Ankur Dhawan

Arbitrage, Monetization & Automation
Owned end-to-end domain monetization campaigns for 45 websites targeting US & Canada markets,
consistently delivering 40- 50% profit margins.
Led and executed a project to help identify hourly growth opportunity across the network, resulting in over
22% revenue growth under test conditions which later became the foundation of automation to increase
budgets on profitable campaigns.

Leadership & Transition
Trained and mentored 20+ junior resources on digital marketing and Tableau, creating structured training
material for end-to-end campaign execution.
Contributed as an individual performer while transitioning into a people-management role, balancing
hands-on delivery with team enablement.


Performance Marketing
Managed high-scale paid media campaigns across Meta and Google Ads, handling an average $133K
monthly ad spends on lead gen, sales, shopping, and brand awareness campaigns for global market.
Improved acquisition efficiency across paid channels, reducing Google Ads cost per lead by 25% within 5
months and increasing monthly revenue from Facebook lead campaigns by 100% + in 6 months.
Built Tableau dashboards for campaign performance tracking, enabling visibility into spend, profitability,
and KPIs across accounts.

Managed and optimized high-volume paid traffic at scale, delivering 500K+ daily impressions across Meta,
Google Ads, and Native platforms while maintaining consistent profitability across multiple properties.
Recognized as the highest profit generator within the marketing unit, contributing nearly 50% of total
revenue generated during tenure.
Collaborated cross-functionally with product, engineering, design, and analytics teams to implement
tracking updates, automated reporting, landing page CRO initiatives, and internal tool enhancements.
Contributed to the development and growth of a job search website, driving traffic via multiple
advertising platforms and generating an average monthly gross profit of $100K.
Mentored and managed 8 junior marketers while maintaining hands-on ownership of high-impact
campaigns, ensuring execution excellence and measurable revenue growth.

• Launched and managed targeted email outreach campaigns to recruit potential social media influencers.
• Built and maintained strong relationships with existing influencers, ensuring consistent revenue performance
and engagement.
• Designed and executed referral programs to expand the influencer and partner network.
• Successfully executed 70+ influencer marketing campaigns, contributing to brand growth and audience reach.

• Led a team of 10 content writers to develop engaging, snackable content tailored for influencer marketing
campaigns across digital platforms.
• Produced high-impact content on demand, achieving millions of impressions globally and driving audience
engagement.
• Applied SEO best practices to optimize content for organic visibility and improve search performance.