Sr. Trade Marketing Executive
Baqer Mohebi
مجموع سنوات الخبرة :11 years, 6 أشهر
Design, develop and implement Trade Marketing Strategies to achieve defined business objectives
Handle & execute the annual sales & promo budgets, growth strategy and marketing budget agreed with principal
Coordinate with suppliers & agencies for all ATL/ BTL activities planning & implementations
Execute brand activation projects to improve category performances - design & propose unique promo strategies and associate plans at specific channels or with specific customers
POSM management, deployment, implementation & evaluation
Provide insights into post-implementation review of the campaigns in terms of various KPIs
Prepare monthly activity and promotion plan across agencies as per the retail promotion calendar as per the agreed A&P
Understand and analyse the market potential & way forward for existing and new brands- Market size, growth, competition position and pricing, distribution, etc.
Handle a team of 2 TMAs and syncing with heads of different departments for optimizing work flow and planning
Preparing monthly activity and promotion plan across agencies to the SKU wise channel wise level after considering the suggestions from the sales team.
Preparing monthly and yearly SKU wise sales forecast based on brand or category wise sales objectives
Conduct business performance review with department heads
o Sales performance across channels, location, brands, etc.
o Spends analysis
o Activity implementation take-aways
o Distribution & ECO
o EPOS data analysis with recommendations
o Market audits & conclusions
Estimating and collecting data on the size of stationery market players in Dubai and Saudi Arabia
Estimating and collecting data on the competition in domestic and international markets and their shares
Doing extensive market research on stationery product categories and sub-categories in Dubai
Holding extensive meetings with fellow of organizations to get a better understanding of the market
Developing market strategy on behalf of the company based on statistical analysis of the data collected
Finding out prospective media channels
Finding method of entry into Gulf countries for various product categories
Analyzing and weighing pros and cons of prospective distributors
Determining price points for new product entry which is competitive for the market
Allocated projects to team members and kept a track of all the projects allocated.
Did quality checks of the projects done by Business Analysts at periodic intervals
Before starting a deliverable, arranged meetings and discussed the course of action with team members in order to implement the deliverable.
Assisted different teams in immediate bug fixing. Scheduled frequent meetings with the internal teams and ensured the presence of all the members on time
Established comfort level with client.
Mapped business problems to solutions and ensure execution of these solutions
Inculcated a quality and client perspective mindset within newly joined analysts and trained them on SAS.
Audited data analysis through SQL server and SAS based techniques.
Developed an internal statistical tool to help teams in their projects.
Participated in meetings with Senior Business Analysts and managers and understood different business process.
Responsible for creating daily reports.
Created automated dashboards for internal clients using VBA.
Worked briefly for an airlines client and helped in building a cancellation rate forecasting model.
Knowledge of tools like Cluster analysis, Linear regression, Market Basket Analysis, RFM analysis, etc.
Masters in Contemporary Marketing Management
Bachelors in Information Technology
