Mohamed El Aassar MBA, Managing Partner

Mohamed El Aassar MBA

Managing Partner

Manageria Advisory

Location
Egypt
Education
Master's degree, Business Administration
Experience
29 years, 3 Months

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Work Experience

Total years of experience :29 years, 3 Months

Managing Partner at Manageria Advisory
  • Algeria - Algiers
  • My current job since January 2019

Supporting & accompanying of foreign & local businesses and investors in their journey in the Algerian market.
Selected missions include:

2022:
- Supporting a multinational company, in the O&G distribution business, in penetrating the market and in the selection of its partners.
- Representing an Austrian company in penetrating the North African and Egyptian markets.

2021:
- Full management of a start-up medium sized rolling mill company, including commissioning, strategic plan, business development, restructuring, financial planning, procedures and reporting setup, the selection of technical service provider, and the business extension plan.

2020:
- Due diligence and evaluation of a cable manufacturing company, definition of its business plan and assistance to its shareholders to sell it to potential investors.

2019:
- Full management of a real estate and interior design company, including mission definition, strategic planning, restructuring, financial planning, and business development.

General Manager, Business Developer and Corporate Advisor at Groupe BENHAMADI / Condor Electronics
  • Algeria - Algiers
  • September 2014 to February 2018

In charge of developing the business portfolio of the Group, including subsidiary creation, reform programs, strategy formulation, roadmap setting, restructuring, internal and external development, acquisitions, direct consultancy support to the shareholders, and opportunity hunting.

Besides, occupied the following positions :

General Manager

at Condor Immo from September 2016 - September 2017
Algeria - Algiers

Managing a new subsidiary, a result of merging the Real Estate activity of the Group into one specialized company.

Developing and adapting the real estate best practices on the company offering to the Algerian market.

Deputy General Manager at Batigec Promotion Immobilière
  • Algeria - Algiers
  • September 2015 to August 2016

Managing a subsidiary of two activities, Real Estate and Constructions, with a project/contract portfolio of 300 million US$ and 750 employees nationwide.
- Setting up the company mission and vision, and formulating and communicating the company strategy, focused on clearing previous losses and developing beneficial contracts portfolio.
- Adopting quick-wins and executing medium term solutions to deliver old and late projects, to add customer from the private sector to the customer base, aiming to increase revenues and to optimize the cost.
- Setting the roadmap aiming to switch the financial positions to a strong level, in terms of revenues, net profit, working capital, cash flow, and cost optimization programs.
- Changing the company culture to be KPI driven; inspiring, mentoring and developing existing staff, and integrating new human resources, to achieve the company objectives.
- Ensuring that best practices are followed in QHSE and legality.

Business Development Manager - North & West Africa at Optronics
  • Algeria - Algiers
  • April 2013 to December 2014

Running the N&W African region operations. He was designing and Executing hiring methodology for appointing resellers and distributors whilst institutionalising the KPIs, managing large key accounts, and lobbying with B2B selected partners across target sectors such as telecom, energy, IT, and O&G.

Business Consultant at Freelance
  • Algeria - Algiers
  • April 2012 to March 2013

For various Algerian and foreign clients across telecom, manufacturing energy and FMCG sectors, was leading business development, logistics alternatives, representation and operational excellence.

General Manager at Mobiserve
  • Algeria - Algiers
  • April 2010 to March 2012

- Adopting and executing mid-terms strategic initiatives and a bundle of quick-wins which doubled the customer base (100% increase) and lead to 100.5% EBITDA aggressive target achievement,
- Setting 5-year strategic partnerships, leading to an expected annual revenue growth rate of 17.5% starting 2012,
- Achieving and maintaining strong financial positions, leading to the transfer of years 2009 and 2010 dividends during year 2011, by applying financial policies and controls that lead to reduce the account receivable by 49%, the COGS by 3%, and the OPEX by 12.6%; and by instrumenting the use of local financing instead of dependence on the holding financing,
- Managing span of control of 1200 employees and a dynamic management scope across telecom, maintenance, construction and BPO sectors,
- Inspiring, mentoring and developing existing staff, and integrating new HR strategies, to achieve the company objectives whilst ensuring that best practices are followed in QHSE, legality and organizational policies.

Managing Partner at HHBC
  • Algeria - Algiers
  • October 2009 to March 2010

For various Algerian and foreign clients across telecom, manufacturing energy and FMCG sectors, was leading business development, logistics alternatives, representation and operational excellence.

General Manager at El Sewedy Cables
  • Algeria - Algiers
  • March 2006 to September 2009

- Managing $40 million green field investment and $60 million ready for acquisitions.
- Building, developing and leading a multicultural integrated team which resulted in achieving a market leading position in 1-year operation and reaching a net profit level in that first year of operation.
- Designing, implementing and monitoring the company strategic plans whilst introducing new manufacturing products and manufacturing best practices standards to the Group.
- Managing key accounts across governmental, private and multinational entities for local and export sales, this resulted in introducing the product range in Tunisia and Morocco.
- As Group Regional Sales Director Africa, establishing a subsidiary in Equatorial Guinea with an enhanced business model; penetrating new francophone countries in African markets (Benin, Togo, Burkina Faso, and Niger) and introducing new manufacturing best practices standards to the Group.

