Marketing and Communication Manager
Fawzia Al Sultan Healthcare Network
Total years of experience :14 years, 6 Months
Overseen the marketing department with a focus on digital strategies and innovative campaigns to optimize and increase the number of patients, enhancing brand visibility, and creating impactful marketing initiatives.
•Developed and executed marketing strategies in alignment with business development, finance, public relations, and production departments, ensuring seamless coordination and holistic approach towards company objectives.
•Achieved a significant increase in brand awareness and market share through data-driven digital initiatives and targeted promotional activities, resulting in \[specific percentage\] growth in market penetration.
•Managed the marketing department's budget efectively, optimizing resources and ensuring a high return on investment. Successfully implemented cost-eficient campaigns, leading to substantial savings and increased profitability.
•Led branding, advertising, and promotional campaigns that resonated with the target audience, resulting in heightened customer engagement and loyalty.
•Developed and managed digital and social campaigns, leveraging cutting-edge technologies and platforms to create engaging and interactive marketing experiences.
•Established and nurtured third-party relationships with media, agencies, and event management companies, fostering strategic partnerships that amplified the brand's reach and impact.
•Prepared and presented comprehensive quarterly and annual reports to executive management, highlighting key performance metrics, achievements, and future strategies.
Achievements
1- Run Kuwait Event Sponsorship Achievement For two consecutive years, successfully achieved and exceeded sponsorship targets for the Run Kuwait event, securing more than 50, 000 KD in sponsorships. Implemented strategic communication channels internally and externally, ensuring all outcomes were efectively communicated and celebrated.
2- Digital Transformation and Market Expansion Led a digital transformation initiative within the marketing department, leveraging data analysis to identify market trends and consumer preferences. Implemented innovative digital strategies that not only increased brand visibility but also secured new segments of the market. These initiatives resulted in a 25% growth in market share.
• Manages all marketing, advertising and promotional activities for the organization; Manage the acquisition and retention marketing efforts designed to drive web site traffic; Establish plans and programs for market study with following up on their implementation; Develop the annual Marketing Calendar in line with the approved Business Plan objectives; Perform against the pre-set goals to ensure that progress is being made in the desirable direction and preventive/ corrective actions are taken accordingly.
• Analysis of customer research, current market conditions and competitor information; Implement marketing plans and projects for new and existing services and products; Expand and develop marketing platforms; Monitor, review and report on all marketing activity and results; Maintain knowledge of marketing trends, developments and best practices.
• Preparing periodic reports regarding Marketing function’s activities and achievements to be submitted to the management
Overall responsible for brand management and Marketing Strategy.
• Creates short term and long term marketing strategies supporting brand-and business strategies. Formulating digital marketing strategies that will establish a long-lasting and personal connection with clients.
• Promote brands through a variety of organic and paid acquisition channels - content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, performance analysis etc.
• Responsible for overall brand management and corporate identity (including developing & maintaining brand guidelines).
• Launch optimized online adverts through online advertising services (Google AdWords), to increase brand awareness and raise the company’s profile.
• Responsibility for planning and budgetary control of all marketing and advertising campaigns.
Worked as a Senior Designer, while successfully achieved various print projects, including various web & print communications: Brochures, leaflets, Magazines, Ads, Book design, Brand identity, Annual reports, Packaging.
Awarded: First Prize in P2BK exhibition
booth concept and design.