Marketing and Event Specialist
Alamiya
Total years of experience :7 years, 5 Months
• Construct, execute and monitor marketing campaigns.
• Coordinate internally and externally (Production, Operation, and
Creative) to ensure client satisfaction.
• Manage projects and events under GEA’s A-List Concerts.
• Creating and controlling the audience experience.
• Developing event concepts in parallel with the market need.
• Aligning the brand identity and theme throughout the event and
media elements.
• Leading and monitoring the performance of the creative team.
• Conduct market research to articulate the marketing campaigns in
accordance to consumers’ perspectives.
• Assist in inbound and outbound marketing activities ( content
development, events planning, social media handling, etc…)
• Brainstorm and develop engaging programs with the public that
follows under the initiatives’ umbrella.
• Build and execute marketing plans to direct the communication
methods transmitted through media and PR and reach ultimate
awareness and utmost satisfaction levels.
• Follow up and collaborate with external marketing professionals
to shape the brand awareness and align the marketing strategies.
• Interface, evaluate and assign the appropriate outsourced
professionals to promote events.
• Work closely with the supporting functions to execute campaign
and plans accordingly.
• Analyze campaigns to determine their efficiency and overcome
potential buildup obstacles.
• Prepare media briefs to align the look and feel of the brand.
• Reform yearly reports in regards to content, design and layout .
Duties performed:
• Personally meeting the client COE (College of Excellence) and working
alongside.
• Meeting client’s prospects and assessing client’s financial situation.
• Processing payments by the 3-way matching.
• Calculating employees’ expense reimbursement.
• Bank Reconciliation.
• Familiarity with Microsoft Dynamics AX in General Ledger, Accounts
Payable, Payments and Purchase orders.
• Building transactional templates through excel sheets.
• Day-to-day data Entry and tracking invoices.
Duties Performed:
• Writing and editing features.
• Conducting interviews with high profiled individuals to format a Q & A or a
paragraphed article.
• Working with PR department to come up with subjects for our next edition.
Duties performed:
• Handling basics financial matters such as collecting income statements,
balance sheets and cash flow statements and organizing them.
• Processing the incoming payments received by mail, fax and email.
1)Advanced Layout & Design: -A design and layout of a 16 paged magazine with three features and four full paged ads with a brand identity and a visual style. Programs used: InDesign, Photoshop and Illustrator. 2)Public Relations & Professional Communications: -Press releases in English & Arabic for the 5 year findings of AOAV's (Action on Armed Violence's) report on 'Patterns of Harm' on civilians. ( https://aoav.org.uk ) -Three-year strategic PR Plan with an infographic video. 3)Fast Track Practical Journalism: -News report. -Profile, review and human interest features. 4)Web Based Journalism & Online Media Production: -A website featuring 10 posts (edited audios and videos, photo gallery and written pieces) 5)Journalistic Dissertation (15,000 words): "The Cyber Rave of Saudi Females' Outlaws"
Courses Taken: 1.Corporate finance. 2.Derivative securities. 3.Investments. 4.Financial accounting. 5.Managerial accounting.