Senior PR & Marcom Executive
Mövenpick Hotel West Bay Doha
مجموع سنوات الخبرة :22 years, 4 أشهر
• Manage online reputation by acknowledging and responding to guest reviews on TPI (Third party intermediaries) and comments or inquiries on social media platforms.
• Responsible in creating, planning and scheduling social media content to maximize engagement.
• Oversee correct usage of hotel logo across all marketing materials both online and offline channels.
• Build strong relationship and network with media.
• Monitor media coverage on newspapers, magazines, social media sites and blogs.
• Organize, coordinate and oversee public relations activities and communications including press releases, social media, and articles and media kits.
• Develop and distribute press releases and liaise with media to ensure consistency of promotion and maximize exposure.
• Conceptualize, develop and implement marketing campaigns, in coordination with all departments for execution.
• Manage annual marketing plan and budget.
• Responsible in the development, production and distribution of marketing materials to generate sales leads.
• Responsible in developing, designing and overall layout of hotel marketing materials such as flyers, posters, brochures, advertisements and other hotel materials using computer software.
• Responsible for creating and implementing PR and marketing strategies and plans for the hotel.
• Building relationships with the media and clients.
• Supervising content production.
• Arranging press conferences and events.
• Overseeing social media PR strategies and implementing them, as well as all digital marketing campaigns and marketing.
• Responsible for all media placements, hotel collateral and image in the market.
• Plan and execute annual public relations and marketing activities to support the business objectives of the hotel.
• Increase market share and media coverage.
• Manages internal communications and marketing budgets.
• Coordinates with media to provide required information.
• Assist in media planning.
• Ensure proper media placement.
• Compilation of and adherence to marketing reports.
• Organization and monitoring of all marketing collaterals.
• Cooperation with all departments.
• Keep good relation with advertising agency and ensure all materials have been proof read and approved by the Marketing Manager.
• Assist in the conceptualization and planning of marketing promos, organizing and implementing the projects assigned in the area of responsibility. Understands the objectives of the project as well as the promotional procedures to be followed.
• Prepare logistics needed for every project to be implemented.
• Coordinate with personnel department for manpower requirement, for vehicle support, with warehousing personnel for logistics requirement and with accounting department for financial requirement.
• Brief respective project coordinators regarding the objective and mechanics of every project to be undertaken and take the initiative to lead in its preparation and final implementation.
• Monitor, review and submit required progress reports to unit head.
• Plan and prepare the schedules of activities and personnel (e.g. organization of teams, promo girl schedules, promotion permits, etc.). Prior to deployment, ensure personnel have undergone briefing on mechanics and procedures of the activity, product knowledge and the objectives to be achieved.
• Prepare costing statements of clients.
• Update from time to time on the development and status of assigned on-going projects and submit weekly progress reports of the activities being done with qualitative comments and analysis, competitor reactions and activities and other feedback.
• Prepare and submit post evaluation reports for completed projects after completion of activity.
• Monitor the withdrawal of sampling/selling stocks from warehouse, preparation of all materials and equipment needed ensuring that all are available and complete before proceeding to the sampling venue or site. These also include monitoring the status and hygiene of stocks, materials, equipment and maintenance of company vehicles.
• Preparation of company’s weekly news letter.
• Handle customer support for Tagalog and English speaking customers.
• Handle communication with vendors and service providers.
• Perform other production matters for the web sites and operation of the company.
• Responsible in entertaining guests and unit owners/tenants by greetings in a prompt and courteous
manners.
• Responsible in answering, screening and directing phone calls.
• Ensure the retrieving, sorting and distribution of incoming mail, parcels, circular and billing letters of
residents/guests.
• Deal and take notes of unit owners/tenants complaints with their unit maintenance and refer them to the
department in charge.
• Conceptualize ideas, comprehensive designs and actual execution of work to final artworks.
• Prepare advertising campaigns such as collaterals, brochures, flyers, posters, print, billboard and other
advertising materials.
• Conceptualize, design, layout and prepares marketing materials such as marketing kits compose of
brochures, flyers, packaging and other marketing requirements.
• Prepare outdoor advertising such as panaflex, neon, brass and stainless signages, cut out stickers,
photographic printing on tarpaulin, drop banners, streamers, coco cloth, silkscreen and offset printing,
standees and others.
• Assist office in acquiring and developing new and old accounts and meet clients advertising needs.
• Assist in client, sales, creative and production coordination.
• Assist in the smooth flow of office transaction.
• Make company quotations and actual cost estimates on given projects.
• Assist in entertaining call-in-clients as well as walk-in-clients.
• Notify and assist in follow-ups of client’s payment obligations.
• Assist in purchasing materials and supplies for production need.
• Assist production personnel’s in delegating their duties.
• Coordinate with suppliers, contractors and others to ensure steady workflow.
• Schedule installation, dismantling and production deadlines.
• Assist office in acquiring and developing new and old accounts and meet clients advertising needs.
• Improvise existing logo, printing contest (Sappi Trading of the Year 2001).
• Organize and supervise exhibit (Printech Manila 2000, World Trade Center).
• Assist in the promotional activities of the company.
• Assist in the company’s advertising and marketing strategies.
• Handle accounts for advertising firms.
• Monitor and follow-up incoming client requirements.
• Compose company quotations and graphic needs.
• Perform and close deals or transactions.
• Assist in the company’s sales and other office works.
• Represent the company in different organizations (e.g. International Design Network Club).
• Teach basic techniques for drawing and sketching to children ages four to 12 years old.
• Teach children to make accessories e.g. necklaces, bracelets.
• Teach children to make handmade papers and origami (art of folding papers).