Anjali Vij

Highlights:
 Incorporated customer feedback by launching surveys, and micro websites, launching A/B
testing to improve product usability, leading to 20% increase in customer satisfaction.
 Established and defined strategies for the change management projects.
 Incorporated market demands by adding new features to the product, leading to a 25%
increase in user adoption.
 Introduced new features to the product such as revamp, video player speed, subscription
charges, new search engine tool, video quality, and many more which helped us lead to a 21%
increase in user consumption of the product.
 Product backlog refinement based on production issues and user suggestions, feedback and
A/B test results.
 Add/remove product backlog items based on google analytics and firebase stats.
 Working with engineers to determine the best tools or modifications to current tools to
improve workflows.
 Define, prioritize and groom the product backlog, create actionable user stories and epics
that are clearly visible for our development team

Intigral was formed in 2009 and is a subsidiary of STC providing IP video products and billing services in the MENA region. Highlights:
• Played a vital role in reducing the cost budget by 20% in delivery time whilst implementing change, and met deadline deliverables by designing processes for Agile methodologies and cross-functional collaboration to deliver to the Stakeholders and Embed DevOps practices
• Instrumental in designing process for Agile Development to deliver to Stakeholders and Embed DevOps practices
• Building the product road-map, its strategic growth, and the evolution of its adaptive life cycle by evaluating continuously its KPIs, and utilizing the best (UX) user experience
• Jawwy TV successfully launched the product in Tunisia in partnership with Orange Tunisia (Telecom provider) on various platforms such as we, App, and TV by data-driven activities of users with multiple Analytics tools.
• After analyzing the market trend and demand, and our company KPI to increase the subscribers. As user change their viewing needs and preferences, our product Jawwy TV integrated with Discovery+ which is the global real-life entertainment leader Discovery. Key Responsibilities:
• End to end ownership of solution for RFIs/RFPs that include solution design, costing, solution document, and customer presentations.
• Understand customers business requirements, business strategies and their relation to IT architecture and provide necessary strategy and vision
• Digital Transformation of Waterfall to Agile Scrum teams.
• Owns, develop, prioritise, and deliver the product roadmap end to end. and maintain and systematise a product development framework
• Research and analysis: Competitor research, user research (interviews, observation), new technology research, gap analysis, creating presentations for senior management that clearly and concisely present analysis and recommendations.
• Demonstrates a comprehensive knowledge of Change & Release Management, with practical experience in assessing, analysing, developing, documenting and implementing change processes and procedures