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Mamta Anuraag Jalali, Lead Marketing & Digital

Mamta Anuraag Jalali

Lead Marketing & Digital·FireFly Concepts

United Arab Emirates

Master's degree, Marketing

Work experience

Total years of experience: 22 years, 0 months

Lead Marketing & Digital

March 2018 - Present

FireFly Concepts

Dubai, United Arab Emirates

March 2018 - Present

Firefly is a part of a group offering designer marine crafts, architectural accessories & a marketing consultancy. I manage 360-degree marketing which incorporates leading & creating marketing & positioning strategy, brand strategy, content strategy and curation. Manage ATL/BTL, digital marketing - SEO/SEM, social media, performance marketing (customer funnel), PR, Influencer & affiliate marketing, CRM, events, research & manage department budgets. Drive analysis of customer journey and market potential via customer trends and insights. Part of business development and investor pitches. Work on the expansion plan to Canada, UK, UAE & Singapore. Report to the Business Director and manage a team of marketing professionals.
Achievements:
• Successful marketing plan for an Eco-Luxury Beauty E-commerce and beauty retail (Kera health, thesecretskin.com) Digital Marketing Strategy, social media, product portfolio, PR, content management & growth marketing. Panning UK/US/UAE market.
• Improved CLV for the fintech, ww.cashvisory.com Singapore by 30% by researching, AB testing and suggesting an enhanced user journey and acquisition.
• Strategic marketing plan and roll out for natural health care, business set up services, fine dine restaurant chain, beauty retail chain, FMCG, EdTech and online apparel retail - Artees/Fancape.
Company industry:
Marketing
Job role:
Marketing and PR

Marketing Manager

July 2016 - February 2018

Al Futtaim Group

United Arab Emirates

July 2016 - February 2018

50-year-old conglomerate with 50+ verticals spread across 44 Countries.
Handled all marketing functions for F&F (UK) & Kiabi (French). Managed retail brand marketing, strategy and implementation across GCC for value fashion and fashion retail as a category. Implemented integrated marketing comprising of online, offline, PR, events, activations and CRM. Facilitated innovative marketing via deep consumer understanding and leveraging insights from formal and informal research. Cohesively worked with business teams, operations, brand principals across UK and France for the growth of the brand. Optimized brand assets and managed the brand budgets. Drive agencies and internal teams to achieve out of the box activation across platforms.
Achievements:
•Drove business growth by enhancing “resonance & awareness” for F&F by 5% in GCC in 9 months.
•Launch plan for Kiabi E-Commerce, retail stores, mall activation and the loyalty program.
•Turned 93% of retail presence to Profits via ROI driven marketing activations online + in mall stores.
•Increased Mall Visibility of the brand by 80% purely via mall management relationships and cross branding.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

AVP

July 2015 - June 2016

Mashreq Retail

United Arab Emirates

July 2015 - June 2016

Developed a retail marketing tool box for the oldest financial institution in the UAE. Created and implemented the yearly strategic plan. Conducted detailed consumer segmentation and focused marketing activities for potential segments and interest groups. Managed ATL/BTL, online, social media, email marketing, events, exhibitions, vendor negotiations & media agencies and financial planning for the brand.
Achievement:
•Received an award for exceptional performance for the marketing tool box.
•9% conversion on outbound channel (Comicon), by creating high relevance and scripted training.
Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Marketing Lead

May 2014 - May 2015

WizHeadz & Co.

Dubai, United Arab Emirates

May 2014 - May 2015

WizHeadz & Company is a business consultancy with operations in 4 countries. As a Lead marketing consultant I handled marketing programs across various industries like education, radio channels, real estate, fashion accessories and ancillaries.
Achievements:
•Organic increase of visitors to the new website. (145%)
•Build skill based successful teams’ eradication duplication by BSC implementation.
Company industry:
Banking
Job role:
Marketing and PR

