Aprajeeta Tripathi

• Leading the creation of editorial content and digital strategies for the marketing and
advertising sector. Interviewing marketing executives and tracking industry trends
to position the brand as a thought leader.
• Partner with social and marketing teams to develop compelling story angles and
drive growth.
• Report on major in-house events and industry awards to deliver engaging digital narratives.
• Curate the official website newsletter and execute SEO best practices to maximise audience reach.
• Published articles: Author Page

• Leading the creation of editorial content focused on the marketing and advertising industry.
• Collaborate with marketing and editorial teams to develop story angles and digital strategies.
• Covered in-house events and awards.
• Maintain quality control and ensure SEO best practices.
• Published articles: Author Page

• Created digital-first articles, features and multimedia content.
• Assisted in social media content planning and execution.
• Appeared in multiple BE Famous videos, a series focused on influencer interviews.

• Conducted research and interviews for editorial stories.
• Wrote supporting content for articles and newsletters.
• Helped with editorial calendar management and content scheduling.
• Interviewed marketing experts for a 75-part series called The Independent Marketer.

• Wrote editorial pieces for institute publication during postgraduate program.
• Published work available at: Articles