Marketing&PR project coordinator (4 month contract)
Fairmont the Palm
Total des années d'expérience :18 years, 4 Mois
Structure and analysis of client database
Assisted PR department with press releases (English) and translation and editing of media Kit (English to Russian)
Contributed to creation of new promotions and assisted in current promotions
• creating, planning, developing and implementing PR strategies;
• creating, developing and maintaining company internet web pages (4 websites, 2 facebook pages and 2 blogs);
• publishing videos and photography on company website and blogs;
• writing texts for company websites, blogs;
• writing articles for the specialized magazines (about company’s brands) on the request;
• drafting speeches or comments for company executives and arranging interviews;
• researching, writing and distributing press releases to targeted media;
• liaising with colleagues and key spokespeople;
• liaising with and answering enquiries from media and partners;
• collating and analyzing media coverage;
• writing and editing in-house magazine;
• preparing and supervising the production of publicity brochures, handouts, promotional videos, photographs;
• devising and coordinating photo opportunities;
• organizing events including press conferences, fairs, master classes, presentations, wine tastings and the wine makers' dinners;
• organizing and conducting sommelier tours and press tours to the wineries;
• performing translation (oral and written) from English/Italian/Spanish into Russian/Ukrainian and vice versa;
• maintaining communication with wine producers;
• sourcing and managing speaking and sponsorship opportunities;
• commissioning market research;
• documenting company's presence at events, conferences, and speaking engagements;
• advocating on behalf of the company brand with external stakeholders and the media across all communications channels and vehicles;
• collaborating with marketing to develop the advertising, marketing and promotion plans;
• editing and revising content as necessary.
• Company’s PR strategy creation
• Media plan working out
• Implementation and control over PR programs
• Budgeting
• New trade mark’s launching
• Informative and advertisement materials’ creation
• Web site launching and promotion
• Participation in researches (audit, consumer interviews)
• Creation and implementation of Company’s PR strategy
• Implementation of corporate identity on all levels
• Monitoring of market events
• PR support
• New stores’ openings
• Management the department’s work
• Creation and implementation of Company’s PR strategy
• Corporate identity implementation on all levels
• Monitoring of market events
• PR support
• Creation of informative materials about the Company
• Management the department’s work
• PR materials preparation
• monitoring of current market events
• working out the clients data-base
• establishment and maintenance of contacts with clients and Mass Media
• presentations for clients
• negotiations with potential partners
• updates on the local property market
• scheduling meetings with business partners;
• coordination of foreign top managers visits;
• oral and written translation at meetings with business partners (Eng.);
• documents’ translation and business correspondence in English, Spanish;
• assistance in preparation of and participation in fairs and exhibitions (domestic and foreign);
• arrangement and preparation of the Company’s advertising materials;
• establishment, development and maintenance of close contacts with journalists of national and local TV, newspa-pers;
• monitoring of Ukrainian and foreign mass-media;
• press-briefings and interviews;