Group Product Manager at Sakhr Software Company
  • Egypt - Cairo
  • December 2001 to March 2006

- Managing the entire Online Value Added Services, the Optical Character Recognition and the Arabic Search Engine products. Managing the entire product life cycle from the development, versioning, featuring, testing, and delivery stages. Implementing the entire marketing and sales cycle: segmenting, targeting, and customer acquisition.
- Guiding multi-cultural sales teams for promoting products and services in diverse markets, whilst identifying and implementing profitable business models that lead to breakeven in less than a year.
- Ensuring guaranteed stable cash inflows and sustainable revenue growth.

Lecturer at Free Lancer
  • Egypt
  • October 2001 to May 2002

Courses taught as a free lancer:
- Operation Management, Master of Business Administration, Regional IT Institute (RITI).
- Basic Concepts of Information Technology, Information and Communication, and Microsoft Excel XP, International Computer Driving License (ICDL), RITI.
- Microsoft Project 98, Project Management, Egyptian Banking Institute.

Maintenance Section Manager at Nestle Egypt
  • Egypt
  • April 1996 to December 2001

- Across the Milk & Nutrition Engineering Department, managing eight employees, to ensure the best production lines’ efficiencies and performance.
- Assisting in the investment budget preparations and guaranteeing savings of EGP 1.3 million in a new production line and improving efficiencies.
- Solving hazardous problems for food safety, reducing the steam and energy consumptions by 13%, achieving 2% down time objective, of machines’ efficiencies, with the optimum cost.
- Other responsibilities:
a) Environmental Officer, Establishing Nestle Environmental Management System in the factory.
b) Safety Officer, in charge of the factory safety, including employees and contractors.
c) Condition Monitoring Scheme Project Leader
d) Member of the Company Consultative Committee

Site Mechanical Engineer at Compenon Bernard SGE (Vinci), Greater Cairo Metro Project
  • Egypt - Cairo
  • June 1994 to March 1996

Supervising the mechanical and welding workshops through technicians and managing cost which resulted in a promotion to an expatriate managerial position in one year.

Dispatcher at Sumed
  • Egypt - Suez
  • March 1994 to May 1994

Fully supervising two oil transmission whilst linking the two terminals control rooms.

Education

Master's degree, Business Administration
  • at Masstricht School of Management
  • June 2001
Diploma, SCOR model Framework and Implementation modules
  • at Supply Chain Council
  • August 2000
Diploma, Environmental Engineering
  • at American University in Cairo (AUC)
  • June 1998
Diploma, Energy Management
  • at Association of Energy Engineers, USA
  • December 1997

Cerification: Certified Energy Manager (CEM) from the Association of Energy Engineers (AEE), USA

Bachelor's degree, Mechanical Engineering
  • at Ain Shams University
  • June 1993

Major: Power Department Grade: Very Good, Project grade: Excellent

High school or equivalent, General Secondary Certificate
  • at College de la Sainte Famille
  • June 1988
Diploma, French Language
  • at College de la Sainte Famille
  • March 1987

Alliance Francaise Diploma in French language

Specialties & Skills

Leadership
Managing Employees
Commercial Lines
Managing High Performance Teams
Managing Budget
General Business Administration
Team player
Creativity
Communication
Analytical
Innovation
Lobbying
Strategic Planning
Business Development
Entrepreneurship

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Arabic
Expert
English
Expert
French
Expert

Training and Certifications

Quality and Characteristics of Nestlé Managers (Training)
Training Institute:
Nestlé-Egypt
Date Attended:
May 2000
Effective Management Skills (Training)
Training Institute:
Al Mudeer Company
Date Attended:
June 1997
Basic Technology and Management (Training)
Training Institute:
Nestlé S.A, Switzerland
Date Attended:
October 1998
SCOR Model Framework and Implementation modules (Training)
Training Institute:
Supply Chain Council, USA
Date Attended:
August 2008
Reverse Engineering (Training)
Training Institute:
American University in Cairo
Date Attended:
July 1998
Group Interpersonal Skills (Training)
Training Institute:
Nestlé-Egypt
Date Attended:
June 1999
Lubrication and Oiling Engineering (Training)
Training Institute:
APROMAC
Date Attended:
July 1998
Time Management (Training)
Training Institute:
MAP
Date Attended:
April 1998
Finance for Non-Financial Specialists (Training)
Training Institute:
Nestlé-Egypt
Date Attended:
July 1998
Mechanical Vibration Analysis (Training)
Training Institute:
Vibration Institute, USA, through RITEC
Date Attended:
September 2000
Basic Safety (Training)
Training Institute:
Safety and Occupational Health Institute
Date Attended:
March 1998