Senior Manager - Events, Marketing, Project Management, Sponsorship, and CSR
ADQ
Total years of experience :19 years, 9 Months
• Implemented marketing and communication strategies, both internal and external, using comprehensive plans and media tactics for effective execution.
• Planned and executed diverse events such as launches, exhibitions, and trainings, while maintaining an event calendar and collaborating with external parties to boost brand awareness (in-person, virtual, hybrid).
• Enhanced media presence across local, regional, and international outlets, establishing the organization as a reputable authority and training executives in media relations.
• Managed sponsorship programs, identifying partners, negotiating agreements, and monitoring day-to-day performance for maximum value (ie: NBA, UAEFA, UAE Team ADQ, UAE Team Emirates, F1, and others).
• Oversaw procurement processes and managed relationships with various internal service providers and suppliers, negotiating agreements for cost savings and quality assurance.
• Contributed to the ESG initiative endorsed by ADQ as part of a committee, ensuring alignment with environmental, social, and governance goals.
• Delivered a comprehensive scope, proficiently managing customer service and administrative responsibilities to ensure seamless and efficient operations.
Key Projects:
COP27, Sharm El Sheiakh, Egypt, 2022
Abu Dhabi Sustainability Week (ADSW), UAE, 2023
World Government Summit (WGS), UAE, 2023
COP28 UAE (Branding and Experience) UAE, 2023
• Contributed to COP28 UAE branding and experience strategy, ensuring brand consistency, and enhancing its appeal.
• Led efforts in overseeing the visual presence and marketing projects for COP28 UAE, including successful launch campaigns that amplified the initiative's impact.
• Assisted in event execution, creating visitor journeys, integrating digital features, and managing logistics.
• Supported COP28 UAE's visitor experience strategy, focusing on accessibility, inclusivity, and engagement.
• Provided administrative assistance, including calendar management, report preparation, and handling event inquiries.
• Collaborated on sustainability initiatives and stakeholder coordination to meet event requirements and manage the budget.
• Portfolio Management and Financial Performance: Ensured the successful management of the assigned portfolio of properties, exceeding budgeted financial goals and achieving operational performance objectives.
• Integrated Marketing Function: Led the end-to-end integration of the marketing function, aligning it with the marketing budget to unlock the market's full potential and achieve long-term ambitions.
• Revenue Growth and Marketing Strategies: Implemented annual marketing strategies that resulted in incremental revenue growth for the company's real estate portfolio of commercial properties. Led strategic planning, budgeting, and differentiation efforts to enhance the ALDAR brand.
• Team Leadership and Performance Management: Provided guidance, evaluation, and mentorship to marketing personnel, optimizing individual and team performance through training and development opportunities.
• Maintained strong media relations and adjusted marketing materials based on market conditions, customer insights, and emerging opportunities.
• Strategic Marketing Leadership: Spearheaded marketing and business development initiatives for retail space, including shopping malls, to drive business growth through effective promotional campaigns and compelling marketing strategies.
• Strategic Planning and Market Research: Conducted comprehensive SWOT analysis, market research, and competitor analysis to develop strategic plans for marketing the company's products. Implemented ATL and BTL advertising, PR, events, and promotional activities.
• Growth Planning and Expansion: Drove ambitious growth plans and expanded ALDAR projects' footprint by devising long-range planning, market research, budgeting, pricing, and forecasting strategies.
• Market Positioning and Corporate Contact: Positioned the company as a market leader through concise messaging and positioning. Served as a key point of contact for ALDAR projects sites and the corporate marketing department, coordinating marketing activities and updates.
• Financial Management and Performance Tracking: Monitored and managed financial responsibilities, including budgets, marketing spend, and forecasts for ALDAR projects and the Core Business portfolio. Implemented strong tracking systems to control inventory, contain expenses, and improve marketing performance.
• Business Development and International Representation: Leveraged innovative ideas into successful promotional and business development initiatives. Implemented PR and communication plans, marketing campaigns (including digital and social media), and successful advertising campaigns. Actively participated in international events, capturing new business opportunities, and fostering strong business relationships
• Senior Support and Interface: Acted as a senior support to management, serving as an interface between management and allocated marketing initiatives.
• Sales and Market Improvement: Developed and improved sales for products and services, executing business strategies to generate new revenues and outperform competitors in highly competitive markets. Implemented effective post-sales information reporting systems and improved market visibility.
• Business Planning and Operations Oversight: Oversaw overall business planning, customer service delivery/operations, marketing, and new business development. Implemented innovative sales and marketing programs to drive growth and success.
• Market Assessment and Brand Positioning: Led strategic market assessments to determine the optimal service, price, and brand positioning for maximizing market penetration and profitability. Positioned ALDAR as a leader in commercial real estate marketing through innovation, strategy, and effective communication. Industry Expertise and Communication Strategies: Demonstrated extensive experience in large-scale real estate developments in the UAE. Provided inputs for robust international communications, print production, and website strategies. Assisted the organization in understanding industry events and client environment.
• Provided full-service marketing support for the company to grow businesses and strengthen brands through effective marketing initiatives
• Created robust advertisement campaigns covering a wide range of media plans to outperform averages in the industry
• Drove incremental revenue through extensive research of targeted markets and customers and effective BTL activations, trade promotions, and utilization of market data
• Developed strategic relationships and formulated tactical plans to create new business partnerships yielding profitable account development and growth.
• Provided full-service marketing support for the company to grow businesses and strengthen brands through effective marketing initiatives
• Created robust advertisement campaigns covering a wide range of media plans to outperform averages in the industry
• Drove incremental revenue through extensive research of targeted markets and customers and effective BTL activations, trade promotions, and utilization of market data
• Developed strategic relationships and formulated tactical plans to create new business partnerships yielding profitable account development and growth.
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