Aparna Joseph

 Design, develop and implement Trade Marketing Strategies to achieve defined business objectives
 Handle & execute the annual sales & promo budgets, growth strategy and marketing budget agreed with principal
 Coordinate with suppliers & agencies for all ATL/ BTL activities planning & implementations
 Execute brand activation projects to improve category performances - design & propose unique promo strategies and associate plans at specific channels or with specific customers
 POSM management, deployment, implementation & evaluation
 Provide insights into post-implementation review of the campaigns in terms of various KPIs
 Prepare monthly activity and promotion plan across agencies as per the retail promotion calendar as per the agreed A&P
 Understand and analyse the market potential & way forward for existing and new brands- Market size, growth, competition position and pricing, distribution, etc.
 Handle a team of 2 TMAs and syncing with heads of different departments for optimizing work flow and planning
 Preparing monthly activity and promotion plan across agencies to the SKU wise channel wise level after considering the suggestions from the sales team.
 Preparing monthly and yearly SKU wise sales forecast based on brand or category wise sales objectives
 Conduct business performance review with department heads
o Sales performance across channels, location, brands, etc.
o Spends analysis
o Activity implementation take-aways
o Distribution & ECO
o EPOS data analysis with recommendations
o Market audits & conclusions

 Estimating and collecting data on the size of stationery market players in Dubai and Saudi Arabia
 Estimating and collecting data on the competition in domestic and international markets and their shares
 Doing extensive market research on stationery product categories and sub-categories in Dubai
 Holding extensive meetings with fellow of organizations to get a better understanding of the market
 Developing market strategy on behalf of the company based on statistical analysis of the data collected
 Finding out prospective media channels
 Finding method of entry into Gulf countries for various product categories
 Analyzing and weighing pros and cons of prospective distributors
 Determining price points for new product entry which is competitive for the market

 Allocated projects to team members and kept a track of all the projects allocated.
 Did quality checks of the projects done by Business Analysts at periodic intervals
 Before starting a deliverable, arranged meetings and discussed the course of action with team members in order to implement the deliverable.
 Assisted different teams in immediate bug fixing. Scheduled frequent meetings with the internal teams and ensured the presence of all the members on time
 Established comfort level with client.
 Mapped business problems to solutions and ensure execution of these solutions
 Inculcated a quality and client perspective mindset within newly joined analysts and trained them on SAS.
 Audited data analysis through SQL server and SAS based techniques.
 Developed an internal statistical tool to help teams in their projects.
 Participated in meetings with Senior Business Analysts and managers and understood different business process.
 Responsible for creating daily reports.
 Created automated dashboards for internal clients using VBA.
 Worked briefly for an airlines client and helped in building a cancellation rate forecasting model.
 Knowledge of tools like Cluster analysis, Linear regression, Market Basket Analysis, RFM analysis, etc.