Loyalty Rewards Program Manager
RFM Loyalty
Total years of experience :20 years, 2 Months
A loyalty enablement company that develops and manages independent loyalty programs for banks, malls, hotels and retailers.
Responsible for the growth of the Company’s Loyalty Department.
Responsibilities & Skills
• Market research including all major malls and retail groups
• Identifying and contacting and meeting potential clients
• Preparing presentations and proposals for client meetings
• Negotiate pricing and contracts to meet clients budget constraints
• Loyalty program concept development to meet the clients marketing strategy
• Planning and assisting from inception to the launch of the loyalty program
• Client liaison for smaller programs, assisting with day to day running of the program, marketing communication and reporting.
A home removals company offering relocation services of household goods and personal effects.
Customer Services Representative
Manage the relocation of transient expatriates in and out of the United Arab Emirates.
- Guidance with customs requirements, regulations and short term transit insurance.
- Coordinate packing teams, local transport and sea freight.
- Assist destination agents with clearing and forwarding.
- Customer shipment tracking and conflict resolution.
- Advise and facilitate all insurance claims.
Loyalty Rewards Program offering retailers, restaurants etc access to a Multi Partner and independent Rewards Program
Wild Card Loyalty Program Manager (June 2006 - Feb 2010)
Wild Card Program is a smart card Loyalty Program offering cardholders unlimited access to 88 National Parks and the ability to transact within the Multi Partner Rewards Program.
-Manage relationships with 5 major conservation agencies in South Africa and Swaziland
-Coordinate support to over 200 outlets associated to the program
-Plan, implement and manage marketing campaigns
-Consolidate monthly marketing reports on Database Demographics, Membership Status, Spend Behavior and Park Visitation (300 000 cardholders)
-Manage program support with IT, Administration, Contact Centre, Finance, Sales and Public Relations
-Support to external suppliers of Wild Card
-Responsible for monthly e-newsletter, e-marketing campaigns, website content and stress testing
-Managed the outsourced contact centre and all escalated queries for the entire company. (From Early 2008)
-Ordering and management of card stock levels and marketing material
-Monthly bank reconciliation, revenue distribution and department expenditure budget
-Sales presentations and proposal
Administration Manager (July 2009 to February 2010)
-Manage Administration Department
-Enforce service level agreement achievement
-Supply reporting on administration performance
Account Executive (April 2006 to May 2006)
-Customer service at head office level for the Multi Partner Program
-Clients database reports
-Compile marketing proposals and implement marketing campaigns
Public Relations Officer (June 2003 to March 2006)
-Customer Service at branch level for the Multi Partner Program
-Training of staff members on program and current marketing campaigns
-Minor Technical Support
-Presenting monthly reports on client databases
-Ensure effective display of marketing material for the loyalty program
Accounting (Higher Grade) Afrikaans Second Language (Higher Grade) Business Economics (Higher Grade) English First Language (Higher Grade) Mathematics (Standard Grade) Mercantile Law (Standard Grade)