Ankur Arora

• Managing relationships with Key Accounts and become a custodian of TATA Brand
• Managing complete life cycle billing, delivery, retail, and collection
• Adherence to Sales and Planning process by proper indenting and ensuring the timely availability of
vehicles.
• Executing sharp and effective marketing campaigns in collaboration with Sales team, brand teams and
plant teams
• To identify and interact with industry influences, super structure manufacturers and related suppliers to
develop deep knowledge on the segments to build sales volumes.
• Product management of trucks - Planning and execution of marketing initiatives covering all 4Ps to derive
volume and market share.
• Monitor competition activity and design appropriate strategy.
• Effectively lead a multi-functional team and operate in a matrix organization.

• Sales forecasting, planning and achievement of volumes and market share as per business plan.
• Analyze monthly and yearly with the team regarding TIV movement, Market share, environment.
• Periodic review of dealer sales team, pipeline tracking, ensuring system compliance and receivable
management
• Obtain & study market trends, competitor activities, segment wise analysis.
• Plan & design marketing activities, initiative to achieve monthly/yearly sales volumes.
• Positioning and Pricing of product in line with market & corporate objectives

• Responsible for increasing the overall VECV Share in the assigned country of Nepal through channel
Distributor.
• Developing and executing sales strategy - Obtain and study market trends, competitor activities, design
strategies to achieve sales volumes and execute.
• Sales Promotion - Execute various promotional activities like demo, trials, road shows, customer meets,
financer meets and advertisements.
• Network Expansion - Expand dealer touch points as per Business plan in various parts of the market /
countries.
• Distributor Engagement - Periodically interact with Dealer Head to understand their satisfaction level,
analyze critical operating areas and suggest measures for improvement.

• Responsible for increasing the overall HD Market Share in the assigned territory of J&K through channel
partners.
• Monitor customer requirements and market feedback.
• Initiating Various Marketing activities at customers and financier ends
• Reporting to Area Sales Manager.

• Sales forecasting, planning and achievement of volumes and market share as per Business Plan.
• Responsible for increasing the overall LCV - Trucks & Buses Market Share in the assigned territory of
Chandigarh.
• Monitor customer requirements and market feedback.
• Reporting to Zonal Manager.