Andria Rebello

Administration and Marketing Coordination:
* Manage school communication and marketing to retain existing customers and reduce
transfers to other curriculums/competitors.
* Improve the brand image of GEMS New Millenium School- Al Khail by developing a strong
social media presence and engage the audience with creative content
* Manage front office operations and train reception staff to handle walk ins, parent
grievances and show arounds
* Ensure the Reception is suitably trained to be the first point of contact, is aware of the
brand and is an effective carrier of what it stands for
* Provide quality customer service to new and existing parents.
* Inspire potential parents to enroll at the school
* To meet or exceed the school specific enrolment budget consistently throughout the
academic year.
* Develop marketing plan, as per agreed marketing objectives & enrolment targets.
Responsible for implementation of all plans approved. Ensure that communication and
branding is consistent within agreed school models.
* Provide Marketing support for GEMS initiatives and corporate events in collaboration with
other corporate office departments
* Manage advertising and media agencies relationships with marketing communication,
production and other marketing activities when necessary to meet agreed marketing
objectives. Ensure that all rates are within agreed contracts and terms.
* Co-ordinate parent/community events to engage parents in the school activities and
celebrations as measured by the monthly MarComm report.
* Support the parental engagement strategies working with the Education team as measured
by feedback from the School.
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* Work with key stakeholders to develop 5 retention strategies utilizing the 2016 TC data,
resulting in a 10% reduction of transfers to other schools.
* Maintain a documented events calendar to support the enrolments activities for the
academic year.
* Promote 10 success stories supporting the school’s academic and other achievements e.g.
student results, inspection results, sporting achievements.

Develop concepts and ideas for activation & branding to better promote the company to
customers & partners.
* Coordinate events across time zones. Event Execution Oracle Marketing-Gulf states, leads
follow-up/Customer feedback, pipeline creation.
* Managing operational and administrative functions to ensure specific projects are delivered
efficiently
* Campaign and lead/pipeline management to track all proposals delivered status of activity
and source of opportunities.
* Brand management and public relations campaigns and programs that enhance awareness
across MENA.
* Evaluate customer and market requirements through market research and business
intelligence activities.
* Liaise with field sales and Oracle Direct sales for obtaining customer nominations for events.
* Liaise with media and advertising agencies such as ITP, Bayt.com, CPI, Zawya and AmeInfo
for external communications, awareness campaigns and advertisements.
* Work closely with and oversees events agencies such as DWTC, Marcom and IDC for big
projects consisting of over 10k plus attendees.
* Work closely with team event coordinators and regional marketing specialists, supervise
and assist the operational requirements.
* Support MEA marketing managers in developing and driving marketing campaigns.
Achievements:
* Established good working relationship with customers and clients
* Managed / executed events in Gulf States with special focus on niche market and executed
successful product launches.
* Effectively used the web to capture audience’s frenzy and heighten their interest
* Liaised with key customers and decision makers in regional capacity.
* Successfully worked on the GITEX project- Event Execution, leads follow-up/Customer
feedback, pipeline creation.
* Worked closely with field sales and Oracle Direct sales for obtaining customer nominations
for events.
* Developed and maintained a good working relationship with Oracle Sales & Oracle Partners.
* Worked closely with the GMSS- Global Marketing Shared Services team for leads upload
and raising list requests.
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* Pointed out and presented innovative marketing methods, online and social media
campaign to increase product awareness

Responsible for introducing innovative Space Marketing plans through market research and
understanding of market dynamics.
* Space selling and Advertisement campaigns.
* Building and maintaining good relationships with members of the media and key advertising
clients.
* Interact with clients to develop customized advertising, promotion plans and identifying
new markets.
* Negotiating with different media outlets, planning and scheduling media campaigns and
analyzing the impact of promotional and space marketing activities.
* Induction of new clientele into portfolio by elaborating on brand offering.
5) St Aloysius College

identifying the training and curriculum required and then preparing appropriate
program for getting the best results and productivity.
* Hands on experience in using various training methods like audiovisual aids, PowerPoint
presentations, classroom instruction, practical training, role-playing, group discussion etc as
teaching/training tools.
* Evaluating the effectiveness of the teaching/training module after the sessions are
completed to check that the desired objectives are being achieved.