July 2012 - May 2014

July 2012 - May 2014

Corporate Communications Manager

January 2012 - January 2013

Jashanmal Group

United Arab Emirates

January 2012 - January 2013

Jashanmal Group is one of the oldest retail & wholesale company with over 60 international brands in fashion retail, appliances, luggage, beauty, perfumes & gift accessories. My role encompassed marketing as well as corporate communications.
Corporate Marketing Strategy & Execution
• Yearly strategic marketing plan and implementation, with focus on consumers in the MENA as well as principal partners in the US and the UK. Build the corporate identity manual, corporate website (www.jashanmalgroup.com), newsletter, corporate presentation, and corporate video.
Strategy, Planning & Implementation for individual brands
• Kipling/Kate Spade/CKU/Multi brand Jashanmal Stores: Social media plan, content mgt. and instore activations.
• Cross-Pens, watches & accessories: social media strategy & performance marketing planning and execution.
Achievement:
• Appreciation from the Cross-international marketing lead for the online and offline recommendation for 2012-2013. 1300% ROI on expenditure on the Cross business via social media and performance marketing.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

DGM Marketing

May 2011 - May 2012

DGM Marketing “WizHeadz & Company

Mumbai, India

May 2011 - May 2012

WizHeadz & Company is a business consultancy with operations in 4 countries.
Built brand marketing strategy with budgets and ROI indicators. Media planning and buying, creative, research, vendor management, store launches, CRM, loyalty programs, PR, Events, social media marketing & online strategy and implementation for the brands like: Mazda, Lufthansa, Tom ford, Reebok, Adidas. Handled a team of 8 people and lead all marketing activities.
Achievement:
• Luxury brand message training to the retail staff as way to sell brands for fashion accessories leading to 10% higher conversions.
Company industry:
Business Consultancy Services
Job role:
Marketing and PR

Senior Manager

February 2010 - May 2011

DB Corp

India

February 2010 - May 2011

Marketing lead on DVB. The marketing role encompassed driving the brand health, consumer connect, trade resonance and sales forecasting, training and implementing marketing plans for achieving business results. Reporting to VP Marketing. Handle B2C as well as B2B marketing initiatives.
Achievement:
•Promoted DB ASSIST: Media tool, which effectively enhanced the image of the publication across the trade fraternity. (5% increase in the brand health in a period of 6 months)
Company industry:
Media Production
Job role:
Management

Marketing Manager

February 2007 - January 2010

McDonald’s

India

February 2007 - January 2010

Handled the marketing function for McDonald’s India. Planned & implemented 31Q strategic marketing, new product launches, shopper marketing, brand promotions, pricing, retail branding and its impact assessment, good value rating, brand track & mystery audits, events, budget planning and management.
Achievements:
• Planned and managed the PAN India “Nuggets” launch: ATL & the first in India “The Pogo Human Viral activity”, airport innovation and online innovation, which featured in the McDonald’s worldwide white papers.
• Highest ever meal UPT (Units per thousand) 340 for the meal promotions, raising profitability by 200%.
• Penny Profit pricing strategy drove an additional benefit of 1 million dollars in 3 months.
Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Group Projects Manager

May 2004 - January 2007

Ipsos

United Arab Emirates

May 2004 - January 2007

Handled multiple market research and brand consulting projects, focusing on domain level knowledge to enable consumer modeling, analytics, and inferences. Worked across 25 industries during this tenure. Few stellar brands worked with were Shoppers Stop, Nokia London, TNT, Disney, Sony TV, Times of India, Bi-century Germany, Whirlpool & UPS.
Achievement:
• Developed a consumer model for Disney to enable advertisers evaluate effective programs for their category which is presently used as a sales stack for the channel.
• Barista Coffee reached 95% mystery audit scores due to benchmarking initiatives.
Company industry:
Marketing
Job role:
Management

Education

Amity Business School

September 2021

September 2021

Master's degree, Marketing

India

Delhi University

September 2021

September 2021

Bachelor's degree, Economics

courses: Digital Marketing XLRI

Skills

Public Relations
Expert
Public Relations
Expert
Corporate Communications
Expert
Corporate Communications
Expert
Website Management
Expert
Website Management
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
ADVERTISING
Expert
ADVERTISING
Expert
BUDGETING
Expert
BUDGETING
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
RESEARCH
Expert
RESEARCH
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Content
Expert
Content
Expert
Public Relations
Expert
Public Relations
Expert
SEO/SEM
Expert
SEO/SEM
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Events
Expert
Events
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Performance Marketing
Intermediate
Performance Marketing
Intermediate
ATL/BTL
Expert
ATL/BTL
Expert
Public Relations
Expert
Public Relations
Expert
Corporate Communications
Expert
Corporate Communications
Expert
Website Management
Expert
Website Management
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert

Languages

French
Expert

Training and Certifications

Training
Digital Marketing
XLRI
Mar 2019
Show credentials