Arby Mohamad, Digital Marketing Executive

Arby Mohamad

Digital Marketing Executive

Sharaka Holdings

Location
Qatar
Education
Bachelor's degree, Electronics Engineering
Experience
10 years, 7 Months

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Work Experience

Total years of experience :10 years, 7 Months

Digital Marketing Executive at Sharaka Holdings
  • Qatar - Doha
  • My current job since September 2020

Focused on overseeing subsidiaries account in the Real Estate, Wellness, and Education Sector. Main accounts: Le Mirage, Sherborne Qatar, Diet Delights, Flavors Cafe, KidZania
Responsible for developing editorial content on social media pages
Handles campaigns, activations, and influencer collaborations for a specific marketing objective.
In charge of content creation and ideation, pitches the idea to subsidiaries and involved in the production and release of content on multi-channels.
Responsible for handling cross-marketing between subsidiaries to increase brand awareness and generate footfall.
Plan and organize promotional and social events and activities for Le Mirage residents, potential clients, and blogger nights.
Build, plan and implement the overall digital marketing strategy
Assisting in the formulation of strategies to build a lasting digital connection with consumers
Planning and monitoring the ongoing company presence on social media
Launching optimized online advertisements to increase company and brand awareness
Prepares reports, analytics, and marketing pitch decks for campaigns

Social Media Specialist at Infinity Marketing Solutions
  • Qatar - Doha
  • July 2019 to September 2020

Experienced in handling different accounts in financial institutions, hospitality industries, schools, F&B, fashion, and beauty and wellness spas.
Major client: Doha Bank
Responsible for handling their Corporate and Retail Social Media Content
Attending corporate, CSR and annual events, doing a live coverage across different platforms
Launching campaigns and sponsored ads
Planning, implementing and monitoring client's Social Media strategy to increase brand awareness, reach, and impressions across different platforms
Creation of relevant & original social media content, making sure it is aligned with the company's brand, vision and tone of voice
Cultivation of leads and sales, and reputation management Managing of online community to ensure timely response and positive engagement with the brand

Account Manager at Osool Media
  • Qatar - Doha
  • January 2019 to July 2019

Manages digital budgets and improves performance of Paid Search advertising and organic search traffic.
Coordinate and manage the creation of all digital content such as website, blogs, press releases and podcasts, infographics, videos.
Establish online presence, brand awareness. and designs digital media campaigns according to business goals
Work closely with marketing team to develop social media strategy, replacing overt sales pitches with more focus on engagement and customer care
Personally shot and edited photos & videos, saving in production expenses while still creating high-quality and engaging content.
Assist in building relationships with vendors and creating cost-efficient contracts.
Analyze the business requirements of all departments to determine their technology needs
Carry out direct marketing and sales activities and liaise closely with sales & marketing department on internal and external communication to maximize advertising & promotional potential.
Following up new business opportunities, setting up meetings, & preparing presentations.

Administration at Qatar National Import and Export
  • Qatar
  • October 2017 to January 2019

● Establish and co-ordinate administrative policies and procedures
● Analyze incoming and outgoing memoranda, submissions and reports and prepare and co-ordinate the preparation and submission of summary briefs and reports to executives.
● Conduct research, compile data, and prepare papers for consideration and presentation by the managers.
● Liaise with departmental and internal officers for a smooth operation inside the company.
● As necessary, participate in disclosure management meetings regarding corporate issues, procedure and process.
● Tasked with knowing and complying with meeting notice requirements and acts as the point of contact for the General Manager.
● Prepare invoice, deal creations, financial statements and maintain electronic and paper records ensuring information is organized and easily accessible.

Project Coordinator at Paradigm Marketing
  • Qatar - Doha
  • April 2017 to October 2017

● Provide regular updates to clients on the progress of customer service projects and campaigns that directly affect each client.
● Coordinate internal projects and the main point of contact for each client and supplier and overseeing procurement process.
● Creating and drafting contracts, agreements, invoices and quotations and involved in coordinating projects from inception to completion.
● Manage content and handle Social Media Accounts (Instagram, Faceboook, Twitter, LinkedIn)

Sales Consultant at InterContinental Doha
  • Qatar - Doha
  • August 2016 to March 2017

● Coordinate sales team and performance, filing important documents and communicating relevant information.
● Respond to complaints from customers and give after sales support when requested.
● Complete follow up of revisions and corrections, review of documents, process of incoming orders, checking the accuracy of orders
● Provide support for all the exisistng members and manage the sales by cold calling potential customers.

Research Analyst at UL (Underwriters Laboratories) Verification Services Phils. PLC
  • Philippines
  • December 2014 to February 2016

Familiar with Middle East (Esp. GCC Countries) & Africa Region's Import & Export Regulation, Consumer Protection Law, Technical Product Requirements of Consumer Goods, Conformity Assessment and Technical Regulations.

Experienced with technical standards such as ISO, GSO, GCC, ASTM, AS&NZ standards and EU Directives.

Provides research support and analysis on a range of global conformity assessment, regulatory and technology
issues in support of UL’s global strategies and service development. Perform research and analysis, from a variety of international information sources, on topics based on business needs as directed by the Research Manager. Develop research reports, including conclusions and recommendations, in accordance with the research project plan.

Intern at Globe Telecom. Inc
  • Philippines
  • June 2014 to September 2014

Provides service to the network’s users. Consolidates reports and analyses them. Compiles and takes tests from different points of location around the Philippines. Reaches out to third party users (eg. GrabTaxi) and performs remote
system configuration.

Front of House - Usherette at Cultural Center of the Philippines
  • Philippines
  • August 2012 to October 2013

Provides safety, welfare and convenience to audience.

Education

Bachelor's degree, Electronics Engineering
  • at Far Eastern University - East Asia College
  • November 2014
High school or equivalent, Highschool Diploma
  • at Saint Joseph School of Novaliches Inc.
  • March 2009

-Top 1 during Senior Level -Physics Teacher for Teacher's Day -Official Secretary at the classroom

Specialties & Skills

Wireless
Regulatory Analysis
English
Test Engineering
Compliance Assessment
ANALYSIS
AUTOCAD
BROADCAST
CERTIFIED LOTUS PROFESSIONAL
COMMUNICATION SKILLS
COMPUTER HARDWARE
CREATIVE PROBLEM SOLVING

Languages

English
Expert
Tagalog
Expert

Memberships

Institute of Electronics Engineers of the Philippines
  • Member
  • March 2014

Training and Certifications

Basic Electronics (Training)
Training Institute:
Meralco Foundation Inc.
Date Attended:
May 2013
Duration:
60 hours

Hobbies

  • Playing in a band
    Performed at different events. (e.g. Birthdays, Debuts, Gigs)
  • Travel
    Prefers to travel and explore a lot. Experience local dining and get in touch with local people.