Manager- Brand Relationship Management
Loylty Rewardz Management Pvt Ltd
Total years of experience :16 years, 4 Months
• Maximize revenue generation from Partnerships and other business opportunities
• Segmenting the complex consumer base with advanced analytics & consumer insights
• Responsible for designing and executing customer retention programs for partners
• Conceptualizing the Program for partner as per his business model
• Establishing and managing end-to-end redemption services
• Actively and successfully managing post sales process: post sales research; lead generation; solution pitch; negotiation;
• Create and accountable for all client proposals, contracts and any further documentation, following standard company procedure
• Effectively interacting with other departments including creative and technical team when managing campaigns to ensure successful implementation
• Managing incremental revenue generation
• Responsible for the overall performance of the Brand Management Team
Key Responsibilities:
• Act as a primary point of contact for Key Accounts and communicate on a regular basis with Partner’s and internal management team.
• Establish and maintain relationships with partners by offering innovative solutions which drive the business
• Track and manage performances through development of activities that drive usage.
• Add value to the business of the existing partners and maximize revenue generation from them
• Act as an interface between partners and the delivery team.
• Conduct regular meetings with partners and monitor their performances.
• Collate, maintain and manage data and analyse the reports generated for the various partners and the internal management team
ITC TOBACCO DIVISION (CLUB ROYALE Loyalty Program):
• Physical auditing of ITC outlets with the help of a PDA device
• QC and rectifications of reports generated from field audits
• Managing and execution of SPIFF campaigns
• Data collection and Analysis
• Responsible for Ground events execution with a team of City Managers and Relationship Managers
• Customer Segmentation Groupings
• Resources management and hiring
PHILIPS LIGHTING INDIA Pvt Ltd:
• Program Manager for Philips’s B2B Loyalty Program called Proctar
• CRM analytics and Data management
• Responsible to increase Customer activity rate
• Managing channel sale’s in Proctar
• Resource management and hiring.
Pearson Education Retail Presence
• Responsible for increasing the brand presence of Pearson Education and its Imprints in the market
• Conducting Audits to map the Merchandising and availability of Pearson’s products.
• Mapping of Competition’s moves in the market in terms of Visual Merchandising and Brand availability.
• Inventory management in select stores on behalf of Pearson.
• Data analytics and management
• Resource management and hiring
Adidas- Adiclub Loyalty Program
• Program manager- Adiclub
• Responsible for increasing customer activity by managing consumer communications
• Management of logistics like production of Adiclub card, customisation and dispatching.
• Responsible for handling customer complaints and there resolution
• Store Merchandising and team handling
Payback (i-mint) - ICICI Bank - Loyalty Solutions & Research Limited
(Feb 2008- March 2010)
Regional Marketing Manager-North India
• Regional Manager - Marketing & Channel Loyalty Program
• Responsible for increase in Customer Activity rates.
• Customer Segmentation Groupings
• Managing and designing "What if Scenarios" which helped in many
ways to market a product.
• Responsible to create both customer and channel based loyalty
programs
• Responsible for designing and execution of several marketing
campaigns.
• Planning and deployment of marketing activities for north Indian
operations
• Responsible for launching of several Merchant's Loyalty card.
• Coordination of new project in sync with Sales & Marketing
procedures.
• Brand promotions
• Set the Partner objective and meeting the targets in respective time
lines.
• Develop & manage the loyalty program for several merchants in sync with marketing guidelines.
• Key Account Management.
• Merchant Relationship manager.
• Vendor management
HSBC Electronic Data Processing Pvt. Ltd. (12 December 2005 - 17
January 2008) Process Associate-Team Leader
• Data Analytics, Fraud Detection department, Correspondence Division (UK
Credit Cards)
• Liaising with customers, retailers & HSBC UK Holdings staff as per the case requirement.
• Monitoring and training to new hires.
• Maintained reports on a daily basis such as Asset Utilization reports etc
• Promotion & selling of HSBC products depending on the customer's
profile.
• Managed a team of 15 agents & providing floor support.
Programs & Trainings
Attended • Data Analytics training to understand Consumer Behavior and customer
segmentation
• Leading and Managing People (LMP) - HSBC
• Constraint of Data Protection Act - HSBC
• Technical Training for Customer Management - T&T Motors Mercedes
Benz Pvt. Ltd.
• Organized various events & promotions for several clients such as Hyundai
Motor India Ltd, Tata Indicom, Inalsa Home Appliances etc.
• Active participant of the Social & Cultural Committee of HSBC.
• Data Analytics, Fraud Detection department, Correspondence Division(UK Credit Cards)
• Liaising with customers, retailers & HSBC UK Holdings staff as per the case requirement.
• Monitoring and training to new hires.
• Maintained reports on a daily basis such as Asset Utilization reports etc
• Promotion & selling of HSBC products depending on the customer’s profile.
• Managed a team of 15 agents & providing floor support
• Graduate from EIILM University • Three year Engineering Diploma from Indraprastha University (Year 2001 to 2004)
Three year Engineering Diploma.
• Sr Secondary from CBSE Board (K.V.1, Haridwar (Year 2000)
• Higher Secondary CBSE Board, K.V.1, Haridwar (Year 1998)