Anna Makarenko, Business Development Manager

Anna Makarenko

Business Development Manager

Abdulla Al Suwaidi Advocates & Legal Consultants

Location
United Arab Emirates
Education
Bachelor's degree, Psychology
Experience
17 years, 9 Months

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Work Experience

Total years of experience :17 years, 9 Months

Business Development Manager at Abdulla Al Suwaidi Advocates & Legal Consultants
  • United Arab Emirates - Dubai
  • My current job since July 2017

Company Profile:
Respectable law firm in UAE offering solutions for both local and expatriate companies and individual clients in UAE with strong practice areas in Litigation & Arbitration, Construction, Criminal, Property and Real estate, Debt recovery, Commercial, Trade mark registration, Company formations & incorporations, Civil status law, Will formatting, Banking and Finance and acquisition of  2nd Citizenship, tailor made Legal Retainer Agreements.

Highlights:
• Created Crisis Management Business Development Strategy and Implementation with a long-term plans, based on wide exposure to the legal market and legal products know-how, strong financial management and business know-how.
• Identified company niche market by reviewing the type of clients and cases that come to the firm and identifying which types of cases the practitioners are best at. Structured a focused approach on the niche targeted prospects, which increased the company sales by 30% in the first 6 months
• Established and maintained a well-known business name together with a “word of mouth name” in the market
• Build an aggressive and focused marketing campaign based on marketing plan with clear goals and strategies which increased Litigation cases volume by 15% in the first 3 months
• Implemented competitive and flexible pricing system, solid team building and motivational/commissionable system to increase business generated by lawyers and company staff and integrated it in the company structure
• Listed the company in Preferred List of Law Firms in the Russian Consulate General in UAE, DMCC Freezone and multiple media platforms increasing the volume and cost of cases for both individual and corporate clients
• Created and implemented quality control & legal updates system, 5* Service and established long term relationships with clients, which increased referrals and repeated clients volume
• Developed strong business & personal relationship with several key accounts which allowed the company to bid for Legal Retainers without competition from other Law Firms

Key Responsibilities:
• Implement Business Development and Marketing Strategy in all levels based on SWOT analysis
• Identify prospects, generate leads, gather requirements, deliver proposals and negotiate to finalize deals for the company’s business segments.
• Coordinate with clients and assist them in selecting appropriate Legal Retainer Agreement, Due Diligence Study, Legal Consulting and Agreements drafting, Litigation Cases, Settlements and Arbitration and other Legal products and ensure completion of all required paperwork.
• Formulate business plans with measurable objectives and milestones and monitor business development activities to achieve all predefined targets.
• Develop and implement strategies for building awareness of the company and its services among targeted clientele.
• Participate in various events including conferences, exhibitions, events, social network, business forums etc.
• Organize legal educational seminars, legal clinics from start to finish
• Support junior team members.
• Build and sustain productive relations with partners, clients, act proactively to identify, discuss and resolve all problems and issues.

Business development manager at BB1 Business Center, DMCC
  • United Arab Emirates - Dubai
  • February 2012 to July 2017

Company Profile:
BB1 Business Center is located in the Jumeirah Lake Tower Community and is the easiest and most efficient way to start operating a business in the Dubai Multi Commodities Center free zone. The center offers high quality serviced office space at a very good price. The company also assists clients with administrative matters related to business set up and company formation in the free zone.

Highlights:
• Developed the business plan for the new venture, managed all phases of setting up the company, obtaining and furnishing the premises and successfully launched the business center operations.
• Conducted detailed market studies to develop the market expansion plan, outlined commercial objectives, identified key areas of growth and planned resource allocation to meet specific market demands.

Key Responsibilities: Business Development.
• Identify prospects, generate leads, gather requirements, deliver proposals and negotiate to finalize deals for the company’s business segments - serviced office space and consultancy support.
• Coordinate with clients and assist them in selecting appropriate office space, infrastructure and other details and ensure completion of all required paperwork.
• Formulate business plans with measurable objectives and milestones and monitor business development activities to achieve all predefined targets.
• Develop and implement strategies for building awareness of the business center and its facilities among targeted clientele like SMEs, consultancies and representative offices of overseas companies.
• Participate in various events including trades shows and DMCC events to reinforce the brand equity of the company among target clientele.

Business Center Operations.
• Administer the center management providing overall direction and control ensuring smooth day-to-day operations meeting stakeholder requirements.
• Support the operations team in ensuring high standards of operation and maintenance of all common areas and services to reflect the company’s brand positively.
• Build and sustain productive relations with partners, clients, DMCC officials and government agencies and act proactively to identify, discuss and resolve all problems and issues.
• Manage and deal with correspondence with all stakeholders and ensure prompt response, confidentiality of sensitive information and maintenance of the document management system.

Excursions Manager CIS at Desert Adventures Tourism (Kuoni group)
  • United Arab Emirates - Dubai
  • November 2006 to November 2010

Company Profile:
UAE Leading Tourism and Hospitality Destination Management Company.

Highlights:
• Created Tour Guide Manual Book and implemented new tours, which made the company special and unique among the competitors, brought the company to more professional level and lead to sales gross
• Improved and increased excursions staff members by 3 times in 4 years

Key Responsibilities:
• Managed CIS Team of 9 sales executives and 5 tour guides
• Monitored excursion operations and ratings for quality assurance
• Provided guest services with regard to tour sales, refunds, complaints and general excursion information
• Managed the financial aspects of the assigned tour programs, including the successful identification of expense reduction through cost control.
• Communicated with finance department and approved payments to suppliers /freelancers and staff commissions.
• Coaches, manages staff to ensure that workstations, work areas, equipment and overall operations are working efficiently. Operates and manages staff operations of computer systems
• Maintained tour sales budgeted figures
• Corresponded with the suppliers and contracted the services

Personal Assistant / Secretary at Ministry of Regional Development
  • Russian Federation
  • June 2005 to October 2006

• Provided general secretarial / administration support to the Director.
• Organized external / internal meetings attending them and taking minutes.
• Liaised with other staff regulatory authorities, suppliers and clients etc.
• Responsible for answering & screening telephone calls & face to face enquiries.
• Made appointments and was arranging travel and accommodation.
• Raised purchase orders, expense claims and was arranging invoices.
• Was carrying out routine administrative duties like photocopying and filing etc. Dealt with incoming emails, faxes and post.
• Responsible for stationery acquisition including periodicals and subscriptions.

Education

Bachelor's degree, Psychology
  • at Southern Federal University
  • January 2007
Bachelor's degree, Regional Planning (Middle East)
  • at Southern Federal University
  • June 2005

Specialties & Skills

Business Development
Management
Marketing
Business Strategy
CUSTOMER RELATIONS
FINANCIAL
Event Management
Strong communication & interpersonal skills
Business Management
Strategic Planning
Good at building relationships and able to influence others
Law Firm Business Development
UAE Litigation procedures and knowledge of UAE local Laws
Problem Solving, Decision Making, Planning and Execution
Negotiation
Psychology and psychotherapy background, attention to details, systemic vision and good analy

Languages

English
Expert
French
Beginner
Russian
Native Speaker
Arabic
Beginner

Memberships

Professional Psychotherapy League, Russia
  • Member
  • April 2003

Training and Certifications

Enhancment Customer Service (Certificate)

Hobbies

  • Walking, reading