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Andy Laws, Director

Andy Laws

Director·Cricket - Adel Cricket Club

United Kingdom

Master's degree, Advertising & Marketing

Work experience

Total years of experience: 16 years, 5 months

Director

September 2015 - Present

Cricket - Adel Cricket Club

United Kingdom

September 2015 - Present

Responsible for player development and management from U11 Juniors up to 1st
XI
• Experience gained in managing people, designing course structures and educating both adults and
children
• Proud to have committed to a three year plan that has seen the junior section produce 5 county cricketers
and raise almost £15, 000 for the club
• 1st
XI seeking promotion in 2017 with annual improvement from 2015

Company industry:
Primary, Prep, & Secondary School
Job role:
Management

Marketing Manager

January 2015 - September 2016

Pro Coach Yorkshire

United Kingdom

January 2015 - September 2016

Pro Coach is 50% owned by Yorkshire CCC, and is charged with
delivery of grass roots and performance cricket coaching for the county as part of the County's excellence
and player development programme)
• Responsible for all areas of marketing from stakeholder communications through to all design work
• Responsible for driving significant growth in participation and course uptake e.g. sales record achieving
over 1000 bookings across the 6-­‐week academic holiday
• Contributed to overseas academies (S Africa and Dubai) and individually organised, sold and ran successful
pre-­‐season commercial trip to Desert Springs Cricket Academy in Spain
• With no marketing background, a success was made from the opportunity I was provided through hard
work, thirst for learning and using affective communication skills

Company industry:
Primary, Prep, & Secondary School
Job role:
Marketing and PR

Head Coach

September 2014 - June 2015

Leeds Beckett University Cricket Club

United Kingdom

September 2014 - June 2015

Responsible for organisation and management of the universities Cricket Squads during the 2014/2015
season
• Further evolving personal management experience and skills through working with individuals but also
attempting to build a team dynamic
• 2nd
XI achieved promotion into division A of the BUCS competition

Company industry:
Primary, Prep, & Secondary School
Job role:
Teaching and Academics

Operations Executive & Lead Coach

September 2014 - January 2015

Pro Coach Yorkshire

United Kingdom

September 2014 - January 2015

Accountable for planning, organising and implementing session plans/course delivery content.
• Experience managing coaching rosters for course delivery across Yorkshire
• Evolved organisation, communication and management skills during time in this position
• Application of organisation skills through responsibilities for other people's movements as well as my own

Company industry:
Primary, Prep, & Secondary School
Job role:
Management

Player/Athlete

January 2010 - September 2014

Several

United Kingdom

January 2010 - September 2014

Elite Level Cricketer -­‐ Part of several successful elite level cricket teams:
• Middlesex CCC, Yorkshire CCC, Cambridgeshire CCC
• Leeds/Bradford MCCU & MCC Combined Universities
• Overseas Professional at Southern Lakes CC (sponsored by Middlesex CCC)

Company industry:
Entertainment
Job role:
Marketing and PR

Education

University of Leeds

September 2017

September 2017

Master's degree, Advertising & Marketing

United Kingdom

The Leys School

January 2014

January 2014

High school or equivalent,

Other Qualifications & Experience Level II Cricket Coach (UKCC2) Level I snowboarding coach (CASI) Coaching Intern at Yorkshire County Cricket Club

University of Leeds' Business School

Master's degree, Advertising and Marketing

Having worked with Pro Coach Yorkshire for two years as their Marketing Manager, I developed a passion for the area, but felt a recognised qualification would be of long term benefit. The course has provided a fantastic opportunity to learn theories and applied skills

University of Leeds

Master's degree, Advertising & Marketing

Leeds Beckett University

Bachelor's degree, Sports Coaching

GPA (point): 2 out of 4

GPA (point): 2 out of 4

The Leys School

High school or equivalent,

Skills

Digital Marketing
Expert
Digital Marketing
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Sponsorship
Expert
Sponsorship
Expert
Sports Marketing
Expert
Sports Marketing
Expert
ACADEMIC
Expert
ACADEMIC
Expert
COACHING
Expert
COACHING
Expert
COMMUNICATION SKILLS
Expert
COMMUNICATION SKILLS
Expert
DELIVERY
Expert
DELIVERY
Expert
DESIGN
Expert
DESIGN
Expert
DRIVING
Expert
DRIVING
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MARKETING
Expert
MARKETING
Expert
PROMOTIONAL MATERIALS
Expert
PROMOTIONAL MATERIALS
Expert
SALES
Expert
SALES
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Sponsorship
Expert
Sponsorship
Expert
Sports Marketing
Expert
Sports Marketing
Expert