Marketing Specialist
Johnson & Johnson
Total years of experience :3 years, 0 Months
As a member of the Marketing Communications team, managed key product and event marketing across multiple business unit portfolios across MedTech and EdTech.
Key Responsibilities
• Project managed digital marketing campaigns including development of creative assets for social media, emails, press releases and webpages according to brand guidelines.
• Lead ad campaigns for all stages of consumer lifecycle by strategic planning, asset development, and budgeting to execute projects down to the finish line.
• Monitored, analysed, and adapted to marketing performance using multiple creative formats and competitive analysis, compiled and presented reports to key stakeholders.
• Managed internal and external communications along with the leadership team to boost engagement for townhalls, conferences, webinars and presentations.
• Conducted due diligence, review, and approval with multiple legal, medical, regulatory, and marketing stakeholders for all short and long-form content.
Key Achievements
• Collaborated with senior product managers to define marketing objectives across key business units and built a strong digital presence with a 96% success rate.
• Developed messaging, branding and delivery strategies for priority product campaigns and received 6-7% engagement compared to industry average of 0.5-2%.
• Managed professional and commercial education event campaigns and sponsorships including conferences and trade shows resulting in 35% increase in attendance.
• Expanded reach by 180% and generated leads to target untapped users.
• Initiated and strategically designed website content and digital campaigns for major global campaigns gaining traction for a $20M portfolio.
Employed as a member of the Marketing team for the SaaS platform, managed product marketing and partnership launch strategies with airlines and freight forwarders.
Key Responsibilities
• Developed and executed digital marketing campaigns including development of creative assets for social media, website, press releases, blogs, product tours and emails.
• Executed social media marketing and public relations strategies for partnerships, events, webinars, sponsorships, and product launches.
• Conducted digital marketing review and approval with multiple partner airlines.
• Managed ad campaigns including formulating objectives, development of creative assets, strategic planning, and budgeting to execute campaigns on multiple channels.
• Monitored, analysed, and adapted to marketing performance using multiple creative formats and A/B testing.
Key Achievements
• Collaborating with top partner airlines to define digital marketing objectives for successful launch campaigns with 13% engagement compared to industry average of 4%.
• Coordinated product development and marketing across 12 sprints to successfully launch multiple new app features.
• Planned and developed strategy for webpage SEO and product tours on website and app resulting in an increase of product tour usage by 72%.
• Lead priority conversion campaigns which increased bookings by 65% and searches by 87% across the app and website.
As a member of the Marketing team of the F&B business, managed the performance and marketing of the online store and key product campaigns.
Key Responsibilities
• Managed brand image and activity on multiple social and digital media networks.
• Developed and executed digital marketing campaigns including development of creative assets for social media and emails.
• Organized cross-platform content strategies by developing marketing assets like blogs and editorials.
Key Achievements
• Managed online store performance with a 58% increase in store visits.
• Initiated influencer campaign and got 24 influencers on board to market premium products.
• Generated leads through email marketing campaigns with an open rate of 42%.
Employed as a member of the Business Development team of the digital marketing agency, managed prospective leads and coordinated onboarding of new accounts.
Key Responsibilities
• Identified possible leads in multiple industries across UAE using extensive market research.
• Interacted with prospects regularly to build meaningful relationships and understand their digital marketing needs.
• Planned and managing social media campaigns for downstream marketing.
• Managed messaging and delivery on social media and website.
Key Achievements
• Coordinated the onboarding of 57 businesses to the agency with a 78% success rate.
• Lead a search campaign with a 38% increase in search and a 27% increase in website visits.