Anissa Zaknoune, Sales Manager - Western Europe

Anissa Zaknoune

Sales Manager - Western Europe

Sailun Jinyu Group

Location
United Kingdom
Education
Master's degree, MSc International Business
Experience
14 years, 4 Months

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Work Experience

Total years of experience :14 years, 4 Months

Sales Manager - Western Europe at Sailun Jinyu Group
  • United Kingdom - Birmingham
  • My current job since February 2015

Key responsibilities:
- Managing and developing the distribution network for Western Europe.
- Ensuring profitable business growth for the region in line with the company business plan.
- Undertaking responsibility for pricing and marketing strategies with distributors.
- Supporting project management activities

Business Development Co-ordinator at Sailun Tyres
  • United Kingdom
  • October 2012 to January 2015

- Supporting the activities of the Managing Director in developing the Distribution Network within Europe, Middle East and Africa.
- Managing all aspects of the Business including Pricing, Order Processing and liaison with Customers for Marketing Support.
- Project Management activities
- Developing and maintaining International Markets by generating new Business opportunities.
- Undertaking analysis of competition performance within the EMEA market.
- Handling Import/Export activities.

UK Demand Forecaster at Avon Cosmetics
  • United Kingdom
  • March 2012 to October 2012

Main Tasks:
- Providing accurate and timely estimates as required at all stages of the marketing planning process
- Supporting and working with category partners in achieving profit plan objectives and product launch
- Coordinating and managing online Brochure for each campaign
- Tracking and analysis of results to improve future performance
- Participating in the stagegate / innovation grid process
- Maintaining relationship with internal and external stakeholders/shareholder
- Reducing inventory and improve service through S&OP process (Innovation Grid & Stagegate)

Sales Team Leader at MP Solution Direct Ltd
  • United Kingdom
  • August 2011 to December 2011

Main responsibilities:
Acquire new customers and new markets; Sales activities; Increase Brand Awareness; Increase the Market Share; Recruitment; Direct Marketing; Events Promotion and Suppliers Acquisition.

Skills acquired:
Proven Sales Record; Positive Attitude; Self-Control; Strong Communication Skills; Attention to Detail; Teamwork Management; Highly Organized; Problem Solver and Multiple facets of Business Development.

Marketing Assistant (Placement) at Auchan
  • France
  • May 2010 to September 2010

Main responsibilities:
Direct Marketing campaigns; market research; internal website management; liaising with stakeholders; product marketing and PLC; phoning; organisation of an internal event (Summer meeting) and competitor analysis.

Skills acquired:
Self-control and communication were truly enhanced (I had to face the very bureaucratic style of our manager); Ability to work under pressure; Attention to detail; Team Work and IT skills development established the pillars of my outcomes.

Junior Event Manager at Coup de Soleil Organisation
  • France
  • September 2008 to August 2009

Main responsibilities:
Researching and dealing with partners and sponsors; Liaising with designer and printer; Marketing plan and Strategy; Organised and Managed events; Contract negotiation; Public Relation management; Managing Customers Relationship; Budget Management; Staff training; Events’ promotion and Outcome reporting.

Skills acquired:
Creativity skills; Originality; Autonomy; Problem Solver; Strong Negotiation and Communication Skills; Ability to work under pressure; IT skills; Team Work Management and Corporate Hospitality.

Store Manager Assistant at André SA
  • France
  • May 2007 to August 2007

Main responsibilities:
Incharge of sales; Supplier Invoices; Plan and Coordinate a public event; Visual Merchandising; Managing Team; Accounting

Skills acquired:
Autonomy, creativity skills, Strong Communication skill; VM strategy and policies; Professional Approach, Customer Services and Team Work Management.

Education

Master's degree, MSc International Business
  • at Coventry University
  • September 2011

I have been awarded the Master of Science in International Business with Merit (2:1). Also, I have been awarded the Master Thesis with Distinction. This Thesis is talking about the Impact on the Fair Trade on Consumer Empowerment in France. Main Subjects: Managing International Trade; International Business and Global Strategy; Principles and Practice of Marketing, Management Accounting for Business; Strategic Management; International Human Resources Management; SAP and Strategic Business Transformation Skills Covered: Good management and leadership skills (had to manage a team of five people to deliver group coursework’s on time and worked under time and outcome pressure); teamwork (had to deal with various culture and to deliver team-based projects); financial and analytic skills (through a challenging Management Accounting for Business module) have been developed.

Bachelor's degree, BSc European Engineering Business Management
  • at Coventry University
  • June 2010

I have been awarded the Bachelor in European Engineering Business Management with Honors (2:2). I also undertook an internship as Assistant Marketing at Auchan in France during 4 months. Main Subjects: Total Quality Management; Manufacturing Business Management; Project management; Marketing; European Entrepreneurship; Industrial Business Project; Advanced English for Business. Skills Covered: Outstanding inter-cultural and communication abilities thanks to international team-working as well as great self-confidence and self esteem through project leadership; significant autonomy (living far away from Family); good engineering approach for fundamental understanding (Studying Business within a Engineering and Computing Faculty) and important speaking and writing skills have been constantly enhanced all along.

Bachelor's degree, DUT Techniques de Commercialisation
  • at Lille 2
  • June 2009

I have been awarded the DUT Techniques de Commercialisation with Merit. As part of my studies, I also undertook a placement as Junior Event Manager at Coup de Soleil Organisation in Roubaix during 1 year and 11 months. I also have been awarded the placement dissertation with Distinction. Main Subjects: Business Communication; Accountancy; Corporate Management; Selling and Purchasing Negotiation; Mathematics; Human Resources Management; International Business; Marketing. Skills Covered: IT skills (Thanks to exclusive seminars and intensive trainings) have been deeply nailed while marketing; finance and business management knowledge kept on being improved. Simultaneously, adaptability (had to adapt myself to the constantly changing type of tasks I had to achieve); creativity (had to create business documents such as flyers during my final work placement) and language skills significantly have reached a high level.

High school or equivalent, Sciences
  • at Lycée Maxence Vand Der Meersch
  • June 2007

Specialties & Skills

International Business
Direct Marketing
Pressure
MS Word
MS Excel
MS Power Point
HORIZON

Languages

French
Expert
English
Expert
Arabic
Intermediate
Spanish
Intermediate
Chinese
Beginner

Memberships

TC Maroc
  • Accountant
  • November 2007
TC Echanges Internationaux
  • Chairwoman
  • June 2008
Artisan Du Monde
  • Member
  • January 2010