Apoorva Singh

Part of the core team of a customised clothing and styling fashion startup. Overseeing launch of new services and products, collaborating with cross-functional teams of fashion designers, stylists and operations managers, and assessing product performance throughout entire lifecycle.
• Creating strategic plans, financial planning and analysis, optimizing launch strategy and accelerating execution for product and brand development
• Contributed to the vision and design for a robust central admin console system with smart data warehousing for ease of customer data storage, data analysis, decision-making and management reporting
• Managing business development including product development and sales model evolution for our three operating units in India to ensure successful lead conversion
• Initiating tests of customer habits with our in-house stylists for competitive analysis in both brick-and-mortar and digital settings
• Forecasting future trends and continually monitoring markets to ensure action in booming markets and clothing categories
• Developing web content, point-of-sale materials, flyers and execution of promotions
• Managing associate hiring/training, vendor selection and negotiations

www.fashioncandy.me
• Development of blog layout and maintenance of templates using self-hosted WordPress
• Utilising SEO techniques and social media platforms to promote blog posts
• Utilising analytics and tracking tools to analyse reader demographics and referral links
• Coordinating with PR teams of various brands to build new content

Created keyword-rich and compelling content for websites, blogs, and mobile apps with major clients including:
• Iksula: Buying guides and articles for eBay, Proactiv, Buxsa, Globus, RaymondNext, Dr. Batra’s, AllDayChemist, Health Total, Unique Photo, and The Mobile Store etc.
• iProspect: Travel and lifestyle blogs for Club Mahindra, Royal Sundaram and Diamonds Factory
• BookMyShow: Guest blogging for entertainment & fashion features
• The Globalizers: Editing student application essays for foreign education counselling
• DoubleHookz: Social media copywriting, online marketing strategy along with press releases, newsletters and promotional content for startups

Manager of fashion-centric mobile applications

• Drove editorial, marketing, budgeting, scheduling and PR strategies
• Worked closely with in-house team of app developers and graphic designers and planned product UI’s
• Managed team of freelance photographers from five cities to generate fresh content
• Maintained digital database of fashion products from local stores across five cities for our aggregator app
• Assisted chief editor for Bollywood infotainment website ‘Biscoot’ with fact checking and sub-editing
• Covered and reported on fashion and entertainment events and researched articles including text copies, photo stories and video scripts

Started out as a writing intern and was promoted to Senior Editor—Fashion and Lifestyle for a local weekly newsletter aimed at college youth in Indore, India.

• Interviewed city designers, fashion bloggers, musicians and college students
• Carried out own photography for Street Fashion section
• Wrote original features for online website and print newsletter