Aref Haddad

Manage and opImize the operaIons of 120+ service staIons across the UAE while spearheading expansion
projects in Saudi Arabia to drive regional growth.

Lead the rollout of the New Digital Concept for Convenience Stores, overseeing the refurbishment of 45+
staIons and launching standalone retail outlets to enhance customer experience and sales performance.

IdenIfy and evaluate new market opportuniIes, ensuring network sustainability and operaIonal excellence
while strengthening brand posiIoning.

Collaborate with the sales team to implement targeted acquisiIon strategies, enhance cross-selling
opportuniIes, and maximize profitability through tailored customer engagement iniIaIves.

Drive business growth by exploring new sales channels, including e-commerce, while coordinaIng with cross-
funcIonal teams to execute expansion plans and improve overall business efficiency.

Delivered 70+ new petrol stations; led 100+ renovations with $20M budget.
Managed cross-functional operations and site acquisition

Managed 5 Categories in convenience store with double digit growth achievement. Food & Non food
Managed $80M P&L
Introduced new store formats and drove data-backed product strategies.

Managed top UAE key account worth AED 70M+.
Led a 15-member sales team; executed major promotional campaigns.
Contract Negotiation
Understand shopper behavior and media planning

Handled 10 accounts across 39 outlets; achieved full product availability.
Negotiated BDAs and executed in-store activations.

Handled payroll, recruitment, and SHE initiatives

Managed 40+ luxury furniture brands; drove project tenders and cost savings.