Sales Director - Head of Sales APAC
Dedienne Aerospace
Total years of experience :21 years, 6 Months
SALES DIRECTOR - HEAD OF SALES APAC
• Heading sizeable sales team of four for Asia Pacific (less China)
• Top Management for Dedienne Aerospace Singapore
• Built & established the company from ground zero to small medium size company - business planning, capital expenditure, investment & hiring
• Maintaining P&L and ensuring positive financial result - revenue, turnover and profit
• Responsible for team sales management
• Established ISO9001and quality team for company’s product
• Sales revenue 2016 at USD 2.0 million
• Sales revenue 2017 at USD 6.0 million
• Sales revenue 2018 at USD 13.0 million
• Sales revenue 2019 at USD 14.25 million
• Led ATR aircraft sales for South East Asia zone: Malaysia, Singapore, Brunei, Indonesia and East Timor
• First female saleswoman in the Sales team
• Performed marketing, negotiations & contracts, identify finances, PR, alliances & partnership
• Offered & assisted potential client, airline or aircraft operators with strategic business plan in accordance to the economic & performance of the ATR aircraft for the intended operations
• Strategised market positioning of ATR aircraft to suit airline business model & fleet development
• Increased visibility of ATR presence - set up ATR Malaysia office in Kuala Lumpur
• Led sales campaign to major airline worth USD 850 million order
Independent Representatives, Asia Pacific 2014-2016
Sales representative to expand market in Asia Pacific:
1. Velocity Aerospace Group, California, USA
MANAGER BUSINESS DEVELOPMENT - ASIA
o Expanded new customer based into Velocity Group’s portfolio
o Handled existing accounts on parts repairs & OEM parts supply
o Sales revenue for 2014 worth USD 150, 000
2. Regional Airline Support Group, Florida, USA
DIRECTOR OF SALES - ASIA
o Introduced new customer based into RASG’s portfolio concentrating on ATR surpluses
o Built and expanded RASG package spares in Singapore for Asia Market
SALES ASIA & PACIFIC
• Handled Mitsubishi Regional Jet (MRJ) aircraft sales for Indian Sub-Continent & ASEAN market
• First female foreigner as saleswoman in the organisation
• Managed fleet planning & strategic business plan to airline operators
• Tailored solutions for finance, asset & crew transition
• Continuous Improvement task force for Sales & Marketing Department
• Future MRJ aircraft development taskforce
• Lead campaign for deal worth USD 220 million upon SPA execution
PROJECT MANAGER END OF LEASE / RE-DELIVERY (CONTRACT TERM)
• Managed refurbishment project of China Southern Airlines ex - ATR 72-500 aircraft undergoing heavy checks with MAS Engineering
• Facilitated commercial activities & deliveries to customers/airlines
• Maintained cost structure & billings
• Completed refurbishment project meeting budgetary target at USD 5.0 million in total.
• Re-marketed at USD 6.0 million per aircraft at profit of USD 20 million
• Led Bell Helicopter aircraft sales for South East Asia zone: Philippines, Thailand, Malaysia, Cambodia, Bangladesh, Sri Lanka
• Managed Independent Representatives (Covered Business Partners) of respective countries on strategic sales plan, execution and marketing
• Strategized market positioning of Bell commercial sales: penetration of market through financing & marketing plan
• Completed Ground Pilot Training course on Bell 407 and Bell 429 Helicopter and flight hours on flight training simulator
• Completed delivery on Bell 407 helicopter, the first of type to Ministry of Agriculture and Cooperation (MOAC), Thailand worth USD 3.0 million
• Improved supply chain & logistics process - Power 8
• Developed future scenarios of the best practices highlighting advantages & drawbacks, risks, deployment conditions for top management’s decision
• Prepared the cost modeling, its impact and implementation roadmap
• Cost savings generated at Euro 1.3 billion in total
• Led marketing & sales of EADS SOCATA fixed wing aircraft and EUROCOPTER helicopter
• Sales rent and leasing activities for commercial helicopter & business jets
• Managed government contract for the material & logistic support of Allouette III Helicopter for Malaysian Army Air Corps (PUTD)
• Led marketing & sales of SATUMA Unmanned Air Vehicle & target drones - government lobby
• Managed Asia Pacific Flight Training School operations, contracts & MRO - strategic JV with flying school
• Sealed 16 general aviation aircraft worth USD 300, 000
• Closed deal on the AS 355 F-2 helicopter worth USD 1.5 million
- Entry level position
- Assisted on Eagle Aircraft Trainer sales to Royal Malaysian Air Force
- Promote and market design engineering service of CTRM
ISTAT Foundation scholar to undergo the special ISTAT U program
French Aerospace And Space Industry (FASIA) scholar recipient
Major in Multimedia