April Encina

Marketing Management
Developed and implemented short-term and long-term marketing strategies aligned with company goals and student recruitment
targets.
Managed the academys digital marketing channels including Facebook, Instagram, TikTok, YouTube, website content, and email
marketing.
Planned and organized monthly content calendars for multimedia campaigns, seasonal promotions, and student engagement activities.
Created and supervised marketing materials including captions, promotional content, brochures, posters, and advertisements.
Coordinated video shoots, photo documentation, campus tours, and promotional content production for branding and social media.
Monitored marketing KPIs and campaign performance to improve engagement, inquiries, and conversion rates.
Strengthened brand consistency across online and offline marketing platforms.
Business Development
Assisted in B2B marketing and developing partnerships and maintaining communication with agents, students, and international partners.
Supported inquiry management and lead follow-up to improve enrollment conversion.
Coordinated with different departments to ensure smooth implementation of marketing campaigns and student-related projects.
Helped identify business growth opportunities and promotional strategies for seasonal programs and school events.
Assisted in improving customer experience and student satisfaction through engagement initiatives and information management.
Content & Communications
Managed and responded to student and client inquiries professionally through email and messaging platforms.
Prepared reports, presentations, announcements, memos, and promotional communications.
Created SEO-friendly content and marketing copy for social media and website use.
Conducted competitor and market research to support marketing decisions and campaign improvements.

Supported B2B marketing and business development operations for furniture manufacturing and export services
Coordinated with international and local clients regarding quotations, inquiries, and account support
Assisted in digital marketing, social media management, and online product promotion
Conducted market analysis and competitor research to support business growth initiatives
Maintained customer records, sales documentation, and marketing reports
Collaborated with sales and operations teams to ensure smooth customer service and order coordination
Assisted in strengthening client relationships and improving customer satisfaction
Supported promotional events, exhibitions, and business presentations

Assisted psychologists and clinic staff in daily clinical and administrative operations
Supported patient scheduling, intake coordination, and records management
Assisted in preparing psychological and clinical reports for clients under the supervision of licensed professionals
Drafted and organized client documentation subject to review, fact-checking, proofreading, and approval by licensed psychologists
Assisted in organizing psychological assessment materials and clinical documentation
Maintained confidentiality of sensitive patient information and clinic records in compliance with ethical standards
Coordinated communication between clients and clinic personnel
Provided administrative and customer service support in a professional healthcare environment
Maintained organized filing systems for reports, assessment records, and client documentation
Collaborated with healthcare professionals to support efficient clinic operations and quality client service