Anuradha Farrell

Key functions included leading the global brand strategy through collaboration across the 10 countries that it operated in for Splash & new countries projected for ICONIC as well as developing and managing the annual marketing plans.
Specialization includes:
- Campaign development for season/product/brand launches
- Budget supervision
- Creation & activation of promotions
- Event management
- Research
- On-line and social media strategy development
- Corporate communications & PR/Media management

As Client Service & Business Development Manager my key functions included:
- Ideas & strategy development and turnkey project management
- Database procurement, management and analysis
- Call center team management
- Creative development
- Back-end response management and fulfillment services
- Proposal development with strategic inputs, competitive studies, past industry/project experience, operational & work flow management, resource allocation and financial budget preparations