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Apoorvaa S Raghavan, Deputy Manager — Go-to-Market & Channel Strategy

Apoorvaa S Raghavan

Deputy Manager — Go-to-Market & Channel Strategy·Havells India Ltd.

India

Master's degree, Marketing & Strategy

Work experience

Total years of experience: 2 years, 1 months

Deputy Manager — Go-to-Market & Channel Strategy

February 2025 - Present

Havells India Ltd.

Bengaluru, India

February 2025 - Present

Go-to-market and channel strategy role at one of Indias leading consumer electricals brands — managing new product launch execution, B2B demand pipeline
development, and channel activation for industrial and panel builder segments.
✔ Demand Pipeline — ₹75L+: Built a structured demand pipeline worth ₹75L+ across 20+ panel builder and real estate builder accounts — mapping site
level requirements, tracking specification-stage conversations, and converting pipeline into stocking commitments.
✔ MCCB Product Launch — Dealer Activation: Supported the MCCB product launch by activating 3 dealer counters and enabling initial product stocking
in a low-penetration market — driving early-stage product trial for a newly launched SKU.
✔ Pricing & Discounting Frameworks: Designed account-level pricing and discounting frameworks to sustain product movement and balance dealer
incentives against low inherent product pull.
✔ Go-to-Market Insights: Analysed deal conversion gaps to identify pricing, brand perception, and specification-stage barriers — translating field-level
findings into go-to-market and product strategy inputs.
• Cross-Functional Collaboration: Coordinated with product, sales, and operations teams to align field-level customer feedback with upstream product
positioning and marketing decisions.

Company industry:
Consumer Electronics
Job role:
Sales

Marketing & Sales Management Trainee

May 2024 - January 2025

Havells India Ltd.

Bengaluru, India

May 2024 - January 2025

Graduate management trainee rotation across retail channel management, category activation, and distributor strategy — spanning personal grooming, water
heater, and modern format retail (MFR) categories.
✔ Retail Penetration — 2% Store Coverage Growth: Expanded retail footprint in the water heater category by identifying untapped geographies —
securing placements in high-volume outlets.
✔ Distributor Efficiency — 80% Improvement: Improved distributor operational efficiency by 80% through compliance audits and structured training
sessions — increasing order volumes across the network.
✔ Consumer & Competitor Research: Conducted structured market research and competitor benchmarking to identify assortment gaps, pricing
misalignments, and unmet consumer needs.
✔ Cross-Selling Campaigns: Designed and executed cross-selling campaigns for retail partners — improving product visibility and sell-through rates
across target outlets.
• Planogram & SKU Compliance: Monitored planogram adherence, SKU availability, and in-store promoter effectiveness — improving execution
standards in key outlets.

Company industry:
Consumer Electronics
Job role:
Sales

Education

Indian Institute of Management (IIM) Rohtak

April 2024

April 2024

Master's degree, Marketing & Strategy

India

Amrita Vishwa Vidyapeetham

April 2022

April 2022

Bachelor's degree, Computer Science & Engineering

India

Skills

DATA DRIVEN DECISION MAKING
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
MARKET POSITIONING
Intermediate
MARKET POSITIONING
Intermediate
STAKEHOLDER MANAGEMENT
Intermediate
STAKEHOLDER MANAGEMENT
Intermediate
GO TO MARKET STRATEGY
Intermediate
GO TO MARKET STRATEGY
Intermediate
PRODUCT MANAGEMENT
Intermediate
PRODUCT MANAGEMENT
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
ASSORTMENT PLANNING
Intermediate
ASSORTMENT PLANNING
Intermediate
MARKET RESEARCH
Intermediate
MARKET RESEARCH
Intermediate
PRODUCT STRATEGY
Intermediate
PRODUCT STRATEGY
Intermediate
SALES
Intermediate
SALES
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
CATEGORY MANAGEMENT
Intermediate
CATEGORY MANAGEMENT
Intermediate
CHEMISTRY
Intermediate
CHEMISTRY
Intermediate
COMPUTER SCIENCE
Intermediate
COMPUTER SCIENCE
Intermediate
ELECTRONICS
Intermediate
ELECTRONICS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
MEDIA MANAGEMENT
Intermediate
MEDIA MANAGEMENT
Intermediate
PRODUCT MARKETING
Intermediate
PRODUCT MARKETING
Intermediate
CROSS FUNCTIONAL COORDINATION
Intermediate
CROSS FUNCTIONAL COORDINATION
Intermediate
COMPUTER PROGRAMMING
Intermediate
COMPUTER PROGRAMMING
Intermediate
CUSTOMER INSIGHTS
Intermediate
CUSTOMER INSIGHTS
Intermediate
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
USER REQUIREMENTS DOCUMENTS
Intermediate
USER REQUIREMENTS DOCUMENTS
Intermediate

Social profiles

Languages

English

Expert

Hindi

Native Speaker

Tamil

Intermediate

Malayalam

Intermediate

Hobbies and interests

Family
form publishing.
consistent long
sustained
cultural essays,
literary
Publishing
Independent Writing
Family
form publishing.
consistent long
sustained
cultural essays,
literary
Publishing
Independent Writing
Book Reviewer

Beyond my professional life, I’m an avid reader and run a dedicated book review page on Instagram where I share thoughtful takes on thrillers, romances, and horror novels. Over the past year, I’ve cultivated a growing and engaged community of readers and authors, regularly collaborating with writers and publishers for early reviews of upcoming titles.

Volunteering with
driving sustained reader engagement through consistent long form publishing.
Substack publication focused on literary and cultural essays,
Publishing
Independent Writing
Volunteering

With Gandhi Global Family, I contribute to humanitarian initiatives focused on supporting widowed and underprivileged women. My role involves organizing and participating in donation drives to provide essential food supplies and financial assistance to those in need