Marketing Manager
Pico
Total years of experience :15 years, 9 Months
Develop and execute the marketing calendar
Prepare the annual operating budget
Develop digital brand marketing strategy, integrating social media, email, PPC
Plan and execute SEO strategy, evaluate web traffic and conversions for regional microsites
Liaise with MENA regional offices in Bahrain, Egypt, Qatar and Saudi Arabia and global HQ in Hong Kong
PR & Advertising: Plan and develop advertisements and editorials in industry publications
Building strategic alliances in the form of sponsorships, barter agreements, memberships, joint marketing and cobranding agreements
Work with agencies, freelancers & in-house designers to develop assets for campaigns & collateral
Drive adoption of sustainable business practices & promote environmental consciousness amongst Pico Dubai staff
Key achievements:
Helped build two new departments to strengthen Pico UAE’s communications capabilities: Corporate Communications - to manage the Pico brand in MENA, and Pico Plus - the Pico Group’s in-house communications agency.
Established competencies from ground up, setting up project reporting systems and content library
Spearheaded Pico’s involvement in Earth Hour, the world’s largest grassroots environmental movement
Assisted in over 30 proposals for Events and Exhibitions teams for clients
Formalized the implementation of Pico Group CSR commitment in Dubai
Singlehandedly managed 3 pro-bono projects for EWS-WWF, a national non-profit environmental organization: Earth Hour 2015, Earth Hour 2016, Caracal Desert Challenge 2016
10 Social media campaigns executed
• Devise marketing strategies to communicate the brand’s value proposition to target customers
• Manage traditional and digital marketing activities - social media posts, mobile app content, blogs, email campaigns, PPC campaigns, web analytics, newsletters
• Formulate and deliver presentations for sales pitches
• Develop and maintain CRM (customer relationship management) database
• Launched KPI’s social media channels
• Launched ‘UAE Business Guide’ mobile app for Android and iOS
• Executed marketing campaign for ‘SME Champion Awards’ at the SME World Summit in Dubai
• Tools used include Twitter, LinkedIn, Blogger, WordPress, HootSuite, TweetDeck, YouTube, Zoho, Google Analytics, Google AdWords
• Planned and executed all brand building campaigns
• Launched and managed Vanilla-Beans’ social media channels
• Served as key account manager for multiple accounts; presented proposals to prospective clients
• Supervised the Knowledge Management and IT Recruitment divisions, increasing closure ratio from 4% to 58%
• Managed all short term projects within critical timelines, ranging from 6 months to 1 week, managing teams of 2 to 15
• Tools used include LinkedIn, Facebook, Google Apps
• Managed and developed out web-based projects for British Petroleum and PWC in Microsoft .NET, using SDLC and Agile methodologies
• Supported the Nike Global Store System, and rolled out weekly GSS upgrades
• Volunteered ownership of internal projects like the Infosys network usage system and Carpool system
• Tools used include MS SQL Server, Visual Studio and Visual Source Safe