Sales & Marketing Manager/Digital Marketing
BOOM Art Studio
Total years of experience :24 years, 3 Months
Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
Develop product positioning and messaging that differentiates your products in the market
Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products.
Managing all marketing for the company and activities within the marketing department.
Developing the marketing strategy for the company in line with company objectives.
Co-ordinating marketing campaigns with sales activities.
Overseeing the company’s marketing budget.
Creation and publication of all marketing material in line with marketing plans.
Planning and implementing promotional campaigns.
Manage and improve lead generation campaigns, measuring results.
Overall responsibility for brand management and corporate identity
Preparing online and print marketing campaigns.
Monitor and report on effectiveness of marketing communications.
Creating a wide range of different marketing materials.
Working closely with design agencies and assisting with new product launches.
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
Plan the launch of new products and releases and manage the cross-functional implementation of the plan
Focus on building a marketing team, and to identify shortcomings, and permanent development of marketing operations.
Excellent communication skills, with the ability to speak and listen, as well as clearly express their ideas
Planning exhibition hall layouts and activities programme such as workshops, seminars and demonstrations
• Researching suitable venues and ensuring all necessary equipment is available
• Selling stand/exhibition space to potential exhibitors
• Seeking and securing sponsorship
• Designing anything from online registration forms to floral arrangements
• Arranging insurance cover and ensuring legal, health and safety requirements are adhered to
• Coordinating caterers, stand designers and equipment hire
• Organizing car parking facilities, security, first aid and catering
• Promoting the event and organizing the production of tickets, posters, catalogues and sales brochures
• Supervising the dismantling and removal of stands.
• Ensured effective internal communication with colleagues and management, and externally to clients and stakeholders.
• Identified and managed deals and negotiations for exhibition space, internal costing and profit margins.
• Explaining the benefits of your medium, using statistics on readership or viewing figures
• Reviews progress of sales roles throughout the company.
• Develops specific plans to ensure revenue growth in all company’s products.
• Coordinates proper company resources to ensure efficient and stable sales results.
• Assists sales personnel in establishing personal contact and rapport with top management.
• Collaborates with Operation Manager to develop sales strategies to improve market share in all product lines.
•Developed and executed detailed marketing and advertising plans.
• Coordinated with advertising team to develop client presentations.
• Ironed out contract and agreement terms with clients on a per project basis.
• Determined client objectives and developed detailed plans to achieve goals.
• Set up teams to develop and design campaign strategies.
• Analyzed campaign results with detailed tracking data.
• Developed solid relations with marketing and sales teams.
• Prepared client advertising presentations.
• Negotiated contract terms with clients
Owner, Private business
Run own business in trading jewellery.
Managed own shop, and one Assistant.
Delegated with suppliers and clients to increase profits.
Conducted presentation to Clients.
Prepared Media plans.
Co-ordinating TVC shooting and Radio recording.
Followed-up projects in studio and production.
Meet with clients to discuss goals, objectives, and needs.
Identify public relations requirements and possible audiences.
Devise PR campaign.
Set deadlines.
Kick off campaign.
Present campaign ideas to client.
Get budgets and ideas approved.
Brief media, creative, and research staff.
Formulate marketing strategies.
Maintain regular contact with both PR staff and clients.
Negotiate fees and hourly rates.
Get approval for promotional work.
Handle budgets and manage campaign costs.
Invoice clients.
Write detailed reports.
Create focus groups.
Identify new clients.
Participate in creating and presenting pitches.
Communicate and build marketing campaigns with business owners.
Prospect, negotiate and close agreements.
Sell multi-media advertising.
Create marketing plans.
Schedule advertisements for publications.
Ensure revenue goals are met.
Developed marketing strategy for local and regional markets.
Managed and set-up the marketing team.
Public Relations and Business Relationship Management.
Developed and managed the marketing budgets were in line with the company’s objectives.
Corresponded with affiliate Barter Card’s brokerage.
Introduced the Company to new accounts.
Followed up related Documentation (to clients, its members and colleagues).
Tracked transactions between the client and its old members.