Marketing and Product Development Manager
NourNet
Total years of experience :12 years, 6 Months
• Developed a complete marketing strategy in line with company’s objectives.
• Rebranded company’s identity across all channels including digital and printed materials.
• Established a new service catalogue and rolled it out internally, and applied it on the new website and marketing collateral.
• Total revamp of the new website after applying the new service catalogue and identity.
• Promoting company’s services and achievements for the first time through social media marketing.
• Sponsored a couple of physical events, brought a lot of awareness and over 120 leads by applying professional event management techniques.
• Running various marketing campaigns through Google Search Ads, Google Display Network, LinkedIn Ads, Twitter Ads and Email Marketing.
• Increased SEO score and achieving #1 page result for numerous search phrases in Saudi Arabia.
• Brought over 270 leads through digital marketing campaigns in just 6 months.
• Ran several webinars and online workshops promoting a number of services based on Account Based Marketing.
• Maintaining vendors’ relations on different fronts such as partnership initiation, product development, marketing, trainings, rebates, etc.
• Protecting company’s revenue by overseeing discounts, price revisions, quote approvals, etc.
• Conducting market research for existing and new products.
• Roll out a complete costing exercise for new and existing products.
• Meeting market demands by launching new products from inception to commercialization.
• Working with technical teams to test new products through PoCs.
• Managing future and existing assigned products, set objectives and report on performance.
• Developed marketing strategy in line with corporate objectives, to achieve best possible results.
• Increased awareness level, website traffic and number of leads dramatically with the execution of various campaigns including email marketing, events, LinkedIn marketing, Google Ads and information security contest.
• Managed the creation of marketing materials such as profile, presentation slides, brochures, business cards, ID badges, roll ups, pop ups, sign boards, gift items, etc.
• Managing website revamp, SEO implementation and local business listing to achieve better brand exposure to online searchers.
• Working closely with sales department to help them with the opportunities they are working on.
• Managing the relationships with vendors of print and producers of gift items to obtain best value and service for the company.
• Reviewing marketing spend and reporting to senior management on impact and future activity.
• Promoted to my current role, managing all marketing activities, via print and digital channels
• Creating and publishing market materials, in line with our corporate identity guidelines
• Planning, coordinating and implementing marketing and lead generation campaigns
• Creating marketing plans in line with corporate objectives, to achieve best possible results
• Liaising with vendors of print and online advertising space and producers of gift items, negotiating pricing and delivery to obtain best value and service for the company
• Building relationships with suppliers and other companies, designating awards for excellent provision and partnership working
• Procuring gift items, negotiating prices and delivery, and working with vendors of print and online advertising space
• Reviewing marketing spend and reporting to senior management on impact and future activity
• Training existing staff in content generation, SEO, Social Media Marketing, Adobe Illustrator and Adobe Photoshop
• Working closely with Microsoft, assisting in the creation of new products and various marketing aspects such as segmentation, pricing and artwork
• Worked for a major provider of ICT products and services, including cloud computing and cyber security
• Developed, managed and grew traditional and digital marketing strategies and plans
• Writing and generating content for publications, social media channels and websites; also conducted SEO activity to heighten company awareness and visibility online
• Acted as the Web Administrator for the company’s website and blog, answering resulting queries
• Created designs wrote internal newsletters, attended trade shows and other events and took high-quality photographs at a range of occasions (e.g. during football matches for a football club we sponsor)
• Visited clients, processed leads and liaised with a range of key stakeholders
• Created insightful, professional audiovisual content and presentations
• Reported to senior management and became involved in staff recruitment and induction
• Worked for a major online media network, with clients such as Sony, KIA Malaysia, the Malaysian Ministry of Tourism, and PYOTravel
• Conducted market research, reviewing market trends and developing effective marketing strategies
• Prepared and delivered high-quality pitches and presentations for commercial and business clients
• Planned implementation schedules, assigning tasks to colleagues and troubleshooting any issues
• Liaised with creative teams on designs and artwork
• Executed digital campaigns through multiple channels
• Updated customers on progress, delivery and impact, including SEO performance
• Reported to senior management on performance and results
• Performed web testing, documented web-based applications according to specifications/ standards and implemented customized client specific systems.
• Developed software program for the purpose of performing automatic testing on websites developed, ensuring adherence to policies and procedures.
• Recommended IT infrastructure requirements and up gradations, to ensure acceptable levels of security, disaster management and data recovery plans.
• Monitored day-end system performance reports for anomalies, and implemented immediate remedial measures.