Ansharah Riaz

Media buying & strategy for Pakistan for all advertising mediums (TV, Digital, Search, OOH, E-commerce), Celebrities/PR/Alliances
& partnerships, Creative Design and advertising Production. Won Media Champions of the Quarter for best media delivery
across Asia Middle East & Africa for consecutive seven quarters.
Developed and implemented PowerBI Dashboards for Media KPIs, enabling precise and data-driven investment decisions across
multiple broadcasters and advertisement platforms.
Led the end-to-end curation of data and visualization for Media industry benchmarking across advertisers, infusing a compelling
storytelling approach to drive insights via PowerBI.
Spearheaded the Global Brand Building and MEA Cash Analytics, driving key insights for optimization across spend pools,
regions and buyers, enabling cash & payables delivery Ix 165 versus target.
Stakeholder management with P&G Executive Board leadership, brands, marketing and media operational team as well as
external agencies and industry leaders

Developed and executed the Strategy for end-to-end procurement of all CAPEX, Operations, Trucking & Warehousing, Storeroom,
IT, and Facilities & Labor spend for Pakistan Baby & Feminine Care Localization
Led Industrial Analysis and supplier sufficiency to find and train key business partners capable of meeting the business need
Stakeholder relationship management with Engineering Leaders to enable efficient project planning and execution along with
monthly updates to category Global Senior Vice President
Delivered 28% hard savings on ~$ 70 million spend, enabling the business to reinvest and offset headwinds

Led plant operation and employee benefits sourcing for Pakistan (Port Qasim, Hub and General Office), Saudi Arabia (Jeddah and
Dammam) and Dubai General Office
Transformed Employee Transportation spend of $ 2 million for all sites delivering Ix 150 savings via competitive industry analysis
and incorporating tax laws for maximizing the return on investment.
Digitized sourcing for all plant operation buys (consumables, storeroom spares, facilities, labor)
Implemented stewardship and compliance measures for all low dollar spends in the region.

T&W leader for business units at Port Qasim plant, delivering on-time shipments to distributor and customer with CFR > 98%
Led the assessment of inventory reduction projects to reduce overall supply chain inventory enabling 9% cost reduction.
Delivered Ix110 shipment target of Direct Plant Shipments
Led and trained department on various Loss Eliminations, process optimizations and cost reduction projects
Site Relatability leader enabling data analysis on Proficy via Weibull and Loss Allocation analysis
Certified trainer on Reliability Engineering, Loss Elimination (UPS & WPI) and Autonomous Maintenance