Andrey Makarov

Air Conditioners (RAC)
• Product portfolio in MENA region:
◦ Expanded product coverage across driving
market reach and penetration, resulting in a 4% increase in market
penetration.
◦ Led product line planning, improving efficiency, and developing
market response strategies.
on successful market introductions.
◦ Developed and implemented effective pricing strategies for various
product segments and models.
• Maximized Sales and P&L: optimized product lifecycles and pricing to
maximize sales and minimize losses, achieving set targets.
• Aligned subsidiary sales forecasts with inventory, streamlining product
discontinuation processes to minimize inventory losses and achieve
targets.
• Developed & executed regional projects focused on market expansion,
retail visibility, and sales growth.

Audio Products (Soundbars, Home Audio, Personal Speakers, Walkman and Vinyl) & TV departments
• Managed assigned categories and roadmap (Price, Spec, SKU), to expand market share in 5 countries and formulated yearly marketing strategies and tactical plans.
• Developed local distributors, and conducted regular meetings to stimulate sales. Prepared Area Product Strategy (analyzed market trends & customer needs).
• Led full category management, PSI Management, procurement aspects, and product placement (trade marketing).
• Created briefs for ATL/BTL campaigns, and monitored implementation and goal’s achievements by marketing team.

• Adapted global product sales and marketing strategies to local
market requirements (remote implementation from Seoul). Oversaw
Moscow office operations from HQ.
• Sales management: sales achievements, P&L control and price
positioning.
• Product management: Product lifecycle/Price fluctuation/Launch
dates details tracking. BTL & promotion activities. Analyzed and
identified market trends, customer needs, and competition.
• Collaborated with the local factory to improve production quality.
Coordinated factory launches & organized dealer business trips.
• Responsible for sales reports preparation for HQ.

• Customer support:
Prepared and presented to customers offers, monitoring of delivery the order to the customers; Organized training on products for all levels distributors; Find new markets, customers; Customer negotiation; Preparation and singing contracts;
• Organize and developed regional distributors and representatives;
• Marketing: obtained supply through public promulgation and analyze the information and report to top level management on competitive product;
• Analyzed the pricing of competitive offers, availability of competitive product and channels of supply;