Areeba Atiq

NAP (Not A Pillow) – Co-Founder Built and launched a consumer startup from scratch, scaling the brand's Instagram presence to 100,000+ views within weeks of launch through targeted digital marketing. Achieved PKR 50,000 in profit in the first month of operations, validating product-market fit and demonstrating end-to-end entrepreneurial execution. Engro Energy Limited – Financial Liquidity Analysis Evaluated subsidiary performance of EPQL and EPTL including PKR 2.5bn PAT, analyzing revenue streams and cost structures to assess financial health. Reviewed the company's strategic transition from gas-based generation to lignite coal and renewable assets, assessing long-term profitability and energy sustainability. Fatima Fertilizers – Comparative Valuation Analysis Conducted comparative valuation using P/E, P/B, and EV/EBITDA multiples, identifying a 1.6x current ratio and 29.6% ROE against industry benchmarks. Performed liquidity and profitability analysis to determine investment attractiveness and benchmark Fatima Fertilizer's financial position against sector leaders.