traffic over stations for specific events.
- Created, designed, and edited content with tools such as Photoshop, Illustrator and InDesign to create digital & printable branding material for Siemens’s internal and external events including backdrops, pylons, brochures, advertisements.
- Led an office re-branding project to increase awareness among employees about the company's new structure.
- Assisted in creating editorial content for PR & Social Media.
- Helped in executing and taking pictures of company-wide events internally and externally